Marketing Content Specialist

Gardner Builders; Fort Snelling Unorganized Territory (MN); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health, dental, vision insurance

HSA with employer contribution

401(k) with employer contribution

Company-paid life & AD&D insurance

Company-paid long-term disability

Employee assistance program (EAP)

Job summary

Gardner Builders is seeking a skilled marketing writer to craft compelling stories for websites, case studies, emails, and print materials. You will maintain brand voice, optimize content for search, and coordinate video storytelling with internal teams and partners.

Ideal candidates will bring 5+ years in marketing/communications, strong writing/editing skills, and experience with SEO, CMS, and analytics. This role requires in-person work in downtown Minneapolis with opportunities for light

Qualifications

• Exceptional writing, editing, and proofreading skills with portfolio or samples.
• Experience creating digital and print content, updating website content, and executing proactive social media and email programs.
• Hands-on knowledge of SEO, keyword research, website analytics, and paid digital marketing.
• Ability to interpret performance data and turn it into clear, actionable recommendations.
• Strong project management, organizational, and prioritization skills with the ability to manage competing deadlines.

Responsibilities

• Bring Gardner's stories to life across website copy, project narratives, social content, emails, and printed materials.
• Maintain a consistent brand voice across all content and channels.
• Develop a repeatable approach to project storytelling for case studies, proposals, and marketing collateral.
• Keep the website current by managing content updates and SEO best practices.
• Coordinate video storytelling and content planning with teams and external partners.

Skills

Writing & Editing

SEO & Keyword Research

Content Strategy

Project Management

Analytics Interpretation

Education

Bachelor's degree in Marketing/Communications/PR

Tools

HubSpot

Adobe Creative Suite

Content Management System

Google Analytics

Email Marketing Tools

Job description

At Gardner, we believe commercial construction should feel as welcoming as it is professional. That’s why we don’t just build and renovate; we build relationships rooted in hospitality. Our mission is to set the platinum standard for our clients, partners, and team members by delivering exceptional results while embodying our core values: passion, humility, excellence, empathy, and nimbleness. We bring a hospitality-driven approach to every project, ensuring that every interaction is thoughtful, responsive, and human-centered.

Who You Are

You are a curious storyteller who knows how to find the heart of a story and bring it to life. You’re an exceptional writer and thoughtful editor who enjoys translating people’s experiences, project details, and big ideas into content that feels clear, authentic, and engaging.

You bring creativity, initiative, and follow-through to your work. Whether you’re writing a project story, updating a webpage, planning an email campaign, or coordinating a video shoot, you know how to keep the details moving while staying connected to the bigger picture. You enjoy collaborating with others, asking good questions while staying curious, and creating repeatable ways to share stories that deserve to be told.

How You’ll Contribute

• Bring Gardner’s stories to life
• through website copy, project narratives, social content, email campaigns, printed materials, and internal communications while maintaining a consistent brand voice.
• Build a repeatable approach to project storytelling, gathering each story’s key details and adapting them for case studies, proposals, sales materials, project guidebooks, and industry award submissions.
• Keep our website current and useful
• by managing day-to-day content, establishing an update cadence, and applying SEO best practices and keyword research to improve visibility.
• Execute proactive social media and email programs, managing content planning, publishing, campaigns, and contact lists in alignment with brand and business priorities.
• Support paid marketing efforts
• by partnering with the Marketing Director and external partners on campaign briefs, messaging, creative assets, timelines, and spending.
• Coordinate video storytelling alongside the Creative Lead, developing scripts, storyboards, shot lists, and production schedules while managing review cycles, final delivery, and our video library.
• Turn insights into stronger content
• by monitoring website, social, email, and paid campaign performance and using client feedback to inform storytelling and communication priorities.
• Keep work organized and moving
• by managing timelines, communicating with partners across our Minneapolis, Milwaukee, and Duluth hubs, and improving processes that support marketing and business development.

What Success Looks Like

• Gardner’s people, projects, culture, and client experience are represented through compelling content that feels distinctly Gardner.
• Content priorities support our brand, business development, and growth objectives.
• Meaningful stories are identified proactively and shared across multiple channels.
• Our website stays accurate, relevant, and current through a dependable content management rhythm.
• Social and email programs build audience engagement through thoughtful planning and consistent execution.
• Performance insights lead to practical improvements in content, reach, and marketing effectiveness.
• Projects move forward with clear communication, reliable follow-through, and attention to quality.

What You’ll Bring

• 5+ years of experience in marketing, communications, digital marketing, or a related field.
• Exceptional writing, editing, and proofreading skills, supported by a portfolio or relevant writing samples.
• Experience creating digital and print content, managing website updates, and executing proactive social media and email programs.
• Hands-on knowledge of SEO, keyword research, website analytics, and paid digital marketing.
• The ability to interpret performance data and turn it into clear, actionable recommendations.
• Strong project management, organizational, and prioritization skills, with the ability to manage competing deadlines.
• Proficiency with content management systems, social scheduling tools, email marketing platforms, and Google Workspace.
• Availability to work in person in downtown Minneapolis and comfort visiting active construction sites for occasional video shoots and content coordination
• Openness to light travel (generally under 5%) for conferences, events, or visits to other Gardner offices, typically planned well in advance and with flexibility to accommodate personal and family needs.

What Will Set You Apart

• Experience in construction, architecture, engineering, B2B, or another professional services environment.
• Familiarity with HubSpot or a similar CRM or marketing automation platform.
• Experience with Adobe Creative Suite.
• Experience coordinating video production with internal teams and external partners.
• A track record of creating processes that make content easier to capture, organize, and reuse.
• A bachelor’s degree in Marketing, Communications, Public Relations, or a related field, preferred but not required.

Why Join Gardner Builders?

We are proud to be recognized as:

• 8-Time Best Places to Work by Minneapolis/St. Paul Business Journal
• 6-Time Top 150 Workplaces by Minneapolis Star Tribune
• #1 Top Workplace in Construction by Star Tribune (2023)
• 4-Time Best Workplace by Inc. Magazine
• Best Places to Work by Milwaukee Business Journal

Our culture-first approach encourages personal and professional growth, an EOS-led structure, and a commitment to building a workplace where everyone feels valued, challenged, and loves coming to work.

• Annual Salary: $70,000 - $85,000 (paid weekly) + discretionary bonus.
• Comprehensive Benefits: Health, dental, vision, HSA with employer contribution, and 401(k) plan with employer contribution
• Ancillary Benefits:
• Company-paid basic life & AD&D insurance, company-paid long-term disability, company-paid employee assistance program, accident insurance, and critical illness insurance
• Perks: Paid parking or public transportation costs, company-provided phone, and laptop.
• Work-Life Balance: Generous paid time off, paid sabbatical leave, paid bereavement leave, paid parental leave, free onsite fitness facility, and regular company and team outings.

Interview Process

Our process typically includes three conversations (phone and in-person) to ensure a mutual fit.

Pre-Employment Screening

Drug screen and background check required.

Other Items to Note

• Gardner reserves the right to hire any individual without legal or financial obligation for unwanted solicitations. No agency emails, calls, or solicitations are accepted without a valid agreement.
• Must be currently legally authorized to work in the U.S. without sponsorship for employment visa status (e.g., H1B status, 0-1, TN, CPT, OPT, etc.). We are unable to sponsor or take over sponsorship of an employment Visa at this time.
• We are only considering local candidates at this time. We are unable to provide relocation assistance at this time.