Marketing and Communications Specialist

Pennsylvania State University; Hershey (PA); On-site; USD 54,000 - 78,000; Full time

Benefits offered by this job

75% tuition discount

Comprehensive benefits

Job summary

Penn State College of Medicine in Hershey, PA, is seeking a Marketing and Communications Specialist to develop and execute marketing initiatives that advance campus goals. The role covers digital marketing, content creation, media engagement, and event promotion across multiple platforms.

You will translate complex topics into accessible content, manage campaigns, monitor analytics, and ensure branding and accessibility standards are met.

Qualifications

• Bachelor's degree required.
• 3+ years of relevant marketing/communications experience.
• No certifications required.

Responsibilities

• Contribute to planning and execution of integrated marketing and communications strategies aligned with goals and plans.
• Collaborate with internal stakeholders to identify communication needs and key messaging.
• Assist in developing campaign timelines, deliverables and performance metrics.
• Translate complex subjects into accessible content for multiple platforms and audiences.
• Produce content including fact sheets, brochures, articles, newsletters, and website copy.
• Maintain adherence to brand, editorial, and accessibility guidelines.
• Draft executive communications such as remarks and promotional messaging.
• Edit and proofread publications to ensure accuracy and clarity.

Skills

Digital marketing

Content development

Media engagement

Event promotion

Analytics

Accessibility standards

Education

Bachelor's Degree

Job description

Approval of remote and hybrid work is not guaranteed regardless of work location.For additional information on remote work at Penn State, see Notice to Out of State Applicants.

POSITION SPECIFICS

The Marketing and Communications Specialist supports the development and execution of marketing and communications initiatives that advance the goals, programs, and services of the campus, academic, or administrative unit; employs a variety of marketing, communications, and public relations strategies, including digital marketing, content development, media engagement, and event promotion to reach internal and external audiences; researches and translates complex subject matter into accessible and engaging content across multiple platforms; coordinates the production of marketing collateral, supports campaign execution, monitors performance analytics, and ensures that communications align with organizational branding, accessibility standards, and strategic priorities.

• Contribute to the planning and execution of integrated marketing and communications strategies aligned with organizational goals and approved marketing plans
• Collaborate with internal stakeholders to identify communication needs, target audiences, and key messaging
• Assist in developing campaign timelines, deliverables, and performance metrics
• Research and translate complex subject matter into clear, engaging content for multiple platforms and audiences
• Produce and contribute to content including fact sheets, brochures, articles, newsletters, website copy, feature stories, digital signage, and other internal or external communications;
• Maintain adherence to organizational brand, editorial, and style guidelines
• Draft executive communications such as speaker remarks, announcements, and promotional messaging
• Edit and proofread publications including websites, advertisements, articles, brochures, and feature stories to ensure accuracy, clarity, and adherence to editorial standards
• Execute and coordinate the production of marketing and promotional materials across print, digital, social media, and emerging platforms
• Prepare creative briefs to guide concept development and creative expression
• Monitor the progress of tactical campaign implementation and communicate project status to management and partners
• Support website and digital content management, ensuring information is accurate, timely, and aligned with organizational branding
• Monitor news and media coverage relevant to programs or initiatives
• Track and analyze performance metrics for websites, email campaigns, social media, and digital marketing efforts
• Provide insights and recommendations based on analytics to improve campaign performance and audience engagement
• Develop event marketing materials and coordinate promotion across multiple channels
• Coordinate with external agencies, designers, printers, and other vendor partners to support campaign development and production
• Ensure deliverables meet project specifications, deadlines, and brand guidelines
• Ensure all communications comply with accessibility standards (such as WCAG/ADA), contractual obligations, confidentiality requirements, and privacy policies
• Coordinate with other Penn State entities (including Penn State Health marketing and communications), under the direction of the Director, to support strategic alignment.

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS

Bachelor's Degree3+ years of relevant experience; or an equivalent combination of education and experience acceptedRequired Certifications:None

This position is on-site at the Penn State College of Medicine campus in Hershey, Pennsylvania. This is not a remote position.

BACKGROUND CHECKS/CLEARANCES

Employment with the University will require successful completion of background check(s) in accordance with University policies.

Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS

The salary range for this position, including all possible grades, is $54,060.00 - $78,444.00.

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.

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