Healthcare Marketing & Creative Specialist

OrthoArizona; Phoenix (AZ); On-site; USD 34,000 - 39,000; Full time

Benefits offered by this job

Basic Life Insurance

Employee Assistance Program

Voluntary Short- & Long-Term Disabled

401(k) Plan

Paid Time Off

Job summary

OrthoArizona, a premier orthopedic group in Arizona, seeks a Healthcare Marketing & Creative Specialist to plan, produce, and optimize multimedia content across digital channels. You will educate patients, build brand trust, and drive engagement while ensuring medical accuracy and regulatory compliance.

The role requires weekend/evening events, Arcadia corporate office base, and travel to clinics across the Valley.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field, or equivalent experience.
• 2-3 years of professional digital content creation experience.
• Strong written and verbal communication skills.
• Portfolio of short-form video, writing, or graphic design work.
• Valid Arizona driver’s license and reliable transportation.
• Ability to craft content for healthcare audiences with HIPAA awareness.

Responsibilities

• Write and edit articles, blogs, patient guides, and newsletters.
• Shoot, edit, and publish short-form videos for social platforms.
• Coordinate patient testimonials with proper authorization.
• Maintain a content calendar for consistent publishing.
• Ensure HIPAA compliance and patient privacy in all content.
• Optimize content with medical keywords to boost SEO.
• Analyze performance metrics to improve engagement.
• Stay current on industry trends and platform updates.
• Travel to clinics and events to film and support marketing.
• Create YouTube channels and CME education videos.

Skills

Digital content creation

Video storytelling

Written communication

Verbal communication

Interpersonal skills

Interviewing doctors

Content strategy

Education

Bachelor’s degree in Marketing, Communications, Journalism, or related field

Tools

Adobe Creative Suite

Canva

CapCut

Premiere Pro

WordPress

HubSpot

Webflow

Semrush

Ahrefs

Google Search Console

Job description

Anticipate patient needs, exceed expectations, and create lifelong memories.

An orthopedic practice that is made up of over 70 premier specialists, specializing in sports medicine, joint replacement, arthroscopy, fractures, arthritis, and general orthopedic conditions in adult and pediatric patients. OrthoArizona offers a wide variety of services that include advanced imaging, physical therapy, diagnostic testing, casting, durable medical equipment, and workers’ compensation.

We are looking for employees who want to work for a fast-growing organization with a strong reputation for providing comprehensive, high-quality musculoskeletal care. We need professionals who share our vision and the commitment to see it through.

General Employee Benefits

We are committed to providing the best benefits options to our employees so we can support their health, wellness, and happiness.

Basic Life Insurance

Employee Assistance Program

Voluntary Short- & Long-Term Disability

401(k) Plan

Paid Time Off

Location: Phoenix (Arcadia), AZ

Job Id:4198

# of Openings:1

The Healthcare Marketing & Creative Specialist is a content creator and video storyteller who plans, produces, and optimizes high-quality multimedia content, including short-form video, social media, articles, and patient education, across digital channels for OrthoArizona’s orthopedic and musculoskeletal practice. The main goal is to educate patients, build brand trust, and drive engagement while ensuring medical accuracy and compliance with healthcare privacy and advertising regulations. All clinical content is reviewed with providers for medical accuracy before publishing.

The hours for this position include some weekends and evening events. You will be based out of our Arcadia Corporate office with regular travel to our clinics and community events across the valley.

Job Type: Full-time

Salary: $25 - $28 per hour.

Healthcare Marketing & Creative Specialist The Healthcare Marketing & Creative Specialist is a content creator and video storyteller who plans, produces, and optimizes high-quality multimedia content, including short-form video, social media, articles, and patient education, across digital channels for OrthoArizona’s orthopedic and musculoskeletal practice. The main goal is to educate patients, build brand trust, and drive engagement while ensuring medical accuracy and compliance with healthcare privacy and advertising regulations. All clinical content is reviewed with providers for medical accuracy before publishing. The hours for this position include some weekends and evening events. You will be based out of our Arcadia Corporate office with regular travel to our clinics and community events across the valley. Location:Arcadia, AZ Job Type: Full-time Salary: $25 - $28 per hour. As a Healthcare Marketing & Creative Specialist you will get to do the following:

• Write and edit articles, blog posts, patient guides, and email newsletters.
• Script, shoot, and edit short-form videos for our website, Facebook, Instagram (including Reels), and YouTube featuring medical staff.
• Coordinate, film, and post patient testimonials with signed patient authorization.
• Maintain a content calendar to ensure consistent publishing across all channels.
• Protect patient privacy by strictly adhering to HIPAA laws and consent protocols.
• Optimize digital content using targeted medical keywords to boost search engine rankings.
• Analyze performance metrics using Google Analytics to track user engagement and click rates.
• Monitor industry trends to identify new topics, patient questions, or emerging platform updates.
• Travel to OrthoArizona clinics and community events across the Valley to film providers, capture photos, and support marketing events, including some evenings and weekends.
• Create a YouTube channel for our educational videos featuring our providers.
• Film and edit CME education content to post to our YouTube channel.
• Other duties as assigned.

Qualifications Include:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field, or equivalent experience.
• 2-3 years of professional digital content creation experience.
• Proficiency in written and verbal communication.
• Familiarity with PCs, mobile devices, and video and sound equipment.
• Valid Arizona driver’s license, reliable transportation, and proof of auto insurance.
• A strong portfolio of short-form and online video, writing, or graphic design that demonstrates the ability to capture audience attention and drive engagement.

Preferred Experience:

• Proficiency with Adobe Creative Suite, Canva, CapCut, or Premiere Pro.
• Experience utilizing platforms like WordPress, HubSpot, or Webflow.
• Familiarity with Semrush, Ahrefs, or Google Search Console.
• Experience creating patient- or consumer-facing content for healthcare, wellness, fitness, or sports audiences that drives engagement.
• Ability to understand and simplify complex medical terminology for public reading.
• A compassionate tone of voice suitable for patients facing stressful health conditions.
• Strong interpersonal skills to interview doctors and direct camera-shy staff.