Marketing Coordinator

Jet Management LLC.; Los Angeles (CA); Hybrid; USD 52,000 - 76,000; Full time

Job summary

JET Management LLC is seeking an experienced Marketing Coordinator to join our team and drive innovative campaigns across electronic, indie, pop and alternative genres. You will work closely with the heads of the marketing department to lead campaigns from concept to execution and to manage timelines, budgets, and cross-functional communication.

The ideal candidate has 3-5+ years in music marketing, a strong creative mindset, and excellent collaboration, communication, and analytics skills.

Qualifications

• 3-5+ years of experience in music marketing at a management company, record label, or similar industry role.
• Must have experience in various music genres and touring activities globally, as well as working with labels on music releases.
• Strong communication, organization, and time management skills; thrives in a fast-paced environment and can juggle multiple projects at once.
• Detail-oriented with a creative mindset, always looking for ways to optimize and elevate campaigns.
• Strong understanding of social platforms (Instagram, TikTok, Twitter/X, YouTube), digital advertising, and strong interest in influencer and fan community culture, with an eye for identifying viral and culturally relevant moments.
• Exceptional communication and leadership skills, with the ability to work cross-functionally and present ideas clearly to artists and teams.
• Data-savvy and confident using analytics to inform creative and strategic decisions.
• Highly organized, proactive, and able to manage multiple campaigns in a fast-paced environment.
• Creative thinker who understands brand-building and audience storytelling.
• Bachelor’s degree required.

Responsibilities

• Lead marketing campaigns for artist releases and tours with timelines, budgets, and cross-functional communication between teams, DSPs, labels, and external partners.
• Strategize and execute digital marketing initiatives across paid, organic, and influencer channels to grow audience engagement and drive measurable impact.
• Work closely with artists and management to develop compelling narratives and creative content strategies that align with each artist’s voice and goals.
• Collaborate with DSP partners (Spotify, Apple Music, Amazon, YouTube, TikTok, etc.) on playlist pitching, content initiatives, and promotional activations.
• Oversee tour marketing efforts including show rollouts, ticketing strategy, local promotions, and creative fan activations.
• Analyze campaign performance and fan data, translating insights into actionable recommendations for future strategies.
• Stay deeply immersed in music, culture, and digital trends, identifying opportunities to innovate across social, experiential, and creator-driven marketing.
• Collaborate with the executive team to shape department-wide best practices and marketing frameworks as JET continues to grow.
• Efficient daily communication and information flow with team members, marketing department, and artists as needed, always ensuring confidentiality and discretion.
• Work with our advertising team to guide deployment of paid media spends, analyze ad performance, and communicate results and recommendations to artist teams.
• Track music and pop culture trends, social memes, viral moments, and influencer activity - sharing relevant insights and creative ideas to keep our campaigns ahead of the curve.
• Ideation of creative content, including short-form video and fan engagement initiatives.

Skills

Music marketing

Campaign management

Digital marketing

Communication

Time management

Organization

Creativity

Leadership

Analytics

Education

Bachelor’s degree

Tools

Adobe Photoshop

Adobe Premiere

Canva

Google Workspace

Microsoft Office

Box

Dropbox

Job description

Position: Marketing Coordinator

JET Management is looking for an experienced, organized, and proactive Marketing Coordinator to join our growing team. You will play a key role in driving innovative, world-class marketing campaigns across our roster - spanning electronic, indie, pop & alternative genres - working closely with the heads of the JET marketing department. You will be part of a rapidly growing and forward-thinking company that prides itself on working across the organization to leverage collective experience and knowledge.

The ideal candidate has 3-5+ years of hands-on experience in music marketing - someone who thrives at the intersection of creativity and strategy, and can confidently lead campaigns from concept to execution. This role requires a proactive self-starter who can think big-picture while staying detail-oriented, and who naturally leads with collaboration, creativity, and accountability.

As Marketing Manager, you’ll oversee day-to-day campaign execution for select clients, working closely with artists, management, DSP partners, labels, etc. to bring each artist’s vision to life.

Responsibilities

• Lead marketing campaigns for artist music releases and tours - building timelines, budgets, and cross-functional communication between teams, DSPs, labels, and external partners.
• Strategize and execute digital marketing initiatives across paid, organic, and influencer channels to grow audience engagement and drive measurable impact.
• Work closely with artists and management to develop compelling narratives and creative content strategies that align with each artist’s voice and goals.
• Collaborate with DSP partners (Spotify, Apple Music, Amazon, YouTube, TikTok, etc.) on playlist pitching, content initiatives, and promotional activations.
• Oversee tour marketing efforts including show rollouts, ticketing strategy, local promotions, and creative fan activations.
• Analyze campaign performance and fan data, translating insights into actionable recommendations for future strategies.
• Stay deeply immersed in music, culture, and digital trends, identifying opportunities to innovate across social, experiential, and creator-driven marketing.
• Collaborate with the executive team to shape department-wide best practices and marketing frameworks as JET continues to grow.
• Efficient daily communication and information flow with team members, marketing department, and artists as needed, always ensuring confidentiality and discretion
• Work with our advertising team to guide deployment of paid media spends, analyze ad performance, and communicate results and recommendations to artist teams
• Track music and pop culture trends, social memes, viral moments, and influencer activity - sharing relevant insights and creative ideas to keep our campaigns ahead of the curve
• Ideation of creative content, including short-form video and fan engagement initiatives

Modality

Hybrid / In Office 3x per week

Qualifications

• 3-5+ years of experience in music marketing at a management company, record label, or similar industry role.
• Must have experience in various music genres and touring activities globally, as well as working with labels on music releases.
• Strong communication, organization, and time management skills; thrives in a fast-paced environment and can juggle multiple projects at once.
• Detail-oriented with a creative mindset, always looking for ways to optimize and elevate campaigns.
• Strong understanding of social platforms (Instagram, TikTok, Twitter/X, YouTube), digital advertising, and strong interest in influencer and fan community culture, with an eye for identifying viral and culturally relevant moments.
• Exceptional communication and leadership skills, with the ability to work cross-functionally and present ideas clearly to artists and teams.
• Strong proficiency in Adobe (Photoshop, Premiere), Canva, Google Workspace (Docs, Sheets, Slides), Microsoft Office (Word, Excel) and File Sharing Platforms (Box, Dropbox).
• Data-savvy and confident using analytics to inform creative and strategic decisions.
• Highly organized, proactive, and able to manage multiple campaigns in a fast-paced environment.
• Creative thinker who understands brand-building and audience storytelling.
• Bachelor’s degree required.