Marketing Coordinator

DK Household Brands Corp.; New York (NY); Hybrid; USD 60,000 - 70,000; Full time

Benefits offered by this job

Fully remote role

In-person meetings in NYC once a month

Opportunity for skill growth

Collaborative environment

Job summary

An established industry player is seeking a proactive Marketing Coordinator to support diverse marketing initiatives. This fully remote role offers the chance to engage in product management, influencer marketing, and PR, all while collaborating with a passionate team. You'll lead product launches, manage influencer relationships, and execute brand awareness campaigns, gaining invaluable experience in a dynamic environment. If you're eager to grow your marketing skills and thrive in a collaborative setting, this opportunity is perfect for you.

Qualifications

• Experience in product management and marketing initiatives.
• Strong organizational skills and ability to manage multiple projects.

Responsibilities

• Lead go-to-market planning for new product launches.
• Manage influencer partnerships and marketing campaigns.
• Coordinate PR activities and brand awareness advertising.

Skills

Product Management

Influencer Marketing

Public Relations

Advertising

Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Salsify

PR tools

Job description

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DK Household Brands Corp. provided pay range

This range is provided by DK Household Brands Corp.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$60,000.00/yr - $70,000.00/yr

About the Role

DK Household Brands is seeking a highly organized and proactive Marketing Coordinator to join our growing team. In this role, you'll support a wide range of marketing initiatives, from product launches to influencer campaigns, PR, and advertising. This is a great opportunity for someone who enjoys variety, thrives on collaboration, and is eager to grow within a dynamic marketing team.

Key Responsibilities

1. Product Management

1. Lead the go-to-market (GTM) planning process for all new product launches, including pricing, forecasting, sales tools, and cross-functional coordination.
2. Manage product data and documentation across platforms such as Salsify, ensuring accuracy in pricing, specs, and product range lists.
3. Coordinate internal product updates and monthly product meetings with brand teams.
4. Oversee end-of-life transitions and product discontinuations.
5. Maintain and update key sales assets such as sell sheets, Master Presenter decks, and the New Item Tracker.

2. Influencer Marketing

1. Manage our influencer platform and facilitate communication with influencer partners.
2. Support a combination of product seeding and paid collaborations, identifying the right creators for each initiative.
3. Assist in creative brief development and handle sample logistics to ensure smooth execution.
4. Maintain an organized influencer calendar aligned with product launches and key campaigns.
5. Track performance and provide regular reporting to inform future strategy.
6. Monitor trends and emerging creators to keep our influencer approach current and effective.

3. PR & Events

1. Write and distribute press releases, manage a media contact list, and maintain active communication with key outlets.
2. Identify trends and timely media opportunities to feature our brand and products.
3. Support the planning and execution of product launch events involving press and influencers.
4. Pitch and secure editorial opportunities in relevant trade publications.
5. Use third-party tools and maintain a PR calendar to organize ongoing activity.
6. Report on media coverage and campaign performance to gauge effectiveness.

4. Advertising (Brand Awareness)

1. Plan and execute top-of-funnel brand awareness campaigns, including traditional media such as print, billboards, and trade publications.
2. Work with the brand and creative teams—or external agencies—to develop campaign assets.
3. Support trade advertising efforts through magazine placements and email campaigns.
4. Coordinate media buys and ensure campaigns are delivered on time and within budget.
5. Track and report campaign results against key performance indicators to optimize future efforts.

Why Join DK Household Brands?

DK Household Brands is home to a portfolio of trusted kitchen and home brands. As part of a small but passionate marketing team, you’ll gain hands-on experience across all aspects of consumer marketing—from strategy to execution.

• Fully remote role
• Must be available for in-person meetings in NYC at least once a month
• Reports directly to the Head of Marketing
• Opportunity to grow your marketing skills in a collaborative, fast-moving environment
• Interested in joining our team? Apply now or share this opportunity with someone who might be a great fit.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Manufacturing