Artist Marketing Manager

Right Click Management; Los Angeles (CA); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Right Click Management is seeking an Artist Marketing Manager to own the full marketing picture for our roster. You will oversee campaigns end-to-end, from influencer and creator outreach to paid media and organic growth across key channels.

The role integrates collaboration with artist teams, managers, and marketing partners to bring songs and stories to life across platforms that matter. This fast-paced, collaborative position thrives on music and internet culture, with a focus on testing new

Responsabilités

• Develop and oversee end-to-end artist marketing campaigns, selecting influencer, paid, and organic tactics for each release or moment.
• Coordinate rollouts with internal teams to ensure all channels pull in the same direction.
• Contribute brainstorms for broader marketing concepts and release ideas.
• Own influencer campaign strategy and execution across platforms (TikTok, Instagram, YouTube Shorts, etc.).
• Manage and expand a network of creators across niche and mainstream audiences.
• Pitch songs and campaigns to creators, upholding the artist's voice and team vision.
• Maintain relationships with creators, agencies, and vendor partners for long-term collaboration.
• Plan and manage paid ad campaigns with external agencies to support releases and growth goals.
• Monitor spend, targeting, and creative performance; optimize in real time.
• Grow organic reach through fan page networks and community channels.
• Identify and activate fan communities as marketing assets.
• Conceive original, out-of-the-box ideas for artists and releases; test unconventional tactics.
• Move fast on new ideas, test small, and scale what sparks conversation.
• Track performance across channels in real time and iterate based on feedback.
• Develop and maintain systems to manage, track, and report on campaigns.
• Stay updated on platform trends and bring new strategies to the team.

Connaissances

Influencer campaign strategy

Paid media management

Organic growth & fan page growth

Experiential marketing ideation

Strategy, reporting & systems

Description du poste

About Right Click Management

Right Click is a full-service artist and talent management company repping some of the most compelling voices across music and entertainment. We believe in doing things differently: talent-first, detail-obsessed, and always creatively driven. Whether we\'re building out a song campaign or launching a new brand collab, our north star is helping our clients make the best art possible and getting it in front of the people who need to hear it.

The Role

We\'re looking for an Artist Marketing Manager to own the full marketing picture for our roster, not just influencer strategy, but the whole toolkit: influencer and creator campaigns, paid advertising, organic and unpaid growth (including fan page networks), and a constant hunt for whatever\'s working next. This person will develop and oversee the execution of artist marketing campaigns end to end, pulling the right lever at the right time depending on the goal, the moment, and the artist.

You\'ll work closely with artist teams, managers, and marketing partners to bring songs and stories to life across every channel that matters, and you\'ll be the one deciding which channels those are.

This is not a clock-in, clock-out kind of job. It\'s fast, collaborative, and always changing, ideal for someone who lives and breathes music, internet culture, and the creator economy, and who\'s just as comfortable reading an ad dashboard as they are DMing a creator.

Campaign Strategy & Oversight

• Develop and oversee execution of end-to-end artist marketing campaigns, choosing the right mix of influencer, paid, and organic tactics for each release or moment
• Work with internal teams to coordinate rollouts and ensure every channel is pulling in the same direction
• Jump in on brainstorms for broader marketing concepts, and release ideas

Influencer & Creator Marketing

• Own influencer campaign strategy and execution across platforms (TikTok, Instagram, YouTube Shorts, etc.), with a heavy emphasis on song seeding and UGC growth
• Manage and expand a network of creators across niche and mainstream audiences
• Pitch songs and campaigns to creators with tact, clarity, and creative ideas while repping the artist\'s voice and team\'s vision
• Maintain relationships with creators, agencies, and vendor partners; we\'re big on long-term connections, not one-off transactions

Paid Media

• Plan, and manage paid ad campaigns using an external ad agency (social, streaming, and beyond) in support of releases and artist growth goals,
• Monitor spend, targeting, and creative performance, and optimize in real time

Organic & Fan Page Growth

• Manage vendors and grow organic, unpaid reach through fan page networks and community-driven channels (discord, rivet, etc)
• Identify and activate fan communities as a marketing asset in their own right

Experiential Marketing & Ideation

• Conceive and pitch original, out-of-the-box marketing ideas for artists and releases, going beyond standard social and paid playbooks
• Constantly test unconventional, internet-native tactics, guerrilla seeding, meme culture, and online community plays, to create buzz that feels organic
• Move fast on new ideas, test small, and scale whatever actually sparks conversation

Strategy, Reporting & Systems

• Track performance, engagement, and feedback across all channels in real time to iterate and scale
• Develop and maintain systems to manage, track, and report on campaigns
• Stay up to date on platform trends, algorithm shifts, and emerging creators or tactics that align with our clients, and bring new strategies to the team before everyone else catches on