Marketing & Brand Specialist

University of Michigan; Ann Arbor (MI); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Generous time off

Employer retirement match

Health insurance

Flexible spending accounts

Job summary

The University of Michigan Museum of Art (UMMA) in Ann Arbor is seeking a Marketing & Brand Specialist to support exhibition campaigns and steward the museum's brand. You will manage marketing projects across print, digital, web, photo/video, and coordinate with vendors to move concepts from idea to completion.

A background in marketing and a strong creative mindset are valued; museum experience is not required.

Qualifications

• Bachelor's degree in marketing, communications, graphic design, public relations, or related field.
• 3+ years of marketing, communications, brand management, or related creative field.
• Experience coordinating multiple marketing projects with cross-functional partners.
• Proficient in Adobe Creative Cloud; ability to prepare production-ready files for print/digital partners.

Responsibilities

• Marketing campaign development and execution for exhibitions and institutional priorities.
• Creative production and brand support across materials; ensure visual identity consistency.
• Project and vendor coordination; manage production schedules and logistics; track workflows in Asana.

Skills

Project management

Marketing communications

Brand management

Copywriting

Education

Bachelor's degree in marketing or related field

Tools

Adobe Creative Cloud

InDesign

Illustrator

Photoshop

Job description

Who We Are

The University of Michigan Museum of Art (UMMA) puts art and ideas at the center of campus and public life, creating experiences that foster connection, joy, and a more just future. Through exhibitions, programs, research, and community partnerships, UMMA is redefining what a campus museum can be. Established in 1946, UMMA is always free and accessible, with a collection of more than 21,000 objects spanning over three millennia of global art.

Over the past decade, UMMA has grown its artistic program, collection, national reputation, and impact on campus through innovative exhibitions, commissions, student engagement, and curricular integration.

Job Summary

The Marketing & Brand Specialist supports the development and execution of UMMA exhibition marketing campaigns and serves as a creative partner in stewarding the museum's brand. Reporting to the Director of Marketing & Public Relations, this role manages marketing projects across print, digital, web, photo/video, and other channels while coordinating with vendors, partners, and collaborators to move projects from concept through completion.

Museum experience is not required; an interest in the arts and a strong creative mindset are valued. This is a hybrid position with regular in-person work in Ann Arbor, MI.

Responsibilities*

Marketing campaign development (35%)

• Support development and execution of integrated marketing campaigns for exhibitions and institutional priorities
• Partner with the Director of Marketing & Public Relations on paid media strategies and advertising resources
• Develop campaign concepts, messaging, and creative approaches that translate curatorial and institutional goals into compelling public-facing experiences
• Assist with marketing project budgets
• Collaborate with curators and museum staff to identify target audiences and develop audience-centered messaging
• Ensure campaigns align with UMMA's brand and strategic priorities

Creative production & brand support (30%)

• Maintain consistency with UMMA's visual identity and brand standards across marketing materials
• Design and produce postcards, brochures, signage, digital graphics, advertisements, presentations, and other promotional materials
• Prepare production-ready files for print and digital distribution

Project & vendor coordination (20%)

• Coordinate marketing production schedules and project timelines
• Work with designers, photographers, printers, and other vendors to manage project logistics and deliverables
• Track projects and workflows in Asana
• Coordinate internal reviews and maintain project documentation

Content development & department support (15%)

• Write and edit marketing copy for promotional materials, advertising, web content, and other communications
• Stay current on marketing and design trends and contribute ideas that strengthen UMMA's audience engagement

Required Qualifications*

• Bachelor's degree in marketing, communications, graphic design, public relations, or related field
• 3+ years of experience in marketing, communications, brand management, or a related creative field
• Experience managing multiple marketing projects simultaneously, coordinating cross-functional partners, and tracking project details from development through completion
• Demonstrated ability to create marketing and promotional materials using Adobe Creative Cloud (including InDesign, Illustrator, and Photoshop), with an understanding of production requirements and the ability to prepare production-ready files for print and digital partners
• Demonstrated ability to write and edit marketing copy for advertising, websites, print materials, and digital communications; adapt messaging for different audiences and channels; and translate complex or specialized information into clear, accessible content

Why Work at Michigan?

Benefits

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

• Generous time off
• A retirement plan that provides two-for-one matching contributions with immediate vesting
• Many choices for comprehensive health insurance
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses

Modes of Work

Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.

Application Deadline

Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled any time after the minimum posting period has ended.

U-M EEO Statement

The University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.