Marketing Consultant

Wet Willie's; Upland (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Wet Willie's in Upland, CA seeks a Marketing Consultant with leadership and hands-on skills to drive awareness and demand across B2B segments.

You will manage external marketing activities, oversee advertising for three professional markets, coordinate trade shows, develop lead generation programs, and collaborate with Sales to improve conversion and profitability.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business or closely related field.
• 3+ years' experience leading others in professional marketing management role.
• Understanding of the marketing mix and how to drive profitability.
• Knowledge of consultative sales cycle is helpful.
• Proven ability to achieve positive, measurable results in marketing activities.
• Creative thinking for positioning a new brand in the NA market.
• Project driving mindset with a winning attitude.
• Excellent written and verbal communication, presentation, and negotiation abilities.

Responsibilities

• Manage external marketing activities for all B2B lines of business.
• Oversee advertising activities for three professional markets.
• Coordinate trade show activities.
• Develop and execute programs for lead generation and market awareness.
• Make professional presentations to trade groups, educational entities, and other constituents.
• Develop and support Public Relations strategies.
• Negotiate partnerships and marketing supplier arrangements.
• Collaborate with Sales Management & Sales Teams.
• Manage, train, and supervise staff of Marketing specialists.

Skills

Leadership experience

Marketing strategy

Communication

Presentation & negotiation

Analytical thinking

Education

Bachelor’s degree in Marketing or related field

Tools

Microsoft Office

Adobe Creative Suite

Job description

Job 135416 - Marketing Consultant
Upland, CA

To succeed in this role, you must be a highly skilled communicator, be able to quickly understand internal customer needs, and help drive organizational success. This is a leadership and a hands-on position. It is a position focused on the management & deployment of various resources with the focus on creating awareness and need within our segments.

Key responsibilities include:

• Manage external marketing activities for all B2B lines of business
• Oversee advertising activities for three professional markets
• Coordinate trade show activities
• Develop and execute programs for improved lead generation and market awareness
• Make professional presentations to trade groups, educational entities, and other constituents
• Develop and support company Public Relations strategies
• Negotiate advantageous partnerships and marketing supplier arrangements
• Interact with the sales force to understand and enhance the rate of closure on lead generation activities
• Analyze marketing expenditure returns
• Collect customer feedback to inform product development
• Collaboration with Sales Management & Sales Teams
• Manage, train, and supervise staff of Marketing specialists

Requirements

• Bachelor’s degree in Marketing, Advertising, Business or closely related field
• Minimum or 3 years' experience leading others in professional marketing management role
• An understanding of the marketing mix and how to harness its components to drive improved profitability
• An understanding of the consultative sales cycle is helpful
• Proven ability to achieve positive, measurable results in marketing mix activities
• An ability to think creatively in positioning a new brand in the North American market
• A sense of driving projects to closure, and a positive, winning attitude
• Excellent written and verbal communication, presentation, and negotiation abilities
• Familiarity with Microsoft Office and Adobe Creative Suite