Marketing Content Specialist

Gardner Builders; Minneapolis (MN); On-site; USD 3,185,000 - 3,868,000; Full time

Benefits offered by this job

Paid parking or transit costs

Company phone & laptop

Generous PTO & sabbatical

Job summary

Gardner Builders is seeking a seasoned marketing storyteller to craft compelling website copy, project narratives, and campaign content. You will maintain a consistent brand voice across channels, coordinate video shoots, and elevate content through SEO and analytics.

You’ll manage day-to-day content updates, support paid marketing initiatives, and collaborate with internal teams to align storytelling with business priorities, while visiting project sites as needed.

Qualifications

• 5+ years in marketing or communications with a content focus.
• Exceptional writing, editing, and proofreading skills with a portfolio.
• Experience creating digital and print content, updating websites, and proactive social media and email programs.
• Hands-on knowledge of SEO, keyword research, website analytics, and paid digital marketing.
• Ability to translate performance data into actionable recommendations.
• Strong project management and organizational skills with deadlines.

Responsibilities

• Bring Gardner’s stories to life through website copy, project narratives, social content, email campaigns, printed materials, and internal communications while maintaining a consistent brand voice.
• Build repeatable storytelling approaches for case studies, proposals, sales materials, and awards.
• Keep website current via updates, cadence, and SEO best practices.
• Lead proactive social media and email programs, managing planning, publishing, campaigns, and lists.
• Support paid marketing by coordinating briefs, messaging, assets, timelines, and spend.
• Coordinate video storytelling with the Creative Lead, including scripts, storyboards, and production schedules.
• Turn insights into content priorities to improve reach and effectiveness.
• Keep projects organized across Minneapolis, Milwaukee, and Duluth hubs.

Skills

Writing

Editing

SEO

CMS

Email marketing

Social content

Project management

Storytelling

Collaboration

Analytics

Education

Bachelor’s degree preferred

Tools

HubSpot

Adobe Creative Suite

Video production tools

Job description

At Gardner, we believe commercial construction should feel as welcoming as it is professional. That’s why we don’t just build and renovate; we build relationships rooted in hospitality. Our mission is to set the platinum standard for our clients, partners, and team members by delivering exceptional results while embodying our core values: passion, humility, excellence, empathy, and nimbleness. We bring a hospitality-driven approach to every project, ensuring that every interaction is thoughtful, responsive, and human-centered.

Who You Are

You are a curious storyteller who knows how to find the heart of a story and bring it to life. You’re an exceptional writer and thoughtful editor who enjoys translating people’s experiences, project details, and big ideas into content that feels clear, authentic, and engaging.

You bring creativity, initiative, and follow-through to your work. Whether you’re writing a project story, updating a webpage, planning an email campaign, or coordinating a video shoot, you know how to keep the details moving while staying connected to the bigger picture. You enjoy collaborating with others, asking good questions while staying curious, and creating repeatable ways to share stories that deserve to be told.

How You’ll Contribute

• Bring Gardner’s stories to life
  through website copy, project narratives, social content, email campaigns, printed materials, and internal communications while maintaining a consistent brand voice.
• Build a repeatable approach to project storytelling, gathering each story’s key details and adapting them for case studies, proposals, sales materials, project guidebooks, and industry award submissions.
• Keep our website current and useful
  by managing day-to-day content, establishing an update cadence, and applying SEO best practices and keyword research to improve visibility.
• Execute proactive social media and email programs, managing content planning, publishing, campaigns, and contact lists in alignment with brand and business priorities.
• Support paid marketing efforts
  by partnering with the Marketing Director and external partners on campaign briefs, messaging, creative assets, timelines, and spending.
• Coordinate video storytelling alongside the Creative Lead, developing scripts, storyboards, shot lists, and production schedules while managing review cycles, final delivery, and our video library.
• Turn insights into stronger content
  by monitoring website, social, email, and paid campaign performance and using client feedback to inform storytelling and communication priorities.
• Keep work organized and moving
  by managing timelines, communicating with partners across our Minneapolis, Milwaukee, and Duluth hubs, and improving processes that support marketing and business development.

What Success Looks Like

• Gardner’s people, projects, culture, and client experience are represented through compelling content that feels distinctly Gardner.
• Content priorities support our brand, business development, and growth objectives.
• Meaningful stories are identified proactively and shared across multiple channels.
• Our website stays accurate, relevant, and current through a dependable content management rhythm.
• Social and email programs build audience engagement through thoughtful planning and consistent execution.
• Performance insights lead to practical improvements in content, reach, and marketing effectiveness.
• Projects move forward with clear communication, reliable follow-through, and attention to quality.

What You’ll Bring

• 5+ years of experience in marketing, communications, digital marketing, or a related field.
• Exceptional writing, editing, and proofreading skills, supported by a portfolio or relevant writing samples.
• Experience creating digital and print content, managing website updates, and executing proactive social media and email programs.
• Hands‑on knowledge of SEO, keyword research, website analytics, and paid digital marketing.
• The ability to interpret performance data and turn it into clear, actionable recommendations.
• Strong project management, organizational, and prioritization skills, with the ability to manage competing deadlines.
• Proficiency with content management systems, social scheduling tools, email marketing platforms, and Google Workspace.
• Availability to work in person in downtown Minneapolis and comfort visiting active construction sites for occasional video shoots and content coordination
• Openness to light travel (generally under 5%) for conferences, events, or visits to other Gardner offices, typically planned well in advance and with flexibility to accommodate personal and family needs.
  

What Will Set You Apart

• Experience in construction, architecture, engineering, B2B, or another professional services environment.
• Familiarity with HubSpot or a similar CRM or marketing automation platform.
• Experience with Adobe Creative Suite.
• Experience coordinating video production with internal teams and external partners.
• A track record of creating processes that make content easier to capture, organize, and reuse.
• A bachelor’s degree in Marketing, Communications, Public Relations, or a related field, preferred but not required.

Why Join Gardner Builders?

We are proud to be recognized as:

• 8-Time “Best Places to Work” by Minneapolis/St. Paul Business Journal
• 6-Time “Top 150 Workplaces” by Minneapolis Star Tribune
• #1 Top Workplace in Construction by Star Tribune (2023)
• 4-Time “Best Workplace” by Inc. Magazine
• “Best Places to Work” by Milwaukee Business Journal

Our culture-first approach encourages personal and professional growth, an EOS-led structure, and a commitment to building a workplace where everyone feels valued, challenged, and loves coming to work.

Compensation & Benefits

• Annual Salary: $70,000 - $85,000 (paid weekly) + discretionary bonus.
• Comprehensive Benefits: Health, dental, vision, HSA with employer contribution, and 401(k) plan with employer contribution
• Ancillary Benefits:
  Company-paid basic life & AD&D insurance, company-paid long-term disability, company-paid employee assistance program, accident insurance, and critical illness insurance
• Perks: Paid parking or public transportation costs, company-provided phone, and laptop.
• Work-Life Balance: Generous paid time off, paid sabbatical leave, paid bereavement leave, paid parental leave, free onsite fitness facility, and regular company and team outings.

Interview Process

Our process typically includes three conversations (phone and in-person) to ensure a mutual fit.

Pre-Employment Screening

Drug screen and background check required.

Other Items to Note

• Gardner reserves the right to hire any individual without legal or financial obligation for unwanted solicitations. No agency emails, calls, or solicitations are accepted without a valid agreement.
• Must be currently legally authorized to work in the U.S. without sponsorship for employment visa status (e.g., H1B status, 0-1, TN, CPT, OPT, etc.). We are unable to sponsor or take over sponsorship of an employment Visa at this time.
• We are only considering local candidates at this time. We are unable to provide relocation assistance at this time.

Physical Demands & Work Environment

• This is a full-time, in-person role located in downtown Minneapolis. Remote work is available as needed, but is not intended to be standard operating procedure.
• This role is performed in a standard office setting with standard office equipment.
• This position requires prolonged sitting at a desk and working on a computer, with frequent typing, writing, and document handling.
• The role also requires occasional light travel (generally under 5%) for conferences, events, or visits to other Gardner offices, typically planned well in advance and with flexibility to accommodate personal and family needs.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.