Marketing Coordinator

Carahsoft; Reston (VA); On-site; USD 42,000 - 64,000; Full time

Job summary

Carahsoft is seeking a Marketing Coordinator to support partner and government marketing initiatives from our Reston, VA office. You will coordinate events, email campaigns, and collateral while collaborating with internal teams to optimize marketing programs.

The role emphasizes understanding vendor technology, developing marketing plans, and delivering actionable insights to improve ROI across campaigns and channels.

Qualifications

• BA/BS degree in Marketing, Digital Media, Communications, Business, or related discipline.
• 1–2 years of work experience or internship in marketing, public relations, communications, or related field.
• Organized and deadline driven.
• Clear, concise communication skills, both verbal and written.
• Thrives in a fast-paced, changing environment.
• Proactive and resourceful.
• Detail-oriented organization skills.
• Knowledge with marketing functions and current marketing software applications.
• Demonstrates a basic understanding of Microsoft Office Suite.

Responsibilities

• Acquaints oneself with marketing platforms and programs.
• Understands basic concepts of vendor technology to support marketing strategy.
• Produces marketing plans with management and participates in meetings.
• Creates and coordinates onsite and online events, communications, advertising and collateral.
• Plans and executes email campaigns from start to finish; coordinates with vendor and Sales teams.
• Pulls post-email metrics and campaign reports.
• Coordinates informational webcasts with speakers and vendors and promotes across channels.
• Distributes content and liaises with Sales for post-event lead follow-up.
• Develops and maintains relationships with clients to maximize ROI of dual marketing projects.
• Communicates insights and recommendations to vendor marketing, sales teams, and leadership.
• Maintains knowledge of Carahsoft programs and processes.

Skills

Organization

Teamwork

Communication

Adaptability

Proactivity

Attention to detail

Marketing software

MS Office

Education

BA/BS in Marketing or related

Tools

Microsoft Office

Job description

Supports Carahsoft’s vendor partners and government customers in areas of marketing. Incorporates marketing strategy through e-marketing, event planning, webcasts, and collateral development to support vendor partners and government customers. Executes tactical and creative marketing projects utilizing a variety of skills and mediums. Effectively supports and coordinates work to internal support teams (Tradeshow, Marketing Enablement, Digital Media, Social Media, Graphic Design, etc.) by following required forms and processes established by each team. Implements best practices and communicates critical updates to ensure seamless marketing process.

This role is based out of our office in Reston, VA.

Overall Responsibilities

• Thoroughly acquaints oneself with marketing platforms and programs.
• Understands basic concepts of your primary vendor’s technology to better support marketing strategy of products to target audience. Builds understanding in government DoD/Civ/SLG/EDU industry terminology, and Carahsoft’s industry, markets, contracts, and vendor partners.
• Produces marketing plans in conjunction with management team and actively participates in meetings.
• Creates and coordinates onsite and online events, communications, advertising and collateral.
• Plans and executes email campaigns from start to finish. Coordinates with vendor and Sales team, utilizes email content templates, writes compelling content, and requests sales and marketing lists.
• Pulls post-email metrics and email campaign reports as needed.
• Executes informational webcasts including coordination and project management with speakers and vendors. Completes promotions across social/Amplify, GovEvents, website, call blitzes, emails, etc.
• Effectively distributes content and liaises with Sales teams for post-event lead follow-up and reporting.
• Develops and maintains a strong relationship with clients to maximize the ROI of dual marketing projects.
• Communicates regularly with the vendor marketing and sales team and leadership to relay insights, updates, and recommendations for operational enhancements.
• Maintains strong knowledge of Carahsell programs and processes, such as creating Carahevents, purchase requests, invoices, and reporting.

Desired Qualifications & Experience

• Organized and deadline driven.
• Works well independently and in groups.
• Clear, concise communication skills, both verbal and in writing.
• Thrives in a fast-paced, changing environment.
• Proven track record of being resourceful and proactive.
• Detail-oriented organization skills.
• Knowledge with marketing functions and current marketing software applications.
• Demonstrates a basic understanding of Microsoft Office Suite.
• BA/BS degree in Marketing, Digital Media, Communications, Business, or related discipline.
• 1-2 years of work experience or internship experience in marketing, public relations, communications, or related field.

Carahsoft is an equal opportunity company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.