Marketing Manager

Funzy Play Tangram Family Club; New York (NY); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Free Funzy passes

Family-member discounts

Employee discount

Flexible schedule

Paid time off

Job summary

Funzy Play Tangram Family Club seeks an experienced marketing leader to build and lead the in-house function, driving brand growth across stores and digital channels.

You will report to the CEO, start as an individual contributor, and scale the team while coordinating with agencies, vendors, and local partners to boost traffic, bookings, and memberships.

Qualifications

• 4-6+ years of progressive marketing experience, incl. 1-2 years in leadership.
• Strong retail marketing experience; family entertainment preferred.
• Fluent written and spoken English and Chinese.
• Willingness to travel periodically to store locations.
• Experience with creators and local influencers (KOLs/KOCs).
• Strong analytical, communication, organizational and execution skills.
• Product-minded with strong visual and design sensibility.
• Hands-on with Adobe CC, Canva, MS Office or Google Workspace, Klaviyo, GA, Meta Ads, CMS.
• Familiar with ads policies and brand-safety across platforms.
• Bachelors degree in Marketing/Business/Communications.

Responsibilities

• Develop and execute annual and quarterly marketing strategy, calendars, budgets, and KPIs.
• Build and lead the in-house marketing team as it grows.
• Manage relationships with agencies, vendors, PR partners, and print suppliers.
• Own Funzy's social channels: Instagram, TikTok, Xiaohongshu/RED, Facebook, YouTube.

Skills

Marketing leadership

Retail marketing

Content creation

Analytics

Bilingual English-Chinese

Travel readiness

Education

Bachelor's degree in Marketing, Business Administration, or Communications

Tools

Adobe Creative Cloud

Canva

Microsoft Office/Google Workspace

Klaviyo

Google Analytics

Meta Ads Manager

CMS platforms

Job description

Funzy is a safe, relaxing, design-forward family entertainment space built around play-to-learn experiences. As the company prepares for expansion, this role will lead the development of its in-house marketing function and drive brand growth across stores and digital channels.. . This is a strategic, hands-on position reporting directly to the CEO and Founder. You will initially operate as an individual contributor while building the internal marketing team over time. You will connect company leadership, store operations, agencies, vendors, and local partners to deliver effective campaigns that increase store traffic, birthday party bookings, and membership growth.. .

Key responsibilities

• Develop and execute the annual and quarterly marketing strategy, calendars, budgets, workflows, and KPIs..
• Build and lead the in-house marketing team as the function grows..
• Manage relationships with agencies, vendors, PR partners, and print suppliers..
• Own Funzy's official social media channels, including Instagram, TikTok, Xiaohongshu/RED, Facebook, and YouTube..
• Produce engaging photo, graphic, and short-form video content for digital campaigns..
• Travel periodically to corporate-owned, franchised, and licensed stores to capture content and support local marketing activities..
• Plan brand campaigns, seasonal activations, influencer partnerships, and local community events..
• Create marketing toolkits, brand guidelines, promotional playbooks, and localized campaign templates for stores..
• Support new store launches, account development, pre-sales campaigns, and local marketing execution..
• Oversee local SEO, email and SMS marketing through Klaviyo, and paid advertising across Meta, Google, Xiaohongshu/RED, and TikTok..
• Optimize the Funzy website, customer journeys, user experience, and conversion funnels..
• Develop customer acquisition, retention, loyalty, and re-engagement strategies for the membership program..
• Track metrics including customer acquisition cost, foot traffic, party bookings, return on ad spend, customer lifetime value, churn, and membership renewals..
• Present regular performance dashboards and recommendations to executive leadership..

Qualifications

• 4-6 or more years of progressive marketing experience, including 1-2 years in a leadership or team-management role..
• Strong retail marketing experience; experience in family entertainment, childrens services, or youth and parenting industries is preferred..
• Fluent written and spoken English and Chinese..
• Willingness to travel periodically to store locations..
• Demonstrated experience working with creators, family and lifestyle influencers, and local KOLs/KOCs..
• Strong analytical, communication, organizational, and strategic execution skills..
• A product-management mindset and strong visual and design sensibility..
• Hands-on proficiency with Adobe Creative Cloud, Canva, Microsoft Office or Google Workspace, Klaviyo, Google Analytics, Meta Ads Manager, and CMS platforms..
• Familiarity with advertising policies, content guidelines, restricted terms, and brand-safety requirements across major platforms..
• Bachelors degree in Marketing, Business Administration, Communications, or a related field..

What we offer

• Annual salary of $50,000-$60,000..
• Competitive performance-based leadership bonuses..
• Free Funzy passes and family-member discounts..
• Employee discount, flexible schedule, and paid time off..
• A high-visibility opportunity to influence brand growth and build a marketing team..

This is a full-time, on-site position.

Experience: Required
Languages: Chinese - Advanced. English - Advanced
Employment: Full-time
Salary: $50,000 - $60,000 yearly
Starting time: Immediate start!

About Funzy Play Tangram Family Club: Funzy is a safe, relaxing and design-forward space with a play-to-learn approach to inspire the whole family. Founded in 2017, after 9 years of steady operation, we are ready to launch our expansion plan. Embracing greater opportunities and