Marketing & Communications Strategist

Alexandria Industries; Alexandria (MN); On-site; USD 31,684 - 52,348; Full time

Benefits offered by this job

Health Insurance

Vision Insurance

401(k) Retirement Savings Plan

Paid Holidays

Paid Time Off (PTO)

Tuition Reimbursement

Employee Assistance Program (EAP)

Job summary

Alexandria Industries (A.I.) seeks a Marketing Leader responsible for driving strategic marketing initiatives, brand presence, and cross-functional collaboration. The role emphasizes safety, leadership, and a data-driven approach to growth across markets.

The position involves developing campaigns, coordinating events, and producing collateral while aligning with company goals and budget constraints. A strong background in manufacturing marketing and team leadership is essential.

Qualifications

• Bachelor's degree required in Marketing, Economics, Communications, Public or Media Relations.
• 6+ years of progressive marketing related experience.
• Experience working for a manufacturing company preferred.
• 3+ years of leadership preferred.

Responsibilities

• Promote a safe work environment and culture by following safety programs.
• Lead and model company values, vision and strategies.
• Develop and execute marketing strategies for Alexandria Industries (A.I.).
• Plan department goals, objectives and systems.
• Manage department budget with Director of Business Development.
• Support senior leadership and cross-functional teams on economic insights and campaigns.
• Oversee internal/external communications and project workflows.
• Develop opportunities for corporate reputation and social responsibility initiatives.
• Create company literature and multimedia content (press, white papers, articles).
• Coordinate trade shows and gather industry insights for campaigns.
• Develop customer retention strategies and monitor customer satisfaction.

Skills

Microsoft Suite

Adobe Creative Suite

Public relations

Leadership

Communication

Time management

Education

Bachelor's degree in Marketing, Economics, Communications, Public or Media Relations

Tools

Dreamweaver

Illustrator

InDesign

Photoshop

Fireworks

Flash

Acrobat Pro

Job description

• Pay or shift range: $23 USD to $37.99 USD
  
  The anticipated pay range for this position is budgeted. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location.
• Travel Required : No

Description

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following description of work to be performed by this individual is not intended to be all-inclusive. Rather, it focuses on the major tasks that must be accomplished.

• Ensure that safety is always the number one priority at Alexandria Industries; promote and support a safe work environment and safety oriented culture by following all safety programs and guidelines
• Exhibit active leadership in order to model and support the company’s values, vision and strategies
• Develop and execute various marketing strategies throughout Alexandria Industries (A.I.)
• Plan and organize all activities in the department; develop department goals, objectives and systems
• Work with the Director of Business Development to manage the department’s expense budget and ensure expenses are within the budget
• Provide support to Senior Leadership, Director of Business development and commercial team and department team members:
  • Economic issues related to our business focus
  • Advise businesses, governments and individuals on problems/outlooks related to economic topics
  • Present research tables, trends, graphs, forecasts on markets and the economy
  • Evaluate various economic policies and regulations that impact our business opportunities
• Manage all internal and external communications efforts (social media, digital signage)
• Facilitate the workflow of projects, moving multiple pieces seamlessly from start to completion
• Seek, assist and support the development of opportunities to build a positive corporate reputation; corporate stewardship, community involvement efforts, social responsibility initiatives, etc.
• Develop innovative and effective customer retention strategies
• Develop innovative marketing campaign ideas and support them from implementation to completion
• Develop creative and engaging presentations
• Develop marketing collateral, materials, equipment, clothing,
• Create and/or coordinate the production of multimedia pieces and use where valuable (videos, photography, etc.)
• Analyze, manage, and recommend website needs, including edits, hosting, domain management, SEM and development needs
• Lead the planning and execution of the customer leadership events when/if held
• Collect and analyze data to evaluate existing and potential markets
• Identify and monitor competitors
• Research market conditions and changes in the industry that may effect sales
• Coordinate/Attend trade show events to help pitch Alexandria Industries to key prospects, as well as gather industry insights to support future campaign initiatives
• Review and analyze department data and trends to make continuous improvement recommendations
• Prepare and share marketing information with board of directors and executives as requested
• Develop and produce company literature; collateral, press releases, letters, prospect and customer correspondence, customer success stories, bylines, white papers, articles, fact sheets, backgrounds, executive biographies, etc
• Create communication pieces as needed (customer/employee newsletters, postings, )
• Update the brand guidelines when needed
• Guide and support customer satisfaction surveys through analysis and strategy
• Participate in the interviewing and selection process for department openings as needed
• Identify and implement methods for reducing costs and expenses in the department
• Respond to emergency situations during and after standard hours to resolve issues that may arise
• Develop and implement department goals and key measures that align with the mission, vision and values of the organization
• Review and submit employee time sheets bi-weekly and PTO requests as needed

MINIMUM QUALIFICATIONS

• Education & Experience:
• Bachelors degree in Marketing, Communications, Public or Media Relations
• 4+ years of progressive marketing related experience
• Experience working for a manufacturing company preferred

Other required Knowledge, Skills, and Abilities:

• Strong formatting and editing skills (Canva and Adobe Creative Suite: Illustrator, Photoshop, Premiere Pro, InDesign, Acrobat Pro)
• Exceptional public relations skills
• Self-directed, able to take initiative and exercise independent judgment
• Ability to create, foster and grow business relationships with leadership and team members
• Must be a highly organized and self-motivated individual able to handle multiple tasks and meet deadlines in a fast-paced environment
• Willingness and ability to develop a working knowledge of Alexandria Industries’ business and facilities in support of the Company goals and initiatives
• Ability to support business units with numerous high priorities in multiple locations
• Excellent oral and written communication skills
• Strong attention to detail
• Credible, with excellent business acumen and high level analysis skills
• Strong team focus with the ability to work effectively in a professional and team environment
• Ability to provide strong servant leadership to support team members
• Ability to take part in continuous education and training
• Ability to interact at a high level with all levels of the organization
• Ability to maintain professionalism and composure in every situation
• Ability to travel to marketing related events as needed

BENEFITS

• A.I. Family Health & Wellness Clinic - Free to all employees
• Group Health Insurance
• Vision Insurance
• 401(k) Retirement Savings Plan
• 401(k) Company Match
• Flexible Spending Account (FSA)
• Basic Life Insurance
• Short Term & Long Term Disability Insurance
• Voluntary Accident, Hospital & Critical Illness Insurance
• Paid Holidays
• Paid Time Off (PTO)
• Paid Volunteer Hours (8hrs. per year)
• Company Provided Work Uniforms
• Tuition Reimbursement
• Employee Assistance Program (EAP)

The anticipated pay range for this position is $23.00 - $37.99 per hour. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location.

Travel Required

No .

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.