Marketing Content Specialist

AdamsBrown, LLC; Overland Park (KS); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Substantial paid time off

Comprehensive benefits package

Competitive pay structure

Job summary

Adams Brown, LLC seeks a Marketing Content Specialist to transform firm expertise into clear content for digital, print, and events. You will partner daily with the Graphic Designer to craft copy that pairs with visuals and supports multiple industries including Agriculture, Healthcare, and Government.

The role moves ideas from concept to published pieces quickly while preserving brand voice. A flexible, collaborative environment with opportunities in content strategy and storytelling awaits.

Qualifications

• Bachelor's degree in marketing, communications, journalism, English, or a related field.
• 2–4 years of content marketing, copywriting, or communications experience, ideally in professional services or B2B.
• Strong writing and editing skills with a diverse portfolio across channels.
• Proven ability to work closely with designers and give clear creative direction.
• Comfort with explaining technical topics in plain language to business audiences.
• Excellent organization and multi-project management skills.
• Ability to handle confidential information with good judgement.

Responsibilities

• Write and edit content for social media, emails, web pages, blogs, newsletters, events, and sales collateral.
• Translate technical topics into plain, engaging language for business owners and executives.
• Draft copy for one pagers, brochures, case studies, infographics, and presentations with the designer.
• Repurpose long-form content into social posts, videos, and email snippets.
• Collaborate with the designer from concept to final delivery and develop together.

Skills

Copywriting

Editing

Content calendar

Collaboration with designers

Interview SMEs

CMS management

Social media

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

Adobe Creative Cloud

Canva

CMS / SharePoint

Asana

LinkedIn & social platforms

Job description

Description

Position Summary

Adams Brown is seeking a Marketing Content Specialist to turn the firm's expertise into clear, useful content across digital, print, and event channels. This role partners daily with the firm's Graphic Designer to plan, write, and produce content that pairs strong copy with strong visuals.

The specialist supports specialized industries including Agriculture, Healthcare, Construction, Manufacturing, Technology, Nonprofit and Government, and Trust and Wealth. As the marketing team brings more content development in house, this role helps move ideas from concept to published piece faster and with a consistent brand voice.

FLSA Status

Exempt

Requirements

Key Responsibilities

Content Creation

• Write and edit content for social media, email campaigns, web pages, blogs, newsletters, event promotion, and sales collateral
• Translate technical accounting, tax, and advisory topics into plain, engaging language for business owners and executives
• Draft copy for one pagers, brochures, case studies, infographics, and presentations in partnership with the Graphic Designer
• Repurpose long form content (articles, webinars, event sessions) into social posts, short videos, and email snippets

Creative Partnership with Design

• Collaborate with the Graphic Designer from concept through final delivery so copy and visuals are developed together, not in sequence
• Build creative briefs that define audience, message, format, and deadlines for each project
• Proofread all designed pieces for accuracy, tone, and brand consistency before release
• Help plan and produce simple video and multimedia content, including captions, scripts, and storyboards

Planning and Coordination

• Maintain the shared content calendar and track content projects in the team's project management system
• Interview firm professionals and subject matter experts to gather insights and source stories
• Support Marketing Growth Managers with content requests for their Focus Areas and keep turnaround times predictable
• Prepare content and materials for conferences, firm hosted events, and webinars

Brand and Performance

• Apply the firm's brand standards, voice, and style guide across all content
• Publish and schedule content in the firm's CMS, social, and email platforms
• Review engagement metrics and recommend adjustments to content topics and formats

Qualifications

• Bachelor's degree in marketing, communications, journalism, English, or a related field
• 2 to 4 years of experience in content marketing, copywriting, or communications, ideally in professional services, financial services, or B2B
• Strong writing and editing skills with a portfolio that shows range across channels and formats
• Proven ability to work closely with designers and give clear, constructive creative direction
• Comfort learning complex subject matter and asking the right questions of technical experts
• Strong organization skills and the ability to manage multiple projects and deadlines at once
• Sound judgement with confidential client and firm information

Preferred Skills and Tools

• Experience with HubSpot or a similar marketing automation and CRM platform
• Working knowledge of Adobe Creative Cloud or Canva for basic layout and image edits
• Familiarity with a CMS, SharePoint, and project management tools such as Asana
• Experience with LinkedIn and other social platforms for B2B audiences
• Basic video review and scripting skills
• SEO fundamentals and comfort with web analytics
• Interest in accounting, tax, or business advisory topics

Working Conditions

Adams Brown, LLC promotes a flexible work environment with a deep commitment to technology and modern work arrangements. Our offices are open from 8:00 a.m. – 5:00 p.m. Monday through Friday during tax season and offices close at noon on Fridays outside of tax season. We are closed on major holidays, offer substantial paid-time-off, a comprehensive benefit package, competitive pay structure, and a culture of growth, clarity, and respect.

AdamsBrown, LLC is an Equal Opportunity Employer.