Marketing Coordinator

Northern Waters Casino Resort; Michigan; On-site; USD 40,000 - 60,000; Full time

Benefits offered by this job

Employee meal discounts

Gas discount at Citgo

Golf discounts

Paid lunch

Paid holidays

Access to training programs

Job summary

Northern Waters Casino Resort is seeking a Marketing Coordinator responsible for supporting brand growth and launching successful digital marketing campaigns. In this role, you will oversee on-site and off-site events, create compelling visual content, and track campaign performance.

The ideal candidate has a Bachelor's degree in marketing or a related field, strong interpersonal skills, and at least one year of relevant experience. Benefits include employee meal discounts and access to extensive health coverages.

Qualifications

• Minimum of 1 year of experience in marketing or casino host.
• Proficient with Microsoft Office Suite.
• Flexible with scheduling and availability.

Responsibilities

• Support brand growth through digital marketing campaigns.
• Supervise on-site and off-site events.
• Track analytics for marketing performance.
• Collaborate with the Marketing Director on strategies.

Skills

Strong interpersonal skills

Problem-solving skills

Attention to detail

Effective communication skills

Education

Bachelor’s degree in marketing or related field

High School Diploma or GED

Tools

MS Word

Excel

Outlook

PowerPoint

Konami Patron Management

Oracle Discoverer

Job description

This Marketing Coordinator is responsible for supporting brand growth and driving successful digital marketing campaigns that enhance the NWCR brand across all channels.

Primary Responsibilities

• Read, implement, and adhere to all NWCR Policies and Procedures, LVD Gaming Ordinance, Tribal/State Gaming Compact, NIGC Minimum Internal Control Standards, Indian Gaming Regulatory Act, LVD Tribal Internal Control Standards, Title 31 Minimum Internal Control Standards, NWCR Casino Employee Handbook, and Marketing Department Policy and Procedure Manual.
• Generate new and repeat business to achieve the company’s sales goals and objectives.
• Supervise on‑site and off‑site events, establish criteria for these events, and promote NWCR online.
• Create and edit video content for digital marketing campaigns on social media platforms.
• Monitor trends in social media and digital marketing to stay current and effective.
• Design visual campaigns, social media posts, online advertisements, marketing emails, blog posts, website content, search engine marketing, and mobile apps.
• Develop online marketing campaigns and strategies to reach targeted or broader audiences.
• Track analytics to monitor performance and identify improvements for future marketing efforts.
• Collaborate with the Marketing Director to establish and manage criteria for guest tiers and develop, analyze, and modify reinvestment strategies to maximize profitability.
• Supervise and organize VIP parties, special events, and promotions.
• Represent management at special events both on and off property.
• Maintain up‑to‑date knowledge of all gaming machines, table games, promotions, events, entertainment, and general property information.
• Coordinate with the Marketing department and other departments to maximize communication.
• Display a responsive and professional manner in promptly responding to all requests, complaints, and problems.
• Maintain proper attendance and report to work on time in accordance with applicable policies.
• Enforce all rules, regulations, policies, and procedures set forth by the resort.
• Attend all necessary meetings and training facilitated by management to remain in compliance with casino regulatory policies and procedures.
• Remain flexible and assume additional responsibilities as assigned by management from time to time.

Skills & Qualifications

• Bachelor’s degree in marketing or a related field and a minimum of 1 year of experience in marketing or casino host, or an equivalent combination of education and applicable experience.
• High School Diploma or GED.
• Proficient with MS Word, Excel, Outlook, and PowerPoint.
• Proficient with Konami Patron Management, Oracle Discoverer, or similar systems.
• Complete all required training.
• Maintain a positive attitude and exhibit strong interpersonal skills.
• Available weekends, nights, holidays, and special events.
• Flexible with scheduling and available to be on call.
• Excellent problem‑solving skills, attention to detail, and sound, timely decision making.
• Effective oral and written communication skills.
• Demonstrated ability to work independently and establish priorities.
• Attention to detail and accuracy.
• Ability to establish professional and harmonious working relationships on all projects and with all parties involved.
• Subject to drug and alcohol testing in accordance with the L.V. Gaming Facility Policy Book.
• Pass all background checks and pre‑employment screenings required to receive and maintain a gaming license.

Benefits

• A fun, safe, fast‑paced work environment.
• Employee meal discounts.
• Gas discount at Citgo C‑Store.
• Golf discounts.
• Paid lunch.
• Paid holidays.
• Access to training programs.
• LVD pays 80% of the cost of benefits with only a 20% responsibility from the employee.
• Health – 14 different medical coverages.