Marketing Coordinator

BrainCo Inc; Boston (MA); On-site; USD 55,000 - 70,000; Full time

Job summary

BrainCo Inc. seeks a Marketing Coordinator to support integrated marketing initiatives across digital, content, PR, and partner channels. You will translate robotics and AI hardware messaging into compelling content and manage multiple campaigns and events from our Somerville office.

The role covers social media, lead generation, email nurture, and trade show support, with travel 10–20% across North America. A strong communicator with interest in robotics/AI will thrive.

Qualifications

• Bachelor's degree or equivalent practical experience in marketing or related field.
• 2+ years in marketing coordination or related roles.
• Experience translating technical products into compelling content.
• Strong written and verbal communication for technical audiences.

Responsibilities

• Support integrated marketing initiatives to grow brand awareness and lead generation.
• Coordinate digital marketing campaigns including paid ads and landing pages.
• Develop blog posts, success stories, newsletters, and white papers.
• Coordinate events, trade shows, and showroom activities.
• Manage social media content across LinkedIn, X, Facebook, and Instagram.
• Track metrics, optimize campaigns, and report on performance.

Skills

Marketing coordination

Digital marketing

Content marketing

Public relations

Social media management

Campaign management

Strong communication

Education

Bachelor's degree in Marketing

Tools

LinkedIn Ads

SEO tools

Google Analytics

CRM systems

Job description

We are seeking a creative, organized, and results-driven Marketing Coordinator to support integrated marketing initiatives and help grow brand awareness, customer engagement, and lead generation in the robotics and AI hardware industry.

This hands-on role will support digital marketing, content development, public relations, partner marketing, paid advertising, lead nurturing, social media, and event execution. The ideal candidate is a strong communicator with an interest in robotics, AI, and emerging technologies who can translate technical products into compelling marketing content while managing multiple campaigns and projects.

Key Responsibilities:

Partner & Co-Marketing

• Coordinate co-marketing initiatives with robotic arm manufacturers, simulation platforms such as ROS and NVIDIA Isaac Sim, and system integrators.
• Develop collaborative campaigns, partner content, and promotional materials to increase brand awareness and generate demand.
• Coordinate joint announcements, content initiatives, and promotional activities with external partners.

Digital Marketing & Advertising

• Monitor website analytics, track conversion performance, and report on key marketing metrics to evaluate campaign effectiveness.
• Support SEO strategy and optimize U.S.-focused landing pages to improve search visibility, website traffic, and lead generation.
• Plan, execute, and optimize digital advertising campaigns, including LinkedIn Ads, with appropriate targeting and work-email lead requirements where supported.
• Monitor advertising performance, analyze campaign results, and recommend improvements to increase engagement and conversions.
• Support the development and promotion of landing pages, campaign assets, and other digital marketing materials.

Content Marketing & Communications

• Write and publish blog posts, customer success stories, newsletters, and other marketing content highlighting product capabilities, applications, and customer outcomes.
• Develop white paper strategies and coordinate the creation, publication, and promotion of technical and industry-focused white papers.
• Draft and distribute press releases for product launches, company announcements, partnerships, and other key milestones.
• Coordinate outreach to relevant media outlets
• Support analyst and influencer outreach to strengthen thought leadership and increase industry visibility.
• Collaborate with internal technical and product teams to translate complex technologies into clear, compelling marketing materials.

Social Media & Community Engagement

• Develop, schedule, and publish content across LinkedIn, X (formerly Twitter), Facebook, and Instagram.
• Manage ongoing social media engagement, including responding to relevant interactions, participating in industry conversations, and identifying opportunities to increase visibility.
• Provide real-time social media coverage during trade shows, product demonstrations, company events, and other key industry activities.
• Monitor social media performance and engagement metrics to inform content planning and campaign optimization.
• Maintain a consistent brand voice and ensure content aligns with company messaging and marketing objectives.
• Build and manage email nurture campaigns to engage prospects and support lead progression.
• Develop and execute AI-assisted outreach campaigns
• Maintain data quality by logging leads, tagging lead sources, recording interactions, and tracking follow-up activities.
• Coordinate lead handoffs and follow-up processes with relevant internal teams to support timely prospect engagement.
• Monitor campaign engagement and lead progression, maintaining accurate records to support reporting and pipeline visibility.

Trade Shows, Events & Showroom Management

• 10-20% travel to trade shows and events throughout North America
• Plan and coordinate trade show participation, including event logistics, registration, booth arrangements, shipping, promotional materials, scheduling, and on-site coordination.
• Support preparation and execution of major industry events
• Coordinate customer demo days, product showcases, and other marketing events at the company's Somerville office.
• Manage showroom operations and presentation, if and when applicable, ensuring the space and demonstration materials are organized and customer-ready.
• Coordinate showroom event promotion, invitations, and follow-up communications, if and when applicable.
• Capture and share event highlights through social media, photography, video, and other marketing channels.
• Track event leads in and coordinate post-event follow-up to support lead conversion.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Minimum of 2 years of experience in marketing coordination, digital marketing, content marketing, communications, or a related role.
• Preferred graphic design experience
• Strong written and verbal communication skills, with the ability to create engaging content for technical and nontechnical audiences.
• Familiarity with social media management, SEO, website analytics, paid advertising, email marketing, and campaign performance measurement.
• Strong organizational and project management skills, including the ability to coordinate events and manage multiple deadlines.
• Interest in robotics, AI, automation, or other emerging technologies is a plus.
• Ability to collaborate effectively with internal teams, external partners, customers, and vendors.