Marketing Coordinator

Franklin Park Conservatory and Botanical Gardens; Columbus (OH); On-site; USD 49,594,000 - 67,502,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Company paid Life/AD&D/Disability

OPERS retirement program

Optional 457(b) Deferred Compensation

Paid Time Off (PTO)

Complimentary Conservatory membership

Job summary

Franklin Park Conservatory and Botanical Gardens is seeking a Marketing Coordinator to grow and manage our social media channels and analytics. You will collaborate with multiple departments to align goals with our strategy, creating a cohesive plan that educates and engages guests and the community.

The role requires strong writing and verbal skills, meticulous attention to brand standards, and the ability to manage multiple tasks in a fast-paced nonprofit environment.

Qualifications

• Bachelor’s degree in marketing, public relations or equivalent education and work experience.
• 1+ years’ experience in public relations and/or marketing, preferably in a nonprofit or cultural setting.
• Knowledge and experience with managing multiple social media channels.

Responsibilities

• Oversee the Conservatory’s social media channels and develop an organization-wide social media plan in collaboration with departments across the institution.
• Keep current on social media trends to maintain fresh content.
• Create content to reach channel-specific audiences.
• Track and report social media analytics monthly and annually.
• Monitor channels, respond to questions, and engage with followers.
• Draft press releases and assist with proofreading marketing materials.

Skills

Social media strategy

Influencers & UGC

Cross-functional collaboration

Communication skills

Project management

Analytical thinking

Education

Bachelor’s degree in marketing/PR or equivalent

Tools

Adobe Creative Suite

CMS (web content management)

Microsoft Office

Job description

Career Opportunities with Franklin Park Conservatory

A great place to work.

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Franklin Park Conservatory and Botanical Gardens offers world-class horticulture, art & nature-based exhibitions and educational programs. The 13-acre indoor and outdoor facility—situated two miles from downtown Columbus—features glasshouses including the historic John F. Wolfe Palm House; botanical gardens including the Scotts Miracle-Gro Foundation Children’s Garden and Scotts Miracle Gro-Foundation Community Garden Campus; and event venues. The Conservatory is home to the largest collection of Chihuly glass in a botanical garden and Light Raiment II by internationally renowned artist James Turrell. Committed to the community, the Conservatory strives to provide an accessible and welcoming experience to all.

MISSION

As a premier botanical garden destination, we connect people to nature and create life enhancing experiences.

VISION

Envision a world that celebrates nature as essential to the human experience.

JOB SUMMARY

The Marketing Coordinator is responsible for the growth and development of Franklin Park Conservatory and Botanical Gardens social media channels, associated analytics of the channels and general Marketing needs as assigned. This position collaborates with various departments across the Conservatory to understand their goals and objectives and how social media helps to achieve those goals. The Marketing Coordinator is responsible for creating a strategic and effective social media plan that promotes, educates and engages with the Conservatory’s guests, followers and community. This position requires strong written and verbal communication, attention to detail, and must maintain the organization’s brand standards.

Additional Information:

This is a full-time, non-exempt position.

This position is eligible for the Conservatory's benefit package offered to full-time employees, which includes

• medical, dental and vision insurance
• company paid Life/AD&D/Short-Term and Long-Term Disability insurance
• participation in the Ohio Public Employees Retirement Program (OPERS)
• optional 457(b) Deferred Compensation plan
• generous Paid Time Off (PTO)
• complimentary membership to the Conservatory.

Compensation

:$20.50/hour paid biweekly

RESPONSIBILITIES

• Oversee the Conservatory’s social media channels and develop an organization-wide social media plan in collaboration with departments across the institution.
• Keeps current on social media trends to maintain fresh content.
• Create content to reach channel specific audiences.
• Tracks and reports on social media analytics monthly, annually.
• Monitors social channels. Answers questions and engages with followers.
• Monitor, respond to and track guest reviews across Google and relevant travel and review sites.
• Attends Conservatory events and documents/promotes through photography and social media.
• Works with the Conservatory’s Marketing staff to ensure social media and communications are cohesive and on brand.
• Drafts press releases as requested.
• Escorts media as needed.
• Assists with proofreading and editing marketing materials.
• Represents the Marketing Department in internal meetings/committees as requested.
• Promotes Conservatory happenings on community calendars within the greater Columbus area and regionally.
• Supports the Conservatory’s brand and brand standards across the institution.
• Performs other duties as assigned.

CREDENTIALS AND EXPERIENCE REQUIRED

• Bachelor’s degree in marketing, public relations or equivalent education and work experience.
• 1+ years’ experience in public relations and/or marketing, preferably in a nonprofit or cultural setting.
• Knowledge and experience with managing multiple social media channels.

KNOWLEDGE, SKILLS, AND ABILITIES

• Excellent oral and written communication skills.
• Experience working with influencers, creators, UGC and/or affiliate programs.
• Able to build solid working relationships with other departments in the organization.
• Ability to organize and prioritize work to meet multiple deadlines.
• Proficient with Microsoft Office Suite and familiarity with Adobe CS software and web content management systems.
• Analytical and problem-solving skills.
• Strong understanding of social media strategy and creative best practices across platforms, including Meta, TikTok, YouTube and LinkedIn (this one is already on there, but it may be good to list the type of social media platforms).
• Ability to prioritize responsibilities and balance several tasks/projects simultaneously.
• Flexibility to change work schedule according to business needs.
• Ability to work collaboratively with internal and external contacts.
• Creative self-starter with attention to detail.
• Ability to remain in a stationary position 80% of the time and occasionally move office materials weighing up to 20-25 pounds, with or without accommodation. This position occasionally requires periods of movement to collect media content, such as touring the Conservatory to photograph current plants in bloom or new exhibitions.

EEO Statement:

Franklin Park Conservatory and Botanical Gardens is an Equal Opportunity Employer. The Conservatory does not discriminate in its employment decisions on the basis of race, religion, color, national origin, sex, pregnancy, lactation status, gender identity or expression, sexual orientation, age, disability, veteran or military status, genetic information, or any other protected status. The Conservatory values diversity and is committed to creating an inclusive environment for all employees.