Marketing Communications Specialist

PRSA Phoenix; Phoenix (AZ); On-site; USD 55,000 - 85,000; Full time

Job summary

Brooks Rehabilitation is expanding its reach in Arizona and seeks a Communications Specialist to tell our story across channels. Based in Arizona, you will collaborate with local leaders, patients and communities to raise awareness and support growth.

You will develop compelling content, manage storytelling from interviews to publication, assist with PR and media relations, and help optimize our online presence while upholding Brooks’ brand standards.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 3-5 years of marketing, communications or related experience.
• Strong writing and storytelling with ability to craft content for multiple audiences.

Responsibilities

• Develop content for social media, websites, digital signage and other channels.
• Lead storytelling from discovery to publish, including interviews and coordinating visuals.
• Support public relations and media relations as on-site contact for Arizona market.
• Prepare internal communications for Arizona and system-wide updates.
• Assist with SEO, website optimization, CRM and brand reputation management.
• Ensure brand standards and visual identity are consistently applied across materials.
• Support conferences, events and activations to raise Brooks presence in Arizona.

Skills

Strong writing

Storytelling

Digital marketing

SEO

Google Analytics

WordPress

CRM

Content creation

Media coordination

Education

Bachelor’s degree

Tools

Canva

Adobe Creative Cloud

Microsoft Office

WordPress

Google Analytics

Job description

Brooks Rehabilitation is bringing its nationally recognized expertise to Arizona, and we’re looking for a creative, curious and highly motivated Communications Specialist to help tell that story.

This is a highly visible, hands-on role for a proactive storyteller, writer, content creator and creative thinker who will be based in Arizona but support marketing and communications at our headquarters in Jacksonville, Florida, and throughout our entire system of care.

As the local marketing and communications go-to person for the new Arizona hospital, you’ll partner with hospital leadership, employees, patients and community members to help build awareness, support growth and find creative ways to showcase what makes Brooks unique to this new market.

Responsibilities

• Develop compelling content to be used on social media, websites, digital signage, internal and external communications and other channels. Help maintain a local content calendar in partnership with the corporate Marketing & Communications team.
• Lead storytelling from start to finish, including identifying stories, conducting interviews, coordinating approvals, writing and coordinating photography and video while ensuring appropriate privacy, sensitivity and professionalism. Assist with writing and coordinating stories outside of the Arizona market in support of the Jacksonville team.
• Support public relations and media relations as the on-site media point of contact, including identifying stories, spokespeople and coordinating interviews and media logistics.
• Prepare or support internal communications for Arizona and the entire system of care to include emails/messaging around policy changes, leadership announcements, project updates, employee interest stories and activities, etc.
• Assist with optimizing our external web platforms, supporting our CRM, driving search engine visibility (SEO), and managing our online brand and reputation across review sites and digital channels.
• Be a local brand champion and steward. Ensure brand standards, messaging and visual identity are consistently and accurately applied across signage, collateral, digital displays, marketing materials, social content, wayfinding, events and other patient and community facing touchpoints. Partner with corporate Marketing & Communications on brand guidance and approvals.
• Support national and local conferences, events and activations that advance marketing goals, strengthen relationships and increase awareness of Brooks in the Arizona market.

Qualifications:

• Bachelor’s degree in marketing, communications, public relations, journalism, business or a related field, or equivalent professional experience.
• 3-5 years of experience in marketing, communications, public relations, digital marketing, content or a related field.
• Strong writing, editing, storytelling and verbal communication skills, with the ability to create compelling content for multiple audiences and channels. AP writing experience preferred.
• Demonstrated experience across digital marketing, social media, content development, analytics and campaign performance, with the ability to turn data into actionable insights.
• Experience coordinating photo and video production and working with creative partners, freelancers, agencies and other vendors.
• Demonstrated ability to manage multiple projects, priorities and deadlines, coordinate cross-functional teams and keep work moving in a fast-paced environment. Experience with Trello or similar project management platforms is preferred.
• Experience with public relations, media relations, patient storytelling, thought leadership or executive communications.
• Familiarity with web content management, SEO, CRM, email marketing, online reputation management and paid digital advertising is preferred.
• Proficiency with tools such as Microsoft Office, Canva, Adobe Creative Cloud and similar platforms. Experience with WordPress and Google Analytics is a plus.
• Healthcare marketing or communications experience is a plus.

Location: 18500 64th Street, Phoenix AZ 85054