B2B Marketing Content Specialist

Adams Brown; Wichita (KS); On-site; USD 52,000 - 76,000; Full time

Job summary

Adams Brown, LLC is seeking a Marketing Content Specialist to turn the firm’s expertise into clear content across digital, print, and event channels. This role partners daily with the Graphic Designer to plan, write, and produce content that pairs strong copy with strong visuals.

The position focuses on translating complex accounting, tax, and advisory topics into plain, engaging language for business owners and executives, while maintaining the firm’s brand voice.

Qualifications

• Bachelor's degree in marketing, communications, journalism, English, or a related field.
• 2 to 4 years of experience in content marketing, copywriting, or communications, ideally in professional services, financial services, or B2B.
• Strong writing and editing skills with a portfolio showing range across channels.
• Proven ability to work closely with designers and give clear, constructive creative direction.
• Comfort learning complex subject matter and asking the right questions of technical experts.
• Strong organization skills and the ability to manage multiple projects and deadlines.
• Sound judgment with confidential client and firm information.

Responsibilities

• Write and edit content for social media, email campaigns, web pages, blogs, newsletters, event promotion, and sales collateral.
• Translate technical topics into plain, engaging language for business owners and executives.
• Draft copy for one pagers, brochures, case studies, infographics, and presentations with the Graphic Designer.
• Repurpose long-form content into social posts, videos, and email snippets.
• Collaborate with the Graphic Designer from concept to delivery so copy and visuals align.
• Build creative briefs defining audience, message, format, and deadlines.
• Proofread all designed pieces for accuracy, tone, and brand consistency.
• Plan and produce simple video and multimedia content, including captions and scripts.
• Maintain the shared content calendar and track projects in the PM system.
• Interview firm professionals to gather insights and source stories.
• Support Marketing Growth Managers with content requests and predictable turnaround times.
• Prepare content for conferences, firm-hosted events, and webinars.
• Apply brand standards and publish content across CMS and social channels.
• Review engagement metrics and adjust topics and formats.

Skills

Content marketing

Copywriting

Communications

Editing

Collaborate with designers

Project management

Attention to detail

Education

Bachelor's degree in marketing, communications, journalism, English, or a related field

Tools

HubSpot

Adobe Creative Cloud

Canva

CMS/SharePoint

Asana

LinkedIn

Job description

Adams Brown, LLC is seeking a Marketing Content Specialist to turn the firm’s expertise into clear content across digital, print, and event channels. This role partners daily with the Graphic Designer to plan, write, and produce content that pairs strong copy with strong visuals.

The position focuses on translating complex accounting, tax, and advisory topics into plain, engaging language for business owners and executives, while maintaining the firm’s brand voice.