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Community Health Choice is seeking a Manager, Marketing Communications to lead the development and execution of internal and external communication strategies across all lines of business and platforms, including digital and social media.
You will set annual communication plans, track KPIs, ensure regulatory alignment, and supervise a team of staff and contractors, coordinating with vendors to maintain brand integrity.
The Manager, Marketing Communication (MCM) leads the development, implementation, and
alignment of Community Health Choice’s internal and external communication strategies. This
role supports membership growth, employee engagement, and brand consistency across all
lines of business and platforms, including digital and social media.
The MCM is responsible for creating annual communication plans, setting strategic goals,
tracking performance metrics and ensuring timely reporting. The role oversees messaging for
members, prospective members, employees, and stakeholders ensuring alignment with brand
standards, regulatory requirements, and strategic objectives.
This position manages internal communication (e.g. employee engagement campaign support,
Corporate Town Halls, and leadership events) and coordinates external efforts with vendors
and delegated entities. The MCM also provides direct supervision to communication staff and
contractors, fostering team development and performance excellence.
JOB SPECIFICATIONS AND CORE COMPETENCIES
25% Strategic Communication Leadership
Develops and executes enterprise-wide communication strategies aligned with the
organization’s mission, marketing objectives, and membership goals.
Leads strategic planning efforts, sets performance metrics (KPIs), monitors
outcomes, and recommends optimizations.
Oversee editorial calendar development and enterprise-wide communication plans,
including for members, providers, brokers, delegates, employees, and external
20% External Communication and Brand Management
Oversee external messaging to ensure alignment with brand standards and
regulatory guidelines. Manages communications with vendors, delegates, and partners to ensure
consistency across all platforms. Maintains brand integrity across all communication and promotional initiatives.
15% Internal Communication and Engagement
Develops internal communication strategies that support employee engagement and
Manage enterprise-wide internal campaigns, messaging, and leadership
communications such as town halls and engagement initiatives.
15% Content Development and Messaging
Creates and manages messaging tailored to multiple audiences across traditional,
digital, and social channels. Applies innovative thinking to develop tiered, audience-focused communication plans that are responsive to organizational priorities.
Project Management
Develops and oversees project plans for communication initiatives, ensuring
alignment with timelines, resourcing, and cross-functional coordination.
Leads communication workstreams, ensuring quality deliverables and
accountability.
10% People Leadership and Team Development
Provides direct supervision, coaching, and performance management to
communication staff and contractors. Fosters a high-performing, collaborative team culture and drives knowledge sharing across projects.
10% Cross-Functional Collaboration
Collaborates with Growth leadership and business units to support communication
strategies across the growth pipeline. Maintains strong relationships with internal stakeholders to support communication and leadership initiatives.
RFP and Reporting Support
Supports RFP response development and related communication content.
Oversee presentation and report creation to support business development and
strategic initiatives.
Financial and Resource Management
Monitors project budgets, contractor hours, and overall resource allocation to ensure
efficiency and alignment with organizational goals.
5% Actively contributes to the achievement of departmental goals, as identified in the
Department’s annual business plan, including specific departmental process
improvement plans and other duties as assigned.
QUALIFICATIONS:
Education/Specialized Training/Licensure: Bachelor’s degree in public
relations, Journalism, or Communications Field
Work Experience (Years and Area): Requires 6+ years of directly related experience
Management Experience (Years and Area): 3+ years of supervisor experience
Software Proficiencies: Must be computer literate with strong Microsoft Word, Excel, PowerPoint & Outlook acumen