Marketing & Communications Specialist I

Kentucky Community and Technical College System; Paducah (KY); On-site; USD 34,000 - 42,000; Full time

Benefits offered by this job

Health care coverage

Tuition reimbursement/waiver

403(b) retirement plan

Vacation/Sick Time

Work-Life Balance

Paid Holidays

Closing Pay

Employee Assistance Program

Job summary

West Kentucky Community & Technical College seeks a Marketing and Communications Specialist I to be the backbone of the Marketing and Communications Office. This role ensures marketing processes—from request intake to project completion—are efficient, accurate, and accountable.

Reporting to the Director of Marketing & Communications, you will coordinate cross-department communication, manage workflows in Monday.com, handle purchasing and budget tracking, and support campus events and campaigns.

Qualifications

• Bachelor's degree or equivalent years of experience required.
• Demonstrated project management and workflow coordination experience.
• Strong administrative and organizational skills with exceptional attention to detail.
• Ability to manage multiple concurrent projects with accuracy and composure under deadlines.
• Proficiency in Microsoft Office Suite.
• Excellent written and verbal communication skills; editing or proofing experience preferred.

Responsibilities

• Manage marketing requests system and prioritize hundreds of annual requests.
• Track tasks in Monday.com to meet timelines and quality standards.
• Develop workflow processes to improve efficiency and accountability.
• Monitor project progress and report to leadership.
• Coordinate department operations including inventory, vendor quotes, and invoices.
• Maintain financial records and assist with annual budget prep.
• Liaise with Purchasing and vendors to ensure smooth processing.
• Coordinate internal communications like WKCTC Digest.
• Assist with copy review, scheduling, and proofreading of materials.
• Maintain digital asset systems for brand consistency.
• Provide logistical support for campus events and campaigns.
• Capture event photos and create social media content.
• Support major campaigns by aligning timelines and deliverables.
• Generate data and analytics reports for campaign metrics and timelines.

Skills

Project management

Workflow coordination

Administrative skills

Communication

Microsoft Office

Budget tracking

Education

Bachelor's degree or equivalent years of experience required

Tools

Monday.com

Asana

Trello

Adobe Creative Cloud

Google Analytics

Canva

Job description

Title: Marketing & Communications Specialist I

Salary Range: $37,944 annually

Contract Term Length:12 Months

Standard Hours:37.5

Work Location:On-Site

FLSA Status:Non-Exempt

College: West Kentucky Community & Technical College

Campus Location: West Kentucky Community & Technical College

Department: Marketing

Total Rewards

West Kentucky Community & Technical College offers a competitive benefits package and an attractive work environment that supports excellence, innovation, and creativity including:

• Exceptional health care, vision, dental coverage for you and your family
• Tuition reimbursement/waiver for you, your spouse, and dependents
• 403(b) retirement plan: a 5% employee contribution receives a 10% employer match
• Vacation/Sick Time
• Work-Life Balance
• 9.5 Paid Holidays
• 2 Weeks Institutional Closing Pay (Last 2 weeks of December) for qualifying positions
• Employee Assistance Program

Job Summary

The Marketing and Communications Specialist I serves as the operational and project management backbone of the WKCTC Marketing and Communications Office. This position ensures that all marketing processes—from request intake to project completion—are executed with efficiency, accountability, and accuracy. Reporting to the Director of Marketing & Communications, the Specialist coordinates cross-departmental communication, oversees project workflows through Monday.com, manages purchasing and budget tracking, and supports a variety of high-visibility campus events and campaigns. The role requires a balance of administrative precision, organizational leadership, and creative initiative to keep the office and its hundreds of annual projects running seamlessly.

Job Duties

Project Management and Workflow Oversight

• Serve as primary manager of the college’s marketing request system, processing and prioritizing hundreds of annual requests.
• Assign and track tasks for marketing team members through Monday.com, ensuring timelines, deliverables, and quality standards are met.
• Develop and refine workflow processes to improve efficiency, communication, and accountability across departments.
• Monitor project progress, provide regular updates to leadership, and proactively identify potential delays or resource conflicts.

Administrative and Budget Coordination

• Manage department operations, including supply inventory, vendor quotes, purchase requisitions, and invoice processing.
• Maintain accurate financial records, reconcile expenditures, and assist with annual budget preparation.
• Serve as liaison with Purchasing, Business Services, and vendor partners to ensure smooth and timely processing of marketing expenses.

Communications and Content Support

• Coordinate recurring internal communications such as the WKCTC Digest, employee announcements, and other campus updates.
• Assist with copy review, scheduling, proofing, and light editing of digital and print materials.
• Maintain organized digital asset systems (photo/video libraries, design files, templates) to ensure accessibility and brand consistency.

Event and Campaign Support

• Provide logistical and creative support for campus events, including setup, vendor coordination, signage, and on-site coverage.
• Capture event photography and create social media content.
• Support major college campaigns and special initiatives by aligning timelines, deliverables, and promotional strategies.

Data and Analytics

• Support reporting and analysis for campaign metrics, social engagement, and project completion timelines.
• Maintain records that contribute to departmental assessment and continuous improvement efforts.

Minimum Qualifications

• Bachelor's degree or equivalent years of experience required
• Demonstrated project management and workflow coordination experience.
• Strong administrative and organizational skills with exceptional attention to detail.
• Ability to manage multiple concurrent projects with accuracy and composure under deadlines.
• Proficiency in Microsoft Office Suite.
• Excellent written and verbal communication skills; editing or proofing experience preferred.

Preferred Qualifications

• Experience with project management software (e.g., Monday.com, Asana, Trello) preferred.
• Familiarity with Adobe Creative Cloud, Google Analytics, or Canva is a plus.

Additional Skills Requested

• Operates under general direction with substantial independence and responsibility for managing complex processes and multiple concurrent deadlines.
• Demonstrates initiative, anticipate needs, and propose process improvements that advance departmental goals.
• Serves as the central coordination point for marketing operations, requiring high levels of professionalism, discretion, and collaboration.
• Dependability, proactive communication, and a commitment to accuracy and service excellence are essential to success in this role.

Employee Rights - Employee Polygraph Protection Act

Equal Opportunity Employer - The Kentucky Community and Technical College System is an equal educational and employment opportunity institution.