Marketing Coordinator

The Sage Group; United States; On-site; USD 42,000 - 64,000; Full time

Job summary

The Sage Group’s client, the leading search engine in the world, is seeking a contract Marketing Coordinator to drive localization and campaign management for global paid performance programs across 10+ markets.

You will partner with agencies, own asset delivery and licensing trackers, manage creative budgets, and maintain a central repository of campaigns, learnings, and performance insights for executive audiences.

Qualifications

• 3+ years in marketing coordination or similar role.
• Experience with localization projects.
• Experience partnering with agencies on creative campaigns.
• Foundational knowledge of performance marketing channels.
• Understanding of SEM, landing pages, and keyword strategies.
• Experience creating reports and insights for executives.

Responsibilities

• Lead localization for global paid campaigns across 10+ markets.
• Project manage creative localization and asset delivery with media agencies.
• Maintain campaign repository and licensing trackers.
• Oversee creative review processes with cross-functional stakeholders.
• Manage budgets and flag spend variances with quarterly cadence.
• Develop and share learnings from campaigns quarterly.

Skills

Campaign coordination

Localization coordination

Agency collaboration

Performance marketing basics

Reporting to executives

Tools

Campaign management tools

Localization tooling

Job description

The Sage Group’s client, the leading search engine in the world and more is searching for a contract Marketing Coordinator.

Responsibilities

• Lead and project manage creative localization activities for global paid performance campaigns and in-market creative rotations (text ads, static banner ads, video ads for multiple digital platform including AC, ASA, GSEM, Social) across 10+ countries
• Own strategy and refresh cadence across ASA and GSEM, ensuring we’re running the best keywords across platforms to convert downloads. Apply learnings internationally to 10+ markets.
• Manage all aspects linked to final delivery of creative assets to media agency including developing creative names according to the Creative Nomenclature, generating YouTube links, requesting SMP links
• Own post click strategy across platforms including developing new CPPs with new product images when applicable
• Create and maintain campaign repository to easily keep track, gain access and share all the creative developed (both a deck for easy access and a trix for easy tracking)
• Maintain a tracker capturing licensing and usage terms of different creative elements (like images, voiceover, music, etc.)
• Develop a global central repository of useful campaign material
• Manage agency scope and POs for creative production with external creative partners(Jellyfish, NewFangled, Pencil Pro)
• Manage creative budget and track spending progress, flagging over/under spend with 1 month notice before end of quarter
• Own creative review process: Coordinate creative reviews and approvals of use cases, storyboards and animations with various stakeholders including PMMs, CAM Creative, iGA leads, Brand leads & Legal
• Drive regular cadence of learnings
• Localized creative and keywords: including videos, static banned, text ads for 10+ markets
• Creative repository:
• Deck capturing all visuals
• Trix capturing all creative details (including link to folders, creative names and creative rotations)
• Creative Names: develop creative names for each master and localized asset according to the Creative Nomenclature.
• YouTube and SMP links: for all videos and assets for the campaign
• Licensing tracker: capturing licensing and usage terms of different creative elements (like images, voiceover, music, etc.)
• Projects trackers: capturing main resources for each project
• Creative learnings: document or deck collating all creative learning from campaigns on a quarterly basis, with adhoc read outs as needed

Requirements

• 3+ years’ experience in marketing coordinator or similar role, coordinating large scale campaigns
• Localization project experience
• Experience working on and developing creative campaigns partnering with agencies
• Foundational understanding of different performance marketing channels.
• Understanding of SEM, landing pages, keyword strategies
• Experience building and consolidating reports and insights for executive audiences