Marketing Coordinator

COMPLETE PLAYGROUND INC; New York (NY); Hybrid; USD 27,552 - 55,104; Part time

Benefits offered by this job

Bonus based on performance

Employee discounts

Flexible schedule

Training & development

Wellness resources

Job summary

COMPLETE PLAYGROUND INC in New York seeks a creative Social Media Marketing Coordinator to elevate our brand presence and engage local families. You will be the digital voice of our 40,000-square-foot playground, managing content across platforms and building relationships with influencers to drive foot traffic and events.

The ideal candidate has a flair for visual storytelling, knowledge of trends, and a passion for kids’ spaces.

Qualifications

• 1–2 years of experience in social media marketing or content creation, preferably in kids’ entertainment, toy, or retail.
• Strong understanding of social media algorithms and current trends (Reels/TikTok).
• Proficiency in mobile video editing (CapCut) and design tools (Canva).
• Excellent written communication for captions, newsletters and community posts.
• On-site work in a high-energy environment to capture live content.
• Passion for kids and creating memorable experiences for families.
• Part-time role with a mix of remote planning and on-site content capture (15–20 hours/week).

Responsibilities

• Social Media Management: daily posting on Instagram, TikTok and Facebook per brand voice.
• Content Creation: capture on-site photos/videos to showcase play, parties, events.
• Influencer Outreach: engage NYC family and lifestyle creators; organize on-site visits.
• Community Engagement: monitor channels, respond to comments, foster positive online space.
• Newsletters & CRM: assist design/distribution of weekly newsletters to members.
• Performance Tracking: monitor KPIs and report what content resonates.
• Local Cross-Promotion: assist digital outreach to local businesses and groups.

Skills

Social media marketing

Content creation

Influencer outreach

Community engagement

Newsletters & CRM

Performance tracking

Local cross-promotion

Tools

CapCut

Canva

Job description

Benefits

• Bonus based on performance
• Employee discounts
• Flexible schedule
• Training & development
• Wellness resources

About Us

Complete Playground is the ultimate destination for inclusive family fun in the heart of New York City. As the largest indoor playground in Manhattan, our facility is a vibrant urban oasis featuring wall climbing, slides, interactive play zones, and a specialized fidget wall. We provide a safe, inclusive environment for kids of all neurodiverse backgrounds, including a top-notch sensory space designed to help children relax and recharge.

Job Description

We are seeking a creative and energetic Social Media Marketing Coordinator to elevate our brand presence and engage our community. In this role, you will be the digital voice of our 40,000-square-foot playground, helping us become the premier household name for NYC families. You will focus on creating high-impact content, managing our social channels, and fostering relationships with local influencers to drive foot traffic and excitement.

The ideal candidate has a flair for visual storytelling, a deep understanding of social trends, and a passion for the kids\' or retail space.

Key Responsibilities

• Social Media Management: Execute the daily posting schedule across Instagram, TikTok, and Facebook, ensuring all content aligns with our brand standards and voice.
• Content Creation: Capture high-energy, on-site photos and videos of our facility to showcase the magic of play, party bookings, and special events.
• Influencer Outreach: Identify and engage with NYC’s top family and lifestyle creators to build an active influencer program and host on-site visits.
• Community Engagement: Monitor social channels, respond to comments and messages, and foster a positive, interactive online community for our families.
• Newsletters & CRM: Support the design and distribution of weekly email newsletters to keep our members informed on upcoming promotions and events.
• Performance Tracking: Monitor engagement metrics and social KPIs, providing weekly updates on what content is resonating most with our audience.
• Local Cross-Promotion: Assist with digital outreach to local businesses and community groups to broaden our brand awareness.

Requirements

• Experience: 1–2 years of experience in social media marketing or content creation, preferably within the kids’ entertainment, toy, or retail sectors.
• Digital Proficiency: Strong understanding of social media algorithms, current trends (Reels/TikTok), and basic email marketing platforms.
• Content Skills: Proficiency in mobile video editing (CapCut, Canva, etc.) and a "good eye" for photography and aesthetic layout.
• Communication: Strong creative writing skills for captions, newsletters, and community engagement.
• Adaptability: Must be comfortable working on-site in a high-energy environment to capture "live" content and interact with customers.
• Passion for Kids: A genuine love for the world of play and an interest in creating memorable experiences for children and families.
• Schedule: This is a part-time role requiring a mix of remote planning and on-site content capture (approx. 15–20 hours per week).