Marketing Coordinator

RTC Communications; Indiana (PA); On-site; USD 45,000 - 65,000; Full time

Job summary

RTC Communications seeks a Marketing Coordinator to join our team and drive advertising campaigns through market research, event planning, and promotional material production.

The role requires designing campaigns, analyzing sales data, and implementing tracking for online activities, with collaboration across leadership to boost brand awareness and market share.

Qualifications

• Proven work experience in marketing or events coordination.
• Experience with market research and data analytics.
• Familiarity with WordPress and Adobe Creative Suite.
• SEO/SEM experience.
• Strong written and verbal communication skills.
• BS in Marketing or related field.
• Ability to design and execute marketing campaigns.
• Track, analyze, and report marketing metrics.
• Familiarity with CRM/CMS tools.

Responsibilities

• Coordinate, execute and manage community and corporate events with Marketing Agents and Director of Marketing.
• Ability to design websites to be functional, dynamic and well-organized for internal and external clients.
• Conduct research to analyze customer behavior (purchasing habits, trends, preferences).
• Help design and implement successful marketing campaigns across residential and commercial sales.
• Set up tracking systems for online/social media activities.
• Track progress and provide guidance to RTC leadership team and analyze competitors’ offerings via SWOT analysis.
• Prepare reports by collecting and analyzing sales data.
• Collaborate with Director of Marketing to produce promotional materials.
• Craft clear, creative product marketing copy.
• Organize promotional activities for new products/services.
• Prepare monthly, quarterly, and annual forecasts.

Skills

Marketing coordination

Event planning

Market research

Campaign design

Data analysis

SWOT analysis

Copywriting

Forecasting

WordPress

Adobe Creative Suite

Google Analytics

MS Office / Excel

CRM / CMS familiarity

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

Adobe Creative Suite

Google Analytics

MS Office / Excel

Job description

General Summary

We seek a highly energetic team player to fulfill a Marketing Coordinator position to participate in our company’s advertising and marketing campaigns. Your main responsibilities include conducting market research, events coordination, producing promotional materials, and analyzing sales data.

• Our ideal candidate must be experienced in conducting research to analyze and gather data through various customer portals and interpret customers’ behavior and suggest creative ways to increase brand awareness and market share. Our ideal candidate must be able to design and execute marketing campaigns, and go-to-market initiatives, as well as deploy visionary concepts into actionable plans. Our candidate must be able to establish and design internal tracking systems and dashboards to help the leadership team identify and track marketing benefits and success of online marketing activities.

If you have excellent communication skills, a great work ethic and a passion for advertising strategies, we want to meet you.

Ultimately, you will ensure the company’s marketing efforts and help us achieve our immediate and long-term business goals.

Responsibilities

• Coordinate, execute and manage community and corporate events with Marketing Agents and Director of Marketing
• Ability to design websites to be functional, dynamic and well-organized both for internal and external clients
• Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
• Help design and implement successful marketing campaigns across residential and commercial sales
• Set up tracking systems for online/social media activities
• Track progress and provide guidance to RTC leadership team and analyze competitors offering through various SWOT analysis
• Prepare reports by collecting and analyzing sales data
• Collaborate with Director of Marketing to produce promotional materials
• Craft clear, creative product marketing copy
• Organize promotional activities for new products/services
• Prepare (monthly, quarterly, and annual) forecasts

Requirements

• Proven work experience as a Marketing/Event Coordinator, Marketing Specialist or similar role
• Knowledge of traditional and digital marketing tools and strategies
• Experience with research methods using data analytics software
• Expertise or high level of experience in Wordpress and Adobe Creative Suite
• SEO/SEM Experience
• Solid computer skills, including MS Office, Excel web analytics and Google AdWords and Google analytics
• Familiarity with Customer Relationship Management and Content Management System software
• Excellent communication and presentation skills
• BS degree in Marketing or relevant field experience

NOTE

The statements herein are intended to describe the general nature and level of work being performed by the employee and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. The employee will be required to perform any other job-related duties assigned by their supervisor. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.