Marketing Coordinator (466585)

IDR, Inc.; Chicago (IL); Remote; USD 24,796 - 33,062; Full time

Benefits offered by this job

Competitive compensation package

Full Benefits: Medical, Vision, Dental

Industry-leading organization

Team-oriented culture

Job summary

A recruitment agency is seeking a Marketing Coordinator for a remote role, aiming to leverage data to enhance marketing strategies. The ideal candidate will develop audience segmentation strategies, analyze performance, and support campaign developments. This position offers a competitive compensation package and a collaborative team-oriented culture.

Qualifications

• Minimum of 2 years of experience in digital advertising.
• Strong grasp of the digital media landscape.
• Proficiency in building custom audiences using first-party data.

Responsibilities

• Develop audience segmentation strategies to reach key targets.
• Monitor and analyze audience performance.
• Investigate customer journeys to identify pain points.

Skills

Digital advertising experience

Audience segmentation

AdTech or MarTech tools

Analytical skills

Communication skills

Tools

LiveRamp

SAS CRM Management

Adobe CDP

Job description

Get AI-powered advice on this job and more exclusive features.

This range is provided by IDR, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$18.00/hr - $24.00/hr

IDR is seeking a Marketing Coordinator to join one of our top clients in a remote capacity. This role is perfect for a strategic thinker who thrives in a collaborative environment and is passionate about leveraging data to drive impactful marketing strategies. If you are looking for an opportunity to join a growing organization and work within an ever-growing team-oriented culture, please apply today!

Position Overview / Responsibilities for the Marketing Coordinator:

• Develop and activate audience segmentation strategies to effectively reach key targets for our client's brand partners.
• Monitor and analyze audience performance to prevent fatigue and enhance future targeting efforts.
• Investigate customer journeys to identify pain points and opportunities, supporting the development of future campaigns.
• Collaborate with internal teams and external partners to align on audience targeting strategies and ensure seamless delivery.
• Utilize A/B testing and analytics to refine audience strategies and maximize engagement and sales.

Required Skills for Marketing Coordinator:

• Minimum of 2 years of experience in digital advertising with a strong grasp of the digital media landscape.
• Proficiency in building custom audiences using first-party data and leveraging AdTech or MarTech tools.
• Experience with tools such as LiveRamp, SAS CRM Management, or Adobe CDP.
• Strong analytical skills with the ability to translate business objectives into actionable audience segmentation.
• Excellent interpersonal and communication skills, both written and verbal.

What's in it for you?

• Competitive compensation package
• Full Benefits; Medical, Vision, Dental, and more!
• Opportunity to get in with an industry leading organization
• Close-knit and team-oriented culture

Why IDR?

• 25+ Years of Proven Industry Experience in 4 major markets
• Employee Stock Ownership Program
• Medical, Dental, Vision, and Life Insurance
• ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row