Strategic Marketing & Communications Specialist

Penn State University; Hershey (PA); Hybrid; USD 54,000 - 78,000; Full time

Benefits offered by this job

75% tuition discount

Job summary

Penn State College of Medicine in Hershey, PA, seeks a Marketing and Communications Specialist to plan and execute integrated marketing strategies, create engaging content, and support communications across multiple channels. You will work with internal stakeholders to tailor messages, ensure accessibility, and drive audience engagement.

The role requires a Bachelor's degree and 3+ years of experience in marketing/communications, with on-site work at the Hershey campus.

Qualifications

• Bachelor's degree required.
• 3+ years of relevant marketing/communications experience.
• Ability to develop content across multiple platforms.
• Strong written and editing skills; adherence to brand guidelines.

Responsibilities

• Develop and execute integrated marketing and communications strategies aligned with organizational goals.
• Collaborate with internal stakeholders to identify audiences and messaging.
• Produce content including fact sheets, brochures, articles, newsletters, website copy, feature stories and digital signage.
• Monitor performance metrics for websites, email campaigns, social media, and other digital efforts; provide insights to improve campaigns.
• Coordinate with external agencies, designers, printers, and other vendor partners to support campaign development and production.
• Ensure deliverables meet brand guidelines and accessibility standards (WCAG/ADA).

Skills

Marketing strategy

Content development

Public relations

Digital marketing

Analytics

Content writing

Education

Bachelor's degree

Job description

Penn State College of Medicine in Hershey, PA, seeks a Marketing and Communications Specialist to plan and execute integrated marketing strategies, create engaging content, and support communications across multiple channels. You will work with internal stakeholders to tailor messages, ensure accessibility, and drive audience engagement.

The role requires a Bachelor's degree and 3+ years of experience in marketing/communications, with on-site work at the Hershey campus.