Marketing Coordinator

M/I Homes; Charlotte (NC); On-site; USD 50,000 - 70,000; Full time

Job summary

M/I Homes is looking for a full-time Marketing Coordinator to oversee day-to-day marketing tasks and support digital marketing activities in the Charlotte area. This position will require collaboration with the Marketing Director and Manager, managing projects, and contributing to multi-channel marketing strategies.

The ideal candidate should possess strong knowledge in digital marketing and project management and be proficient in tools like Excel and PowerPoint. The role is onsite, located at the Charlotte office, and requires regular visits to marketing sites.

Qualifications

• Strong knowledge of digital marketing strategies and tools.
• Proven experience in project management and facilitating team collaboration.
• Excellent communication skills for content creation and marketing collateral.

Responsibilities

• Coordinate day-to-day marketing tasks and support digital activities.
• Manage marketing projects and collaborate with graphic artists.
• Assist in executing multi-channel marketing strategies.

Skills

Digital marketing

Project management

Content writing

Customer relations

Education

Bachelor's degree in Marketing or related field

Tools

Excel

PowerPoint

Digital Asset Management tool

Social media platforms

Job description

Marketing Coordinator

M/I Homes has been building new homes of outstanding quality and superior design for 50 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving's drive to always "treat the customer right," we have fulfilled the dreams of over 170,000 homeowners and grown to become one of the nation's leading homebuilders. M/I Homes started as a family business and grew to become a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Houston, Indianapolis, Minneapolis/St. Paul, Nashville, Orlando, Raleigh, San Antonio, Sarasota, Tampa, and Fort Myers/Naples.

Coordinates the day-to-day marketing tasks and supports digital marketing activities for new home communities throughout the Charlotte Metro Area. Position is full-time, eligible for company benefits, and is located at the Charlotte division office in Charlotte, NC. The role is not remote and requires frequent visits to our model home communities located throughout Charlotte Metro Area and Hickory.

Duties and Responsibilities

• Assist Marketing Director in ideas that will drive new traffic to new home communities.
• Assist Marketing Manager in assessing marketing needs and helping to develop individual marketing plans.
• Audit the website for corrections, updates, creative changes, and other items as needed.
  • Check inventory and base pricing for accuracy.
  • Review phone numbers and directions to communities.
  • Update community descriptions, amenities, features, etc.
  • Manage site maps and all interactive map components.
  • Support interactive kiosk buildout.
• Reviews, prioritize projects and communicates with corporate graphic artist on the direction/message of marketing collateral, monitors project completion with graphic artist within company project management tool and software system (Hive).
• Supports new model/community grand openings events email campaign, catering, entertainment, etc. as needed.
• Assesses and updates collateral as needed.
• Fulfills supply orders and manages collateral inventory and levels within the division.
• Supports all sales subscriptions/dues/awards with HBA.
• Purchases promotional items and distributes to sales team for special events or campaigns.
• Assist with employee relations, divisional event planning, agent events or community-specific events.
• Supports Director of Marketing and Marketing Manager on all digital marketing channels (Social, PPC, Email, Web content, etc.) coupled with tactical print and sales office collateral, displays and components.
• Support the implementation and execution of multi‑channel marketing.
• Manages weekly photography through the Digital Asset Management tool, and publishes to Quick Move-In homes, community galleries and MLS.
• Attends monthly sales meetings and participates in weekly marketing planning meetings.
• Utilizes Excel, Word, Outlook Calendar, PowerPoint, and various planning tools to support the Sales & Marketing team; builds PowerPoints as needed for the department.
• Brand supporter, and partner to the greater Marketing team.
• Assist with special projects as requested and perform additional duties as required.
• Assists with content writing and videography for social media posts.