Job Summary
The Senior Marketing Communications Specialist is to lead integrated communications initiatives that elevate our brand, engage audiences, and support business growth. This role combines strategic planning with hands-on execution across messaging, brand identity, digital communications, and creative production. The ideal candidate thrives in a fast-paced environment, has a keen eye for design, and excels at delivering well-architected insight-driven messaging across internal and external channels.
Job Duties
Messaging & Creative Content
- Create compelling sales enablement materials (leave-behinds, brochures, product sheets, pitch decks), internal communications, newsletters, and technical sheets in collaboration with cross-functional teams.
- Translate technical and complex content into clear, visually engaging messaging that resonates with diverse audiences.
- Develop well-architected, insight-driven messaging to strengthen brand voice and audience engagement.
Brand & Visual Identity
- Design, manage, and maintain brand assets - including logos, packaging, and facility visuals - for a consistent, professional look and feel.
- Ensure all marketing materials and communications reflect MPS's brand standards and visual identity.
Communications & Social Media
- Plan and execute email communications campaigns using tools like Constant Contact, Klaviyo, Mailchimp, or similar platforms.
- Collaborate with the team to understand and produce visually engaging LinkedIn content that aligns with strategic messaging.
Event & Trade Show Support
- Develop marketing collateral for events and tradeshows, including booth graphics, invites, and promotional materials.
- Partner with the Events & Trade Show team to ensure messaging and creative assets align with overall event strategy.
Creative Production
- Collaborate with the Videographer to coordinate product and facility photography and support multimedia content creation.
Team Support & Leadership
- Mentor junior design and communications talent to foster growth and maintain high standards.
- Collaborate with HR, engineering, and corporate teams on internal and external projects, ensuring messaging and design are aligned with business goals.
General Responsibilities
- Track and document communications projects and campaign performance for continuous improvement.
- Stay current with marketing communications trends, tools, and best practices.
- Ensure all work aligns with brand guidelines, corporate standards, and internal policies.
Experience and Education
- Bachelor's degree in marketing, Communications, or a related field.
- 1-3 years of experience in marketing communications, creative strategy, or related discipline.
- Proficiency with Adobe Creative Suite, Email Marketing tools, Microsoft Office, and SharePoint.
- Strong project management skills and ability to manage cross-functional collaborations.
- Excellent verbal and written communication skills.
- Proven ability to lead design and branding initiatives from concept through execution.
- Strong attention to detail and ability to manage multiple projects simultaneously.
Competencies/Skills
- Expertise in brand management and visual identity.
- Ability to turn technical content into clear, compelling messaging.
- Proficiency with marketing automation and content management tools.
- Knowledge of photography, video, and multimedia production.
- Strong project management and cross-functional collaboration skills.
- Experience mentoring junior talent.