Marketing Content Strategist

gardnerbuilders; Minneapolis (MN); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Paid parking or transit costs

Company phone

Laptop

Job summary

Gardner Builders is seeking a seasoned marketing and communications professional in downtown Minneapolis. You will craft compelling website copy, project stories, and email campaigns while maintaining a consistent brand voice across channels.

You’ll manage content calendars, optimize for SEO, and coordinate video shoots with the Creative Lead. The role requires collaboration with teams, data-driven storytelling, and availability for occasional travel.

Qualifications

• 5+ years in marketing, communications, digital marketing, or related field.
• Exceptional writing, editing, and proofreading with samples.
• Experience creating digital and print content and managing website updates.
• Hands-on knowledge of SEO, keyword research, analytics, and paid digital marketing.
• Ability to interpret performance data into actionable recommendations.
• Strong project management and organizational skills.
• Proficiency with CMS, social scheduling tools, email platforms, and Google Workspace.
• Willingness to work in downtown Minneapolis and visit active construction sites for shoots.

Responsibilities

• Bring Gardner’s stories to life through website copy, project narratives, social content, emails, and printed materials.
• Build repeatable storytelling approaches for case studies, proposals, and awards.
• Maintain and update website with SEO best practices and cadence.
• Lead social media and email programs, plan campaigns, and manage contact lists.
• Support paid marketing by coordinating with the Marketing Director and partners.
• Coordinate video storytelling with Creative Lead, scripts, shot lists, and schedules.
• Turn insights into content priorities based on performance data and feedback.
• Keep timelines and communication smooth across Minneapolis, Milwaukee, and Duluth hubs.

Skills

Marketing communications

Writing & editing

Digital content creation

SEO & analytics

CMS & email marketing

Project management

In-person collaboration

Willing to travel

Education

Bachelor's degree in Marketing/Communications/PR

Tools

HubSpot

Adobe Creative Suite

Google Analytics

Job description

Gardner Builders is seeking a seasoned marketing and communications professional in downtown Minneapolis. You will craft compelling website copy, project stories, and email campaigns while maintaining a consistent brand voice across channels.

You’ll manage content calendars, optimize for SEO, and coordinate video shoots with the Creative Lead. The role requires collaboration with teams, data-driven storytelling, and availability for occasional travel.