Marketing Coordinator

Dream Finders Homes; Chantilly (VA); On-site; USD 58,000 - 72,000; Full time

Job summary

Dream Finders Homes in Chantilly, VA is seeking a Marketing Coordinator to support community and division marketing initiatives. You will work under the Director of Marketing to execute campaigns, manage the annual budget, and produce monthly budget reports for leadership.

You will create social media content, coordinate events, and ensure consistent branding across marketing materials and channels. Strong communication and project management skills are essential in a fast-paced environment.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 2 years of related marketing experience.
• Experience with digital marketing channels, social media and content creation preferred.
• Strong analytical and budgeting capabilities.
• Excellent written and verbal communication skills.

Responsibilities

• Execute and analyze community and division marketing initiatives.
• Assist in planning and managing annual marketing budget.
• Prepare monthly budget reports for leadership.
• Coordinate model home setup, merchandising, and signage.
• Create social media content and maintain a content calendar.
• Plan, coordinate, and execute events and promotions.
• Maintain consistent brand messaging across channels and materials.
• Monitor website content and update as needed.
• Build relationships with stakeholders and support cross-functional teams.

Skills

Digital marketing

Project management

Communication

Time management

Campaign analysis

Social media

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

Microsoft Office

Adobe Photoshop

Adobe InDesign

Job description

Summary Of Position

The Marketing Coordinator recommends, executes, and analyzes community and division-level marketing initiatives, with direction from the Director of Marketing, in accordance with established policies & procedures.

• Execute marketing initiatives as outlined in the annual division marketing budget
• Assist the Director of Marketing in planning the annual marketing budget
• Prepare monthly budget report and present to Division President and Director of Marketing
• Code and submit invoices to the Director of Marketing for approval
• Coordinate model home set up and maintenance, including merchandising and sales office installation
• Assist the Director of Marketing in creating model home expense reports
• Visit division communities regularly to ensure that all aspects of marketing initiatives are executed correctly, including model merchandising, display of marketing collateral, and signage
• Assist in training team members and participate in all team training sessions
• Update procedures manuals as necessary to maintain accuracy
• Execute sales promotions according to department procedures
• Evaluate the effectiveness of sales promotions and present results to Division President and Director of Marketing
• Identify target consumer groups (TCGs) for communities and products based on research
• Evaluate and recommend community outreach opportunities, including potential sponsorships and charitable giving, to the Division President and Director of Marketing
• Prepare and submit entries for awards and contests
• Create social media content and maintain a social media calendar
• Assist the Director of Marketing in formulating effective collateral, PR and signage strategies
• Coordinate marketing material orders and weekly material shipments to communities
• Ensure adequate inventory levels of marketing materials
• Schedule media, including photography, videography, and Matterport tours
• Plan and execute events (Realtor, consumer, employee appreciation, etc.)
• Promote a consistent brand image across all messaging, events, PR, and promotional materials
• Monitor website to maintain accuracy, including coordination of monthly website reviews and content updates
• Attend meetings and functions as necessary (occasionally after hours or on weekends)
• Maintain & distribute status and other reports/schedules regularly
• Complete special projects as assigned
• Manage key relationships with stakeholders outside of the organization

Summary Of Position

The Marketing Coordinator recommends, executes, and analyzes community and division-level marketing initiatives, with direction from the Director of Marketing, in accordance with established policies & procedures.

• Execute marketing initiatives as outlined in the annual division marketing budget
• Assist the Director of Marketing in planning the annual marketing budget
• Prepare monthly budget report and present to Division President and Director of Marketing
• Code and submit invoices to the Director of Marketing for approval
• Coordinate model home set up and maintenance, including merchandising and sales office installation
• Assist the Director of Marketing in creating model home expense reports
• Visit division communities regularly to ensure that all aspects of marketing initiatives are executed correctly, including model merchandising, display of marketing collateral, and signage
• Assist in training team members and participate in all team training sessions
• Update procedures manuals as necessary to maintain accuracy
• Execute sales promotions according to department procedures
• Evaluate the effectiveness of sales promotions and present results to Division President and Director of Marketing
• Identify target consumer groups (TCGs) for communities and products based on research
• Evaluate and recommend community outreach opportunities, including potential sponsorships and charitable giving, to the Division President and Director of Marketing
• Prepare and submit entries for awards and contests
• Create social media content and maintain a social media calendar
• Assist the Director of Marketing in formulating effective collateral, PR and signage strategies
• Coordinate marketing material orders and weekly material shipments to communities
• Ensure adequate inventory levels of marketing materials
• Schedule media, including photography, videography, and Matterport tours
• Plan and execute events (Realtor, consumer, employee appreciation, etc.)
• Promote a consistent brand image across all messaging, events, PR, and promotional materials
• Monitor website to maintain accuracy, including coordination of monthly website reviews and content updates
• Attend meetings and functions as necessary (occasionally after hours or on weekends)
• Maintain & distribute status and other reports/schedules regularly
• Complete special projects as assignedManage key relationships with stakeholders outside of the organization

Essential Duties And Responsibilities

• Execute marketing initiatives as outlined in the annual division marketing budget
• Assist the Director of Marketing in planning the annual marketing budget
• Prepare monthly budget report and present to Division President and Director of Marketing
• Code and submit invoices to the Director of Marketing for approval
• Coordinate model home set up and maintenance, including merchandising and sales office installation
• Assist the Director of Marketing in creating model home expense reports
• Visit division communities regularly to ensure that all aspects of marketing initiatives are executed correctly, including model merchandising, display of marketing collateral, and signage
• Assist in training team members and participate in all team training sessions
• Update procedures manuals as necessary to maintain accuracy
• Execute sales promotions according to department procedures
• Evaluate the effectiveness of sales promotions and present results to Division President and Director of Marketing
• Identify target consumer groups (TCGs) for communities and products based on research
• Evaluate and recommend community outreach opportunities, including potential sponsorships and charitable giving, to the Division President and Director of Marketing
• Prepare and submit entries for awards and contests
• Create social media content and maintain a social media calendar
• Assist the Director of Marketing in formulating effective collateral, PR and signage strategies
• Coordinate marketing material orders and weekly material shipments to communities
• Ensure adequate inventory levels of marketing materials
• Schedule media, including photography, videography, and Matterport tours
• Plan and execute events (Realtor, consumer, employee appreciation, etc.)
• Promote a consistent brand image across all messaging, events, PR, and promotional materials
• Monitor website to maintain accuracy, including coordination of monthly website reviews and content updates
• Attend meetings and functions as necessary (occasionally after hours or on weekends)
• Maintain & distribute status and other reports/schedules regularly
• Complete special projects as assigned
• Manage key relationships with stakeholders outside of the organization

Experience, Skills, Knowledge

• 4-year degree in marketing, communications, business, or a related field
• 2 years of relative experience
• General knowledge of digital marketing channels such as social media and SEO preferred for effective collaboration with digital marketing team
• Strong time management and organizational skills
• Ability to manage multiple complex projects with general direction and with minimal supervision
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and working knowledge of Adobe Photoshop & InDesign

Physical Demands

While performing the responsibilities of the job, the employee is required to talk and hear. Vision abilities required by the job are close vision. The employee is often required to sit and use their hands and fingers to handle, feel, and operate office equipment such as a computer, copier, and office supplies. In addition, the employee is occasionally required to stand, walk, reach with their arms and hands, and to stoop, kneel or crouch. Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job.

Note

This document describes the minimum, essential duties, responsibilities, skills, abilities, effort, and working conditions of the position. It in no way implies that these are the only functions to be performed by the incumbent. Workers are required to follow any other job-related instructions and to perform any job-related functions requested by a supervisor or manager. Successful performance requires that the incumbent possess and utilize the abilities and skills described. All functions are subject to reasonable modification to accommodate individuals with disabilities. Some functions may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or others.

Equal Opportunity Employer