Marketing & Communications Specialist

CMU Health; Saginaw (MI); On-site; USD 42,000 - 66,000; Full time

Job summary

CMU Health is seeking a Marketing & Communications Specialist to help bring our people, programs, and services to life across social media, digital, print, and community channels.

Join a collaborative team to execute marketing priorities—from creating compelling content and designing materials to updating the website, photographing events, and supporting health initiatives across our service areas.

Qualifications

• Associate degree in marketing, communications, public relations, digital media, business, or related field required; bachelor's preferred.
• Two years of relevant marketing, communications or digital media experience preferred.
• Experience creating content for social media and digital platforms.
• Strong writing, editing, proofreading and verbal communication skills.
• Familiarity with design tools such as Adobe Creative Suite.
• Experience with social media management, analytics, website content management, email marketing or digital communications.

Responsibilities

• Create, schedule, publish, and monitor social and digital content; analyze performance and grow engagement.
• Create and update flyers, rack cards, posters, brochures, provider communications, newsletters, email campaigns, and other materials.
• Maintain and update provider, clinic, service, location, and organizational information on the website.
• Capture headshots and visual content for physician, staff, and events.
• Assist with community events, health fairs, vendor and partner coordination, and special projects.

Skills

Social media

Content creation

Copywriting

Communication

Project management

Education

Associate degree in marketing or related field

Bachelor's degree preferred

Tools

Adobe Creative Suite

MS Word

PowerPoint

Excel

Job description

Marketing & Communications Specialist (Full Time)

Are you a creative communicator who enjoys turning ideas into engaging content? Do you have an eye for design, a strong social media instinct, and the ability to manage multiple projects from concept through completion?

CMU Health is seeking a Marketing & Communications Specialist to help bring our people, programs, and services to life across social media, digital, print, and community channels.

Working collaboratively with our Marketing Consultant and internal leaders, this position will play a hands‑on role in executing CMU Health's marketing and communications priorities. This is an excellent opportunity for someone who enjoys both the creative and operational sides of marketing from creating social content and designing materials to updating our website, photographing physicians and events, and supporting community initiatives.

What You'll Do

Your work will primarily focus on:

• 50% Social Media & Content Creation: Create, schedule, publish, and monitor engaging social and digital content; interact with audiences and use analytics to evaluate performance and identify opportunities to grow engagement.
• 30% Marketing & Communication Materials: Create and update flyers, rack cards, posters, brochures, provider communications, newsletters, press releases, email campaigns, and other print and digital materials.
• 10% Website Content: Maintain and update provider, clinic, service, location, and organizational information to help keep our digital presence accurate and current.
• 5% Photography & Visual Content: Capture physician and employee headshots, events, community activities, and other visual content that tells the CMU Health story.
• 5% Marketing Support: Assist with community events, health fairs, vendor and community partner coordination, special projects, and other marketing initiatives.

You’ll also collaborate with physicians, leaders, departments, vendors, and community partners to gather information, coordinate projects, and ensure marketing initiatives are completed accurately and on time.

What We're Looking For

We're looking for someone who is creative, organized, proactive, and comfortable taking ownership of day-to-day marketing projects while collaborating with others on strategy and direction.

Qualifications include:

• Associate degree in marketing, communications, public relations, digital media, business, or a related field required; bachelor's degree preferred. Equivalent relevant marketing and communications experience may be considered.
• Two (2) years of relevant marketing, communications, social media, digital media, or related professional experience preferred.
• Demonstrated experience creating content for social media and digital platforms.
• Strong writing, editing, proofreading, and verbal communication skills.
• Familiarity with design tools such Adobe Creative Suite.
• Proficiency with Microsoft Word, Excel, and PowerPoint.Experience with social media management, analytics, website content management, email marketing, or digital communications preferred.
• Photography and/or digital camera experience is a plus.
• Healthcare experience is helpful but not required.

You’ll Be Successful Here If You...

Enjoy creating content but are equally comfortable managing deadlines, coordinating details, and moving several projects forward at once. You can take strategic or creative direction and turn it into polished, effective communications while bringing your own ideas and creativity to the work.

This role is ideal for someone who wants to build and create not simply maintain and who enjoys seeing their work make an impact across an organization and within the community.

Schedule: Full-time | Exempt

Department: Marketing

The position may include occasional local travel and evening, or weekend work associated with community events and organizational activities.

CMU is an AA/EO institution, providing equal opportunity to all persons, including minorities, females, veterans, and individuals with disabilities.