Marketing Coordinator

HomeServices of America; Edina (MN); Hybrid; USD 32,000 - 34,000; Full time

Benefits offered by this job

Medical

Health Savings Account

Dental

Vision

Life Insurance

Paid Vacation (PTO)

401(k) with employer match

Flexible Spending Account

Employee Assistance Program (EAP)

Job summary

Edina Realty seeks a friendly, detail-oriented Marketing Coordinator to join our Edina sales offices, Monday–Friday 8:30am–5pm. This hybrid role requires residency in Minnesota or Wisconsin.

You'll partner with top real estate professionals to plan and execute marketing campaigns across social media, direct mail, websites and CRM systems. Collaborating with agents, you will craft campaigns, analyze performance data, and leverage marketing automation to grow client bases.

Qualifications

• Minimum of college degree or the equivalent.
• 3 years marketing experience preferred, but not required.
• Strong interpersonal, communication and team collaboration skills.
• Proficiency with Microsoft Office, Canva and social media platforms.
• Experience using Google products and basic SEO understanding.

Responsibilities

• Collaborate with agents to apply business plans to effective marketing strategies.
• Design and create marketing and social media campaigns with agents.
• Analyze marketing data and suggest tactical changes to improve performance.
• Leverage agent websites within integrated, multimedia marketing plans.
• Coordinate with organization experts to produce marketing results and assist with events.

Skills

Interpersonal skills

Microsoft Suite

Canva

Social media

Google products

SEO basics

Creative design

Written communication

Project management

Attention to detail

Education

College degree

Tools

CRM software

Marketing automation

Job description

MN-Edina-France Ave 6800
Edina, MN 55435, USA

• Hybrid
• Marketing
• Full-Time
• Requisition #: MARKE012302

Description

Edina Realty is seeking a friendly, enthusiastic, detail-oriented Marketing Coordinator to work Monday through Friday 8:30am – 5pm in our Edina Realty sales offices. Candidates must reside in either Minnesota or Wisconsin.

Spend your work week consulting, partnering and collaborating with the best real estate professionals in the industry. As they are the experts in real estate, you will be their expert partner in real estate marketing. This is a great career that contributes and supports real estate agents in their marketing. You will work one on one with agents and teams in reviewing online and offline marketing, such as social media, direct mail and website strategies. You will propose creative solutions, exciting opportunities and help the agents execute marketing campaigns, leverage powerful tools like CRM and marketing automation, craft marketing and social media campaigns, and get the most out of other support systems in the creation of growth and success. As the marketing coordinator, you will be a key part of the industry’s most successful and innovative real estate agent team.

Responsibilities:

• Collaborate with agents to apply their business plans and goals to effective, timely and efficient marketing strategies and tactics. Provide advanced expertise and knowledge to partner with our real estate experts (our agents) in a way that sets them apart and provides better value and marketing support than agents can receive anywhere else.
• Provide support and guide real estate agents to ensure that they have the right strategies and tools to cost-effectively promote their business in a way that builds long-term clientele and reputation.
• Design and create marketing and social media campaigns with agents.
• Analyze marketing and social media data on a regular basis and propose tactical changes to improve performance.
• Leverage our industry-best agent websites within fully integrated, multimedia marketing plans.
• Gather and collaborate with experts and contributors throughout the organization to produce marketing and business results in marketing and communications projects.
• Assist occasionally with office and agent special events and functions.

Qualifications:

Education:

• Minimum of college degree or the equivalent.

Experience:

• 3 years marketing experience preferred, but not required.

Knowledge and Skills:

• Solid interpersonal skills with a customer service focus and the ability to work as a member in a team-oriented environment.
• Strong technical aptitude including knowledge of standard Microsoft suite, Canva and current social media platforms, etc.
• Effective knowledge and use of Google products to increase online exposure of real estate agent businesses. This includes at least a topline understanding of SEO practices and methods.
• Strong understanding if not direct experience in creative design and process.
• Excellent written and verbal marketing and communication skills.
• Ability to prioritize and handle multiple tasks and projects concurrently.
• Strong project management and/or organizational skills, accuracy, and attention to detail.
• Effective analytical and problem-solving skills.
• Knowledge of real estate, title and/or mortgage business preferred.

Edina Realty employees enjoy a supportive, fun and flexible work environment that values innovation, creativity and new ideas. Management and leadership are accessible and encourage input from employees.

Edina Realty Home Services continues to uphold the core values of honesty, integrity and commitment set by founder Emma Rovick in 1955. We’re thrilled to consistently be named a Star Tribune Top Workplace! The positive and enjoyable work atmosphere contributes to high employee retention across our family of companies. In fact, 57 percent of employees have been with the company at least five years.

Come for the opportunity, stay for the culture!

Location:

This is a hybrid role, working in our sales offices and corporate office. Candidates must reside in either Minnesota or Wisconsin.

Wage:

$23 - $25 hourly; actual wage is based upon education and experience. Potential for formulary incentive plan, based on financial results.

Benefits:

• Medical
• Health Savings Account
• Dental
• Vision
• Life Insurance
• Paid Vacation (PTO)
• 401(k) with employer match
• Flexible Spending Account
• Employee Assistance Program (EAP)

Equal Opportunity Employer

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.