Marketing Coordinator Senior

Geisinger; Pennsylvania; Hybrid; USD 70,000 - 100,000; Full time

Job summary

Geisinger seeks a marketing program manager to lead day-to-day implementation of plans and activities, ensuring timely delivery and alignment with brand standards. You will coordinate input from stakeholders, develop executable workbacks, manage budgets, and collaborate with agencies and vendors to produce high-quality digital and print materials.

Travel may be required, and you will monitor metrics such as ROI, leads, and engagement, providing status updates and risk alerts to management.

Job description

• Manages day-to-day implementation of assigned plans, programs, and activities; independently drives timelines and deliverables.
• Leads intake and trafficking for assigned work, clarifies objectives, audience, deliverables, timelines, and approval paths before work begins.
• Develops and implements specific marketing programs and activities in assigned areas, translating strategy into executable workbacks.
• Supports the development of marketing plans by coordinating inputs, schedules, and stakeholder requirements.
• Creates and distributes marketing materials; ensures brand standards, messaging accuracy, and compliance requirements are met.
• Coordinates market research to inform plans and evaluate completed programs; synthesizes findings into actionable recommendations for future execution.
• Maintains and updates appropriate sections of internal and external websites and supports digital content updates through QA and approval workflows.
• Works with management to develop, maintain, track, and meet budgets; follows purchasing, documentation, and vendor management processes.
• Tracks and reports process and outcome metrics for assigned projects and plans (e.g., ROI, leads, conversions, engagement, web traffic, satisfaction where available) and captures learnings.
• Coordinates QA for digital and print deliverables (proofing, links, tracking parameters, accessibility basics when applicable) to reduce rework and ensure high-quality customer experience.
• Coordinates projects with external suppliers (agencies, graphic artists, photographers, etc.) as needed; manages deliverables and timelines.
• Works collaboratively and appropriately communicates with management and staff; provides proactive status updates and escalates risks early.
• Ensures effective communication processes exist within the team and are used; tailors oral and written communication to the audience.
• Participates in project implementation and quality workgroups; recommends process improvements to improve turnaround time and partner satisfaction.
• Serves as a resource for regulatory audits.

Work is typically performed in an office environment. Travel may be required. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

*Relevant experience may be a combination of related work experience and degree obtained (Associate’s Degree = 2 years; Bachelor’s Degree = 4 years).