Marketing Coordinator

The Fountain Group; Charlotte (NC); Hybrid; USD 50,000 - 65,000; Full time

Job summary

The Fountain Group in Charlotte, NC is seeking a Marketing Coordinator for Customer Education. This hybrid role supports program members, training partners, and customers in In-Building, Data Center, and Carrier markets.

You will develop the annual education plan for USCAN and project-manage live and virtual training events under the direction of the Marketing Specialist, Customer Education and Field Level Events.

Qualifications

• BS/BA in Marketing or Communications or equivalent degree.
• 2 years in marketing, communications, event planning or related experience.
• Desire to learn software and cloud applications.

Responsibilities

• Growth and maintenance for customer training program across markets.
• Collaborate with Marketing and Sales teams to identify Customer Education needs.
• Develop and project manage Training Events (live and virtual)
• Collaborate with SMEs on content and instructional design.
• Build and maintain training curriculum and product samples.
• Coordinate logistics for live education classes nationwide.
• Create promotional campaigns using marketing tools.
• Maintain education records and report results.

Skills

Planning and organizing

Interpersonal skills

Data gathering and analysis

Problem solving

Attention to detail

Resourcefulness

Fiber optic knowledge

Education

BS/BA Marketing, Communications

Tools

PowerPoint

Microsoft Office

SharePoint

Salesforce.com

Marketo

AdobeConnect

WebEx

LinkedIn

Cvent

Splash

Job description

Full job title: Marketing Coordinator, Customer Education
Pay: $25-23
Duration:1 yr
Schedule is Mon - Fri, 8 - 5pm.
Hybrid role, expected onsite 2-3 days a week.
Interview process: Teams video call first round, potential onsite after that.

The Global Marketing Customer Education & Programs Team is responsible for delivering best in class, industry-leading Marketing Programs and Customer Education. These programs and trainings deliver product awareness, solutions, and services through both hands-on and virtual educational offerings extending Customers and Program Members product preference and brand loyalty.

The Marketing Coordinator, Customer Education will be responsible for supporting Customer Education initiatives such as supporting program members, training/alliance partners, & other applicable customers in the In-Building, Data Center, and Carrier Markets. This person will take direction from the Marketing Specialist, Customer Education and Field Level Events to develop the annual education plan for USCAN. They will project lead the development of class content, marketing materials, and class scheduling to ensure that the education plan is aligned with business strategy and is successfully executed.

The Customer Education team has a global footprint, and this role will be expected to have a cross-regional approach to ensure trainings and content within is supported uniformly within each region. We support each other collectively to assist in team development, cross training and execution of events is vital! Additionally, is the expectation for cross-functional team support for paid classes, hands-on seminars, and field-level events. Experience in marketing, customer service, and event management is recommended. Fiber optic knowledge and training experience is helpful.

Reports to:

Marketing Specialist, Customer Education and Field Level Events

Major Roles and Responsibilities

• Growth and maintenance for customer training program that promotes and supports global marketing initiatives across markets and solutions.
• Collaborate with Channel Marketing, Regional Marketing, Sales Engineers, Product Line Managers, and Engineering Services to identify Customer Education needs and future opportunities with a specific market audience.
• With the direction and strategy from the Marketing Specialist, Customer Education and Field Level Events, develop & project manage Training Events – both live and virtual – to support the overall In-Building Network (IBN), Data Center and Carrier (CN) Sales strategy.
• Collaborate with subject matter expects in Systems Engineering, Field Engineering, Application Engineers, and Regional/Applications Marketing regarding content and instructional design & develop or source training content and curriculum.
• Work with Engineering Services and Field Engineering to build and maintain product samples and equipment to support class curriculum.
• Collaborate with Distribution Branch Managers and Sales Engineers nationwide to coordinate logistics for live education classes.
• Build promotional campaigns through marketing tools such as social media, marketing automation software and traditional inbound and outbound campaigns to support promotion of customer education events.
• Maintain certifications and customer/program education records and report on results from Customer Education program.
• Work with event planning software (Cvent, Splash) to set up accurate event registration/promotion, registration and after event reporting.
• Establish and build relationships with external suppliers as needed.
• Operate within a specified customer education budget.
• Be available to provide basic customer support for program members.
• Help maintain, develop, and systematize program databases and processes to continually improve the training program.
• As a representative of Optical Communications, ensure that you convey the highest level of integrity in behavior and appearance and help to fulfill all customer expectations as a premier supplier.

Skill and Knowledge Requirements

Education Requirement: BS/BA Marketing, Communications, or equivalent BS/BA degree if experience in marketing

Required Experience

• 2 years in marketing, communications, event planning or related experience
• 1+ years experience with instruction or training coordination and/or delivery preferred
• Desire to work with and learn software and cloud applications

Required Skills

• Planning and organizing
• Strong interpersonal skills
• Data gathering and analysis
• Problem analysis and problem solving
• Attention to detail
• Resourcefulness
• Basic knowledge and understanding of fiber optic networks

What type of software will be used?

• Presentation Software (PowerPoint/Presenter)
• Microsoft Office
• SharePoint
• SalesForce.com
• Marketing Automation Software (Marketo)
• Webinar Delivery Systems (AdobeConnect & WebEx Event Center)
• Social Media Platforms (LinkedIn)
• Event Planning Software (Cvent, Splash)