Marketing Communications V

Spectraforce Technologies

Houston (TX)

Hybrid

USD 90,000 - 130,000

Full time

14 days+

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Job summary

Spectraforce Technologies in Houston, TX is seeking a Marketing Communications Lead to drive strategy, execution, and ROI across all channels while aligning with Sales, Merchandising and Store Operations. This role oversees the full marketing ecosystem, translating business objectives into scalable programs.

Responsibilities span campaign planning, content leadership, CRM and analytics, paid media, social, in-store marketing, and promotions. Travel requirement and CST hours apply.

Qualifications

Experience leading multi-channel marketing initiatives that drive revenue growth.
Ability to translate business objectives into measurable campaigns and programs.
Strong collaboration with Sales, Merchandising, and Store Operations.

Responsibilities

Define and lead annual/quarterly marketing strategies aligned with revenue and growth.
Own end-to-end campaign lifecycle across digital, CRM, and in-store channels.
Lead content, promotions, pricing activation, and cross-functional alignment.

Skills

Marketing strategy

Campaign management

CRM

Data analysis

Cross-functional leadership

Budget management

Education

Bachelor's degree in Marketing

Tools

Salesforce

Google Analytics

Adobe Marketing Cloud

Job description

Job Title: Marketing Communications V / Lead Marketing (Client To Go)

Location: Houston, TX 77077 (Hybrid) (Travel: Candidate will be required to travel to Houston 2nd week of work and then again when requested)

Duration: 6 Months

Remote - Candidates MUST work CST hours Monday to Friday 8:00 am to 5:00 pm

Interviews: TEMAS - there will be 2 rounds of interviews

Job Summary

The Client To Go Marketing Lead drives the strategy, execution, and performance of all marketing efforts to drive customer acquisition, engagement and retention. This role oversees the full marketing ecosystem, including campaign strategy, channel execution, analytics, and cross-functional alignment with Sales, Merchandising, and Store Operations. The position plays a critical role in translating business objectives into measurable marketing programs while building the infrastructure, processes, and insights needed to scale the business effectively.

Key Responsibilities

1. Marketing Strategy

Define and lead annual and quarterly marketing strategies aligned with revenue, margin, and customer growth goals.

Translate business priorities into:

Integrated campaign strategies
Customer acquisition and retention plans
Promotional and pricing strategies in partnership with Merchandising
Drive a structured test-and-learn roadmap to evaluate and scale growth initiatives, including pilots, promotions, and in-store activations

Partner with leadership to identify opportunities for:

Market expansion
Customer segmentation and targeting
Store-level growth strategies

2. Integrated Campaign & Content Leadership

Own the end-to-end campaign lifecycle, including planning, execution, and performance analysis.

Lead development of:

Annual campaign calendar
Monthly promotional plans aligned to merchandising priorities
Ensure consistency of messaging and brand across all marketing channels
Partner with Creative teams to develop campaign themes and assets
Align campaigns with merchandising priorities, pricing strategies, and promotional cadence

3. Channel Strategy & Optimization

Oversee strategy, execution, and performance across all marketing channels:

3.1 Digital & CRM

Lead email marketing strategy, segmentation, and lifecycle programs
Define CRM roadmap and oversee customer data strategy and activation

3.2 Paid Media

Manage digital advertising strategy, budget allocation, and ongoing optimization
Ensure alignment between creative, messaging, and campaign objectives

3.3 Social Media

Oversee content strategy, publishing cadence, and engagement
Manage agency and vendor relationships
Ensure alignment with broader campaign strategy

3.4 In-Store & Local Marketing

Oversee flyers, signage, and in-store communications
Support Market Development Leads (MDLs) with localized marketing efforts
Drive initiatives to increase store traffic and conversion

3.5 Promotions & Pricing Activation

Oversee development and execution of promotional strategies, including offers and discounts
Partner with Revenue Management to align on margin and budget considerations
Ensure effective execution of promotional workflows

4. Sales & Store Alignment

Serve as a key connector between Marketing, Sales, and Store Operations.

Ensure marketing programs are:

Clearly communicated
Operationally executable
Measurable at the store level

Enable Sales teams with:

Campaign insights
Customer targeting strategies
Lead generation tools and support
Support Sales team with relevant materials, insights, and data
Align marketing efforts with store-level KPIs such as traffic, conversion, and sales

5. Marketing Performance, Analytics & ROI Ownership

Build and own a comprehensive marketing measurement framework to assess channel and campaign effectiveness.

Define and track key performance indicators (KPIs), including:

Customer acquisition cost (CAC)
Customer lifetime value (LTV)
Incremental revenue and margin
Campaign-level return on investment (ROI)

Partner with Analytics and Revenue Management to:

Develop attribution models and measurement methodologies
Quantify the impact of marketing and sales initiatives
Translate insights into clear, actionable recommendations for leadership and Sales
Ensure marketing performance is tied directly to business outcomes

6. Customer Insights & Voice of Customer

Lead customer research initiatives, including interviews, surveys, and behavioral analysis
Develop a deep understanding of customer needs, purchase drivers, and barriers to conversion
Apply insights to improve campaign strategy, messaging, and overall customer experience

7. Operational Excellence & Process Development

Establish scalable marketing operating processes, including planning cadences and cross-functional alignment rhythms.

Build and document processes for:

Campaign planning and execution
Content development
Promotion creation
CRM implementation and marketing support
Manage agency and vendor relationships
Ensure centralization of assets, documentation, and workflows

8. Innovation, Testing & Optimization

Lead development and execution of growth experiments, including:

Referral programs
Pricing and promotional pilots
In-store and experiential initiatives

Establish frameworks to:

Measure performance
Scale successful programs
Discontinue underperforming efforts

Key Outcomes / Success Metrics

Improved visibility and accountability of marketing ROI
Growth in customer acquisition and retention
Increased efficiency across marketing spend and channels
Strong alignment between Marketing, Sales, and Store Operations
Development of scalable marketing infrastructure (CRM, analytics, reporting)
Measurable contribution to revenue, traffic, and engagement

Required Skills & Experience

10+ years of marketing experience, including ownership of multi-channel strategies
Demonstrated ability to drive measurable business results

Experience in

Marketing analytics and performance measurement
CRM and lifecycle marketing
Performance marketing channels
Strong cross-functional leadership and stakeholder management experience
Ability to build structure, processes, and measurement frameworks
Strategic thinker with a strong execution mindset

Leadership & Mindset

Strong business orientation with a focus on revenue and performance
Data-driven decision maker
Comfortable operating across both strategy and execution
Effective collaborator across diverse teams
Builder mindset with the ability to create clarity and structure in evolving environments
Role Impact

This role strengthens marketing as a performance-driven function by