Maritime Marketing & Recruitment Coordinator

University of Michigan; Michigan; Hybrid; USD 52,000 - 66,000; Full time

Job summary

University of Michigan’s NAME program seeks a Marketing Coordinator to support marketing, communications, and outreach for the U-M Maritime Institute and the Department of Naval Architecture and Marine Engineering (NAME). The role splits between the Institute and the Department, driving campaigns, digital content, student recruitment, events, and stakeholder engagement.

Working with institute directors, faculty, students, staff, and partners, you will develop campaigns, manage digital content,

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Higher Education Administration, Business Administration, or a related field.
• Excellent written, verbal, and interpersonal communication skills.
• Experience managing social media platforms, websites, email marketing systems, and digital communications.

Responsibilities

• Develop and implement marketing campaigns across digital, print, social media, and email platforms.
• Create, edit, and schedule marketing content, newsletters, student stories, alumni features, and promotional materials.
• Coordinate development and distribution of internal and external communications materials.
• Maintain and update department websites, digital content, social media accounts, and marketing databases.
• Monitor and analyze marketing performance metrics and provide recommendations for improvement.
• Develop visual and written content highlighting student success, faculty research, alumni achievements, and initiatives.
• Collaborate with engineering communications teams to align messaging and branding.
• Support undergraduate and graduate student recruitment initiatives and events.

Skills

Social media management

Website management

Email marketing

Content creation

Strong communication

Education

Bachelor's degree

Tools

Content management systems

Microsoft Office Suite

Job description

University of Michigan’s NAME program seeks a Marketing Coordinator to support marketing, communications, and outreach for the U-M Maritime Institute and the Department of Naval Architecture and Marine Engineering (NAME). The role splits between the Institute and the Department, driving campaigns, digital content, student recruitment, events, and stakeholder engagement.

Working with institute directors, faculty, students, staff, and partners, you will develop campaigns, manage digital content,