Marketing Coordinator

Basis Worldwide; United States; Remote; USD 72,000 - 111,000; Full time

Job summary

Basis Worldwide is seeking a Marketing Coordinator to join their dynamic team. This entry-level position offers the opportunity to work on innovative marketing strategies, collaborate with talented professionals, and develop essential skills in a fast-paced environment. As a Marketing Coordinator, you will assist in executing campaigns that promote the company's services and enhance brand visibility while growing your career.

Benefits

Comprehensive benefits package

Unlimited paid time off

Opportunities for professional development

Qualifications

• Recent graduate or foundational marketing experience preferred.
• Strong verbal and written communication skills.
• Ability to multi-task and prioritize.

Responsibilities

• Assist in developing marketing plans and budgets.
• Coordinate marketing initiatives across multiple businesses.
• Monitor and analyze performance of marketing campaigns.

Skills

Communication

Project Management

Creative Thinking

Problem Solving

Education

Bachelor’s degree in Marketing, Communication, Business Administration, or related field

Tools

Microsoft Office Suite

Google Analytics

Job description

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Basis, and its sister companies, are leading providers of cutting-edge technology solutions, including consulting, GenAI solutions implementation, custom software development, IT managed services, cybersecurity, and data compliance. We pride ourselves on innovation, client satisfaction, commitment to excellence, and dedication to empowering businesses to succeed in today’s digital landscape. Basis is searching for a dynamic and driven individual to join our Marketing team. If you’re looking for a job that presents new and engaging challenges in a collaborative environment valuing personal contribution, where you’ll work closely with intelligent, talented, and passionate people like yourself, then Basis is the place for you. Read on to learn more about this opportunity.We look forward to hearing from you!

Position Summary:

We are seeking a proactive, creative, and detail-oriented individual to join our team as a Marketing Coordinator. This role is ideal for a recent graduate or someone with foundational marketing experience looking to grow their career and marketing skills in a fast-paced and innovative environment. As a Marketing Coordinator, you will work closely with the VP of Marketing & Growth, and collaborate with business development and other team members, to execute marketing strategies and campaigns that promote our company's services to B2B audiences across various channels, enhance our brand presence, and generate/increase leads and sales.

Responsibilities:

• Assist the VP of Marketing & Growth in developing marketing plans and budgets to support business objectives and growth; support the launch of new services and business lines.
• Coordinate timeline and implementation of various initiatives across multiple businesses including SEO/SEM, search and social paid advertising, content creation, social media, email campaigns, websites, conferences, events, among others; assist in developing strategic partnerships / co-marketing programs and relationships.
• Monitor and analyze the performance of marketing campaigns and initiatives using analytics tools and provide insights and recommendations for optimization.
• Conduct market research and competitor analysis to identify trends and opportunities for growth.
• Assist in planning and coordinating events, conferences, sponsorships, and webinars, to enhance brand visibility and generate/convert leads.
• Help oversee our businesses websites writing/communicating requirements and creating and optimizing content to ensure it reflects current offerings, brand messaging, and SEO best practices.
• Conceptualize and assist in creating and distributing content such as case studies, blog posts, social media posts, whitepapers, videos, newsletters, sales enablement tools, etc.; develop and manage a calendar targeting top, middle, and bottom of the funnel; analyze performance.
• Assist in developing social media strategies to grow our presence in various social platforms (LinkedIn, Facebook, Instagram, X, YouTube); help determine which platforms are the best fit based on businesses goals and target markets.

Requirements:

• Bachelor’s degree in Marketing, Communication, Business Administration, or related field.
• Previous experience in marketing (internships or entry-level roles) is preferred but not required.
• Strong communication skills (both verbal and written) with attention to detail.
• Strong project management skills with the ability to facilitate projects for different businesses.
• Exceptionally pro-active and able to operate independently.
• Ability to multi-task and prioritize without constant supervision and direction; comfortable with change in priorities and projects.
• Creative thinking and problem-solving skills.
• Ability to write smart, creative, and high quality content and copy.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with digital marketing tools and platforms a plus (Google Analytics, social media platforms, email software, CRM systems).
• Available to travel to conferences and events when needed.
• Competitive salary commensurate with experience.
• Comprehensive benefits package including health insurance, retirement plan, and unlimited paid time off.
• Opportunities for growth and professional development.
• Dynamic and collaborative work environment with a focus on innovation.
• Opportunities for professional development and career advancement within a growing tech company.
• Dynamic and inclusive work environment that values innovation and teamwork.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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