Marketing Coordinator

Confidential Jobs; United States; On-site; USD 56,000 - 70,000; Full time

Job summary

An established industry player seeks a dynamic Marketing Coordinator to enhance strategic partnerships and drive integrated marketing initiatives. This role is crucial in executing co-branded marketing campaigns and ensuring alignment with business objectives. The ideal candidate will leverage their extensive experience in partner relationship management and marketing to create impactful campaigns that resonate with partners and customers alike. Join a forward-thinking organization where your contributions will significantly influence marketing strategies and partner engagement, propelling the business towards success in the transportation and logistics sector.

Qualifications

• 5+ years in marketing with a focus on partner and channel management.
• Experience in creating sales tools and marketing materials.

Responsibilities

• Collaborate with marketing on campaigns to enhance partner engagement.
• Develop co-branded marketing materials and execute strategies.

Skills

Partner Relationship Management

Marketing Strategy Development

Campaign Execution

Sales Enablement

Presentation Skills

Education

Bachelor's Degree

Master's Degree

Tools

Microsoft Office

Microsoft Teams

Salesforce

Partner Stack

Job description

This range is provided by Confidential Jobs. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$56,000.00/yr - $70,000.00/yr

The Marketing Coordinator plays a pivotal role in driving business success by cultivating strategic partner relationships, developing enablement programs, and executing integrated marketing initiatives. This role combines partner relationship management with marketing and enablement responsibilities to advance key business objectives. The ideal candidate possesses a deep understanding of partner and customer segments and excels in collaborative, cross-functional settings.

Additionally, they'll be responsible for activating and enabling partners, executing joint marketing campaigns, and ensuring alignment between strategic partnerships and our overarching marketing strategies. As a data-driven, sales-focused marketer, this individual will contribute significantly by conceptualizing, implementing, and effectively communicating campaigns in partnership with the marketing team and other key stakeholders.

Responsibilities

• Collaborate with the marketing team to support ongoing marketing campaigns, including ideation, planning, and execution to amplify partner and customer engagement.
• Develop and execute co-branded marketing materials and integrated marketing strategies, tactics, and campaigns that promote strategic partnerships and drive joint business goals.
• Support ongoing marketing campaigns, ensuring strategic partnerships are highlighted and effectively integrated across communication channels including email, web, webinars, and events and conferences.
• Serve as the go-to-market (GTM) lead when new API products or features launch.
• Partner with the marketing team to ensure GTM plans align with broader campaigns and communication needs.

Qualifications

• Relevant Bachelor's Degree required or equivalent professional experience, Master's Degree a plus.
• 5+ years in partner, channel, product, or general marketing role with a dynamic, fast-paced company; preference given to partner and alliances experience.
• Proven industry experience including a network of industry partnerships preferred and understanding of the transportation and partner ecosystem.
• Experience setting up, managing and promoting partners via a partner relationship platform such as Partner Stack.
• Proven leadership of marketing initiatives through customer lifecycle.
• Proven ability to create sales tools and sales enablement programs that increase win rates and accelerate sales cycles.
• Experience creating annual forecasts, driving strategies to achieve while driving market share.
• Skilled at creating concise, visually appealing presentations for internal/external audiences.
• Proficient in Microsoft Office and Teams and understanding of CRM tools such Salesforce.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing and Project Management

Industries

Transportation, Logistics, Supply Chain and Storage