Marketing Communications Specialist

Brooks Rehabilitation; Phoenix (AZ); On-site; USD 65,000 - 90,000; Full time

Job summary

Brooks Rehabilitation in Arizona is seeking a Communications Specialist to tell the Brooks story across social, digital, and internal channels. You will work hands-on as a local go-to for hospital marketing, partnering with leadership, staff, patients and the community to raise awareness and drive growth.

Based in Phoenix, you’ll collaborate with the Jacksonville HQ and across the system, manage content calendars, lead storytelling from interviews to finished pieces, support PR and media

Qualifications

• Bachelor’s degree in marketing, communications, public relations, journalism, business or related field or equivalent professional experience.
• 5+ years in marketing, communications, public relations, digital marketing, content or related field.
• Strong writing, editing, storytelling and verbal communication skills, with the ability to create compelling content for multiple audiences and channels. AP writing experience preferred.
• Demonstrated experience across digital marketing, social media, content development, analytics and campaign performance.
• Experience coordinating photo and video production and working with creative partners, freelancers, agencies and other vendors.
• Demonstrated ability to manage multiple projects, priorities and deadlines, coordinate cross-functional teams and keep work moving in a fast-paced environment. Trello or similar project management platforms preferred.
• Experience with public relations, media relations, patient storytelling, thought leadership or executive communications.
• Familiarity with web content management, SEO, CRM, email marketing, online reputation management and paid digital advertising is preferred.
• Proficiency with Microsoft Office, Canva, Adobe Creative Cloud and similar platforms. Experience with WordPress and Google Analytics is a plus.
• Healthcare marketing or communications experience is a plus.

Responsibilities

• Develop compelling content to be used on social media, websites, digital signage, internal and external communications and other channels.
• Lead storytelling from start to finish, including identifying stories, conducting interviews, coordinating approvals, writing and coordinating photography and video while ensuring privacy, sensitivity and professionalism. Assist with writing and coordinating stories outside of the Arizona market in support of the Jacksonville team.
• Support public relations and media relations as the on-site media point of contact, including identifying stories, spokespeople and coordinating interviews and media logistics.
• Prepare or support internal communications for Arizona and the entire system of care to include emails/messaging around policy changes, leadership announcements, project updates, employee interest stories and activities, etc.
• Assist with optimizing our external web platforms, supporting our CRM, driving search engine visibility (SEO), and managing our online brand and reputation across review sites and digital channels.
• Be a local brand champion and steward. Ensure brand standards, messaging and visual identity are consistently and accurately applied across signage, collateral, digital displays, marketing materials, social content, wayfinding, events and other patient and community facing touchpoints. Partner with corporate Marketing & Communications on brand guidance and approvals.
• Support national and local conferences, events and activations that advance marketing goals, strengthen relationships and increase awareness of Brooks in the Arizona market.

Skills

Strong writing

Editing

Storytelling

Verbal communication

Content creation

Digital marketing

Analytics

Vendor coordination

Education

Bachelor’s degree or equivalent

Tools

Microsoft Office

Canva

Adobe Creative Cloud

WordPress

Google Analytics

CRM

Trello

CMS

Job description

Brooks Rehabilitation is bringing its nationally recognized expertise to Arizona, and we’re looking for a creative, curious and highly motivated Communications Specialist to help tell that story.

This is a highly visible, hands-on role for a proactive storyteller, writer, content creator and creative thinker who will be based in Arizona but support marketing and communications at our headquarters in Jacksonville, Florida, and throughout our entire system of care.

As the local marketing and communications go-to person for the new Arizona hospital, you’ll partner with hospital leadership, employees, patients and community members to help build awareness, support growth and find creative ways to showcase what makes Brooks unique to this new market.

Responsibilities

• Develop compelling content to be used on social media, websites, digital signage, internal and external communications and other channels. Help maintain a local content calendar in partnership with the corporate Marketing & Communications team.


• Lead storytelling from start to finish, including identifying stories, conducting interviews, coordinating approvals, writing and coordinating photography and video while ensuring appropriate privacy, sensitivity and professionalism. Assist with writing and coordinating stories outside of the Arizona market in support of the Jacksonville team.


• Support public relations and media relations as the on-site media point of contact, including identifying stories, spokespeople and coordinating interviews and media logistics.


• Prepare or support internal communications for Arizona and the entire system of care to include emails/messaging around policy changes, leadership announcements, project updates, employee interest stories and activities, etc.


• Assist with optimizing our external web platforms, supporting our CRM, driving search engine visibility (SEO), and managing our online brand and reputation across review sites and digital channels.


• Be a local brand champion and steward. Ensure brand standards, messaging and visual identity are consistently and accurately applied across signage, collateral, digital displays, marketing materials, social content, wayfinding, events and other patient and community facing touchpoints. Partner with corporate Marketing & Communications on brand guidance and approvals.


• Support national and local conferences, events and activations that advance marketing goals, strengthen relationships and increase awareness of Brooks in the Arizona market.

Qualifications:

• Bachelor’s degree in marketing, communications, public relations, journalism, business or a related field, or equivalent professional experience.


• 5+ years of experience in marketing, communications, public relations, digital marketing, content or a related field.


• Strong writing, editing, storytelling and verbal communication skills, with the ability to create compelling content for multiple audiences and channels. AP writing experience preferred.


• Demonstrated experience across digital marketing, social media, content development, analytics and campaign performance, with the ability to turn data into actionable insights.


• Experience coordinating photo and video production and working with creative partners, freelancers, agencies and other vendors.


• Demonstrated ability to manage multiple projects, priorities and deadlines, coordinate cross-functional teams and keep work moving in a fast-paced environment. Experience with Trello or similar project management platforms is preferred.


• Experience with public relations, media relations, patient storytelling, thought leadership or executive communications.


• Familiarity with web content management, SEO, CRM, email marketing, online reputation management and paid digital advertising is preferred.


• Proficiency with tools such as Microsoft Office, Canva, Adobe Creative Cloud and similar platforms. Experience with WordPress and Google Analytics is a plus.


• Healthcare marketing or communications experience is a plus.

Location:

18500 64th Street, Phoenix AZ 85054