Digital Marketing Strategist

University of Georgia; Athens (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

University of Georgia seeks a Digital Marketing Strategist to lead content creation, social media management, and analytics across Odum School and RBC platforms. You will plan campaigns, manage a content calendar, and collaborate with faculty and staff to highlight programs and student experiences.

The role emphasizes strong writing, storytelling, and the ability to translate complex academic topics into engaging communications.

Qualifications

• Bachelor’s degree in a related field or equivalent and 2 years of professional experience.
• Undergraduate degree in marketing, advertising, public relations or related field.
• 3+ years of demonstrable experience managing social media (Instagram and LinkedIn)

Responsibilities

• Develop and produce engaging content across Odum School and River Basin Center social media platforms.
• Build and execute digital marketing campaigns and schedule posts.
• Maintain a digital content calendar to promote events and goals.
• Provide on-site social media coverage of campus events and storytelling opportunities.
• Evaluate content formats and analytics to optimize engagement and ROI.

Skills

Marketing principles

Social media management

Analytics & reporting

Written communication

Organizational skills

Education

Bachelor's degree or equivalent

Undergraduate degree in marketing/PR/advertising

Tools

Asana

Social media analytics

Job description

Digital Marketing Strategist

Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening.

Posting Details

Posting Number S15661P Working Title Digital Marketing Strategist Department Ecology-Odum School of Ecology About the University of Georgia Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America and is the state’s flagship university (https://www.uga.edu/). The proof is in our more than 240 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University’s enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly established School of Medicine.

About the College/Unit/Department website.

Posting Type External Retirement Plan TRS or ORP

Employment Type Employee Benefits Eligibility Benefits Eligible Full/Part time Full Time Work Schedule Additional Schedule Information Monday through Friday 8-5 with some evenings and weekends required, as needed. Advertised Salary Commensurate with Experience Posting Date 09/04/2026 Open until filled Yes Closing Date Proposed Starting Date 10/01/2026

Location of Vacancy Athens Area

EEO Policy Statement The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ([e-mail]).

USG Core Values Statement The University System of Georgia is comprised of our 25 institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 08.02.18.01.02.

Minimum Qualifications

Bachelor’s degree in a related field or equivalent and 2 years of professional experience

Preferred Qualifications

• Undergraduate degree in marketing, advertising, public relations or related field
• Three years or more of demonstrable experience managing social media, with a focus on Instagram and LinkedIn

Position Summary

The Digital Marketing Strategist is a member of the Odum School’s communications team and reports to the Communications Director. This position plans and produces content for social media and other digital platforms, including managing the social media content calendar, drafting and editing copy and graphics, capturing photos and videos as needed, and supporting integrated marketing campaigns. The position oversees Odum School accounts (Instagram, LinkedIn, Facebook and Blue Sky) and River Basin Center (RBC) accounts (Instagram, LinkedIn, Facebook), tracking and reporting analytics and assisting in setting benchmarks. This position will spend 80% time on Odum School and 20% time on RBC social media. This position collaborates with faculty, staff, students, alumni and campus partners to identify storytelling opportunities and translate complex academic programs, research and outreach activities into engaging communications. They will participate in ongoing content strategy sessions with communications team members and are expected to provide ideas and produce original content. There is room for growth in developing paid social media strategies to support School/Center initiatives, and this position will play a significant role in leading those efforts. Success in this role requires strong writing and storytelling skills, creativity, organization, attention to detail, and the ability to plan and execute digital communications that build engagement, highlight student experiences, and strengthen the Odum and RBC brands.

Knowledge, Skills, Abilities and/or Competencies

• Knowledge of marketing and communications principles.
• Experience managing social media platforms and digital content.
• Ability to analyze and report digital marketing metrics.
• Strong written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Proficiency with social media, analytics, and design tools.
• Ability to work independently and collaboratively while providing excellent customer service.

Physical Demands

• The employee will spend a significant amount of time sitting at a desk, working on a computer, and participating in meetings
• The employee may need to lift and carry objects weighing up to 20 pounds.

Duties/Responsibilities

Percentage of time 65

• Develop and produce engaging, original, relevant, and high-quality content across digital platforms for the Odum School (Instagram, LinkedIn, Facebook and Blue Sky) and River Basin Center (Instagram, LinkedIn and Facebook)
• Build and execute digital marketing campaigns, plan and schedule social media posts, monitor appropriate conversations, and engage with stakeholders in real time
• Maintain a digital content calendar to strategically promote events, initiatives and goals for the School/Center
• Provide on-site social media coverage of campus events and other storytelling opportunities
• Evaluate and implement a variety of content formats—such as infographics, short-form videos, carousels, student-led digital takeovers and interactive storytelling—to optimize engagement and expand reach
• Suggest and implement new ideas to enhance brand awareness and encourage audience participation

Percentage of time 20

• Tag content, monitor engagement traffic, generate reports, evaluate analytics results, and make recommendations for future content and posts
• Assist in establishing benchmarks and KPIs
• Monitor, analyze, and report on key performance metrics to improve engagement and optimize ROI, using data insights to inform strategic adjustments
• Translate content performance data into insights that guide content planning, format experimentation, and distribution strategy, and communicate findings to internal and external stakeholders as needed.
• Use project management software (Asana) to input and track tasks

Percentage of time 10

• Collaborate with communications team and Odum/RBC leadership to identify priorities, shape initiatives and align communications with strategic goals
• Collaborate with Odum School’s multimedia professional on photo/video content for social media
• Collaborate with faculty and staff to support School initiatives, developing strategies and creating/revising content as needed
• Provide guidance on best practices

Percentage of time 5

• Additional duties for various other digital marketing projects as assigned.

Credit and P-Card policy

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website .

Background Investigation Policy

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website .

Contact Information

Recruitment Contact Contact Details For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.

Name Allyson Mann

Email [e-mail]

Phone

Posting Specific Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

Required Documents

• Resume/CV
• Cover Letter

Optional Documents

• Portfolio
• Media Portfolio