Marketing Communications Manager

Healgen Scientific; Houston (TX); On-site; USD 80,000 - 120,000; Full time

Job summary

Healgen Scientific is seeking a Marketing Communication Manager to design and manage online and offline communications, aligning with global teams to hit in-year goals.

You will develop campaigns, create brand-consistent materials, and oversee online activities (social, SEO/SEM, lead generation) while measuring performance and guiding PR efforts to support the long-term branding strategy.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience minimum of 3 years in a similar role in the IVD industry.
• Proficient in developing, executing, and measuring demand-generation programs to keep customers engaged.

Responsibilities

• Developing and executing a multi-platform communications strategy aligned with brand direction.
• Creating and managing all marketing materials and collateral per brand guidelines.
• Implementing online marketing activities including social media, SEO/SEM, and demand generation.
• Tracking campaign effectiveness and adjusting strategies as needed.
• Collaborating with Procurement and vendors to manage communications spend and assets.
• Leading PR initiatives and branding projects.

Skills

Communication skills

Content development

Branding

Stakeholder management

Attention to detail

Education

Bachelor's degree in Marketing/Business

Job description

Salary Range: $80,000.00 To $120,000.00 Annually

The Marketing Communication Manager is responsible for managing the design, implementation, and management of a range of online & offline communication strategies and marketing activities. They work closely with colleagues worldwide in Sales, Product Marketing, Procurement, RA & QA, Finance, R&D, Manufacturing, and Supply Chain, to deliver in-year goals.

Duties and responsibilities

• Developing and executing a results-driven, multi-platform communications strategy and plan aligned with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing materials and collateral in line with brand direction.
• Implementing online marketing activities, including social media, SEO/SEM, demand generation, raw lead generation, etc.
• Tracking the effectiveness of various campaigns and course corrections as required.
• Working closely with the Procurement team to manage communications spending and work with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
• Leading the planning and implementation of PR and initiatives related to the brand.
• Assist with long-term branding strategy development aligned with business strategy

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience Minimum of 3 years experience in a similar role in the IVD industry. Experience in genetics, molecular biology, immunology, or biochemistry preferred.
• Proficient in developing, executing, and measuring demand-generation programs that keep customers and

prospects engaged throughout the funnel.

• Must have strong written, graphical, and oral communication skills and knowledge of content development.
• A strong network of PR and media contacts would be highly advantageous.
• Must have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
• Must have excellent interpersonal skills and be adept at building relationships with different stakeholders.