Marketing Operations Manager (Remote)

First American; California City (CA); Remote; USD 120,000 - 150,000; Full time

Job summary

First American is seeking a Marketing Operations Manager to drive data integrity, governance, and scalable analytics across marketing platforms. You will own tracking, attribution, and reporting, collaborating with IT, Analytics, and business units to ensure an accurate, single view of performance.

You will lead a team, develop processes, and build dashboards that inform daily operations and executive decisions, enabling growth across campaigns and initiatives.

Qualifications

• Bachelor's degree required or equivalent experience in marketing/communications.
• 7+ years in marketing operations, performance marketing, or data-driven marketing roles.
• Proven track record building dashboards and governance processes.
• Strong attention to data quality and operational rigor.

Responsibilities

• Manage and coach direct report(s), ensuring clarity of goals and growth.
• Build scalable processes and governance for data quality and reporting.
• Unify marketing data across systems into a trusted view for decision-making.
• Own campaign tracking architecture, UTM governance, and attribution setup.
• Create dashboards for spend, performance, ROI, and pipeline contribution.
• Partner with IT, Analytics, and divisions to ensure data accuracy and accessibility.

Skills

Data-driven decisions

Dashboard building

Governance & QA

Cross-functional leadership

Collaboration

Education

Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or related field

Tools

GA4 / Looker Studio

Salesforce / HubSpot

Tag management / UTM governance

Job description

Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for eleven consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit

What We Do

As part of our Performance Marketing Center of Excellence (CoE), the Marketing Operations Manager ensures the integrity of our marketing data, systems, and performance measurement. You will own the operational foundation that makes every marketing dollar accountable—driving consistency in tracking, reporting, and governance while enabling the team to scale. A key part of this role is unifying data across disparate systems into a trusted, single view of marketing performance, ensuring accuracy and availability for decision-making As a people leader, you will coach and develop talent while building scalable processes to support future team growth. By pairing strong leadership with operational rigor, you’ll help position the CoE as a trusted growth engine for the business.

What You'll Do:

Leadership & Team Development

• Manage and coach direct report(s), ensuring clarity of goals, accountability, and professional growth.
• Build scalable processes and foster a culture of accountability and continuous improvement.

Data Management & Availability

• Unify marketing data across disparate systems (CRM, MAP, paid media, analytics platforms) into a single, trusted view.
• Partner with IT, Analytics, and divisional teams to ensure integrations and data pipelines are accurate, consistent, and accessible.
• Establish data governance practices to improve availability, accuracy, and usability for reporting and analysis.

Tracking & Attribution

• Own campaign tracking architecture, UTM governance, and attribution setup.
• QA lead routing and conversion tracking to ensure accuracy and integrity.
• Maintain alignment across platforms to eliminate duplicate or misattributed data.

Reporting & Dashboards

• Build dashboards for spend, performance, ROI, and pipeline contribution.
• Ensure timely and accurate reporting for daily operational use and executive insights.
• Collaborate with Analytics to deliver clear, actionable performance readouts.

Testing & Incrementality

• Lead experiment design and incrementality measurement across campaigns.
• Ensure tests are properly instrumented and results are trustworthy.
• Share learnings broadly to refine investment and optimization decisions.

Process & Governance

• Establish and enforce data quality standards across all performance marketing activities.
• Create governance frameworks for routing, QA, and reporting accuracy.
• Continuously optimize processes to improve efficiency and scalability.

Tools & Technology

Fluency with marketing operations and analytics tools, including:

• Analytics & Attribution: Google Analytics (GA4), Looker Studio, attribution platforms.
• CRM & MAP Systems: Salesforce, Salesforce Marketing Cloud, HubSpot, or equivalent.
• Tracking & QA: Tag management systems, UTM governance tools.
• Collaboration & Workflow: Project management and campaign orchestration platforms.

What You'll Bring:

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field
• 7+ years in marketing operations, performance marketing, or related data-driven marketing roles.
• Experience managing and developing operational or technical talent.
• Proven expertise in tracking, attribution, and campaign QA.
• Hands-on experience building dashboards, reporting frameworks, and governance processes.
• Strong attention to detail, with a reputation for data accuracy and operational rigor.
• Collaborative leader who can partner across marketing, analytics, and technology teams.

Mindset

• Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing.
• Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
• Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.
• Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Holds accountability in the highest regard and instills others to follow suit. Translates results into digestible information and avoids buzzwordy jargon.