Marketing Coordinator

Preferred Care Management; United States; On-site; USD 52,000 - 68,000; Full time

Benefits offered by this job

Competitive salary & incentives

Benefits package

Growth opportunities

Supportive leadership

Job summary

Preferred Care Management in Potomac, MD seeks an energetic Marketing Coordinator to grow census through outreach, tours, and strategic marketing. You will develop relationships with hospitals, rehab centers, and senior service providers, and guide families through admissions with empathy.

The ideal candidate has ALF or senior living experience, proven marketing success, excellent communication, and the ability to work independently.

Qualifications

• Experience working in an Assisted Living Facility (ALF) or senior living environment.
• Proven success in marketing, outreach, or community relations.
• Strong communication and interpersonal skills.
• Ability to build trust quickly with families and referral partners.
• Organized, self-motivated, and comfortable working independently.
• Valid driver’s license and reliable transportation.
• Passion for serving seniors and supporting families.

Responsibilities

• Develop and execute marketing strategies to increase occupancy.
• Build and maintain referral relationships with hospitals, rehabs, physicians, and senior service providers.
• Conduct tours, follow-ups, and support families through admissions.
• Attend community events, networking functions, and outreach activities.
• Manage digital marketing efforts, including social media and online listings.
• Maintain CRM data and track lead activity.
• Represent the community with professionalism, empathy, and enthusiasm.

Skills

ALF/senior living experience

Marketing & outreach experience

Communication skills

Relationship building

Organizational skills

Driver's license

Passion for seniors

Job description

About Us

We are a boutique assisted living community in Potomac, MD, known for exceptional care, a warm environment, and strong family partnerships. We are seeking an experienced, energetic, and relationship‑driven Marketing Coordinator to help grow our occupancy and strengthen our presence in the senior care market.

Position Overview

The Marketing Coordinator is responsible for driving census growth through outreach, networking, tours, and strategic marketing initiatives. This role requires someone who understands the senior living landscape and can confidently guide families through the decision‑making process.

Marketing Coordinator Key Responsibilities

• Develop and execute marketing strategies to increase occupancy

• Build and maintain referral relationships with hospitals, rehabs, physicians, and senior service providers

• Conduct tours, follow‑ups, and support families through admissions

• Attend community events, networking functions, and outreach activities

• Manage digital marketing efforts, including social media and online listings

• Maintain CRM data and track lead activity

• Represent the community with professionalism, empathy, and enthusiasm

Marketing Coordinator Required Qualifications

• Experience working in an Assisted Living Facility (ALF) or senior living environment

• Proven success in marketing, outreach, or community relations

• Strong communication and interpersonal skills

• Ability to build trust quickly with families and referral partners

• Organized, self‑motivated, and comfortable working independently

• Valid driver’s license and reliable transportation

• Passion for serving seniors and supporting families

Marketing Coordinator Compensation

• Competitive salary + performance incentives

• Benefits package (health, dental, vision, PTO, etc.)

• Supportive leadership team

• Opportunity for professional growth within a respected community