Marketing Communications Manager

Adecco; Houston (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading staffing solutions provider in Houston is seeking a Marketing Communications Manager to spearhead communication strategies aligning with corporate direction. The role requires a Bachelor’s degree in Marketing or Business Administration and at least 3 years of experience in the IVD industry, including genetics, molecular biology, and more. Responsibilities include developing marketing materials, managing online activities, and leading PR initiatives. This position requires strong attention to detail and excellent interpersonal skills.

Qualifications

• Minimum of 3 years experience in a similar role in the IVD industry.
• Experience in genetics, molecular biology, immunology, or biochemistry.
• Proven ability to manage multiple and competing priorities.

Responsibilities

• Develop and execute a results-driven, multi-platform communications strategy.
• Create and manage all marketing materials and collateral.
• Implement online marketing activities including social media and SEO/SEM.
• Track the effectiveness of various campaigns and make necessary adjustments.
• Work with Procurement to manage communications spending.
• Lead planning and implementation of PR initiatives.
• Assist with long-term branding strategy development.

Skills

Attention to detail

Interpersonal skills

Project management

Communication strategy

Education

Bachelor's degree in Marketing or Business Administration

Job description

The Marketing Communications Manager is responsible for managing the design, implementation, and management of a range of online & offline communication strategies and marketing activities. They work closely with colleagues worldwide in Sales, Product Marketing, Procurement, RA & QA, Finance, R&D, Manufacturing, and Supply Chain, to deliver in-year goals.

Duties and responsibilities

• Developing and executing a results-driven, multi-platform communications strategy and plan aligned with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing materials and collateral in line with brand direction.
• Implementing online marketing activities, including social media, SEO/SEM, demand generation, raw lead generation, etc.
• Tracking the effectiveness of various campaigns and course corrections as required.
• Working closely with the Procurement team to manage communications spending and work with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets.
• Leading the planning and implementation of PR and initiatives related to the brand.
• Assist with long-term branding strategy development aligned with business strategy.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience Minimum of 3 years experience in a similar role in the IVD industry. Experience in genetics, molecular biology, immunology, or biochemistr
• Must have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
• Must have excellent interpersonal skills and be adept at building relationships with different stakeholders.