Marketing Communications Manager

Baya Systems

Austin (TX)

Hybrid

USD 100,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Competitive base salary

Performance bonus

Equity options

Flexible, remote-friendly work environment

Training and professional development budget

Job summary

Baya Systems, based in Austin, TX, is seeking a Marketing Communications Manager to enhance its communication strategy. This role encompasses content creation that resonates with engineers and facilitates successful multi-channel marketing campaigns.

The ideal candidate will have extensive experience in marketing communications, particularly within the semiconductor industry. Responsibilities include executing effective campaigns and managing brand communications to strengthen Baya's market presence.

Qualifications

8+ years of marketing communications experience, with knowledge in semiconductor or deep tech.
Proven ability to write confidently about technical topics.
Experience managing integrated campaigns with measurable impact.

Responsibilities

Drive Baya's communications strategy across multiple channels.
Execute marketing campaigns aligned with product launches.
Manage relationships with industry analysts and coordinate press releases.

Skills

Marketing communications experience

Technical writing

Campaign management

CRM platforms familiarity

Communication skills in English

Education

Background in Electrical Engineering, Physics, or Computer Science

Tools

HubSpot

Salesforce

Mailchimp

Job description

Baya Systems is inspired by the baya bird, also known as the weaver. Baya birds weave very unique and intricate hanging nests from different materials. The nests are robust and safe while being extremely lightweight and efficient.

Baya is a fast-moving Series B startup built by serial entrepreneurs with a vision to accelerate intelligent computing in the emerging chiplet era. We focus on software-driven, unified fabric solutions for single-die and multi-die systems. We design and license disruptive intellectual property for use in semiconductor chips, with software development platforms to simplify the design process and reduce the time to market for complex System-on-Chip (SoC) and multi-chiplet systems. This enables our partners to innovate and deliver compelling solutions for data center, infrastructure, AI, Automotive, and Edge IoT markets. We are looking for energetic and dedicated individuals share our passion for enabling innovation and excellence in the semiconductor industry that empowers game-changing products and services!

Santa Clara, CA preferred, Austin, TX as well.

Marketing Communications Manager

ABOUT THE ROLE

We are looking for a driven and technically literate Marketing Communications Manager to drive and execute Baya's communications strategy across channels. This is a high-impact role sitting at the intersection of product, sales, and brand — ideal for someone who understands the language of engineers and can translate complex semiconductor and chiplet concepts into compelling narratives for multiple audiences.

You will own the messaging, content, and campaign execution that fuels our pipeline, builds category credibility, and accelerates design wins. You will work closely with Product, Applications Engineering, and Sales to produce materials that matter at every stage of the customer journey — from early ecosystem awareness through to licensing and silicon ramp.

This role can be based in any of our hub locations — Santa Clara, Austin, Cambridge, or London — or fully remote, with occasional travel to customer sites, partner meetings, and industry events.

KEY RESPONSIBILITIES

Content Strategy & Development

Support content roadmap: whitepapers, application notes, IP briefs, case studies, blog posts, and video scripts targeted at IC design engineers, SoC architects, FAEs, and procurement decision-makers
Translate complex technical concepts — chiplet interconnect, fabric architecture, multi-die integration — into clear, differentiated messaging for both technical and executive audiences
Collaborate with Applications and Product teams to ensure technical accuracy and relevance across all materials

Campaigns & Demand Generation

Plan and execute multi-channel marketing campaigns aligned to IP product launches, partnership announcements, and trade show calendars
Manage email marketing, LinkedIn, industry publications (EE Times, Semiconductor Engineering, IEEE Spectrum), and sponsored placements
Track campaign performance across MQL and pipeline metrics; iterate rapidly based on results

Brand & PR

Manage relationships with industry analysts (Gartner, Omdia, Linley Group) and technical press; coordinate press releases and media briefings
Develop and maintain Baya's brand voice and visual guidelines; ensure consistency across all customer-facing assets
Support executive thought leadership and speaking submissions for key industry events (Hot Chips, OCP Summit, IEEE, DAC, CES)

Sales & Licensing Enablement

Produce and maintain sales collateral including pitch decks, IP licensing one-pagers, competitive battlecards, and FAE toolkits
Partner with Sales and Business Development teams to tailor messaging for key verticals: datacenter, AI infrastructure, automotive, and Edge IoT
Supporting conversion through the customer journey with announcements, targeted content and technical positioning

WHAT WE'RE LOOKING FOR

Essential

8+ years of marketing communications experience, with at least 3 years in semiconductor, EDA, IP licensing, or adjacent deep tech
Proven ability to write confidently about technical topics — you don't need to be an engineer, but you need to earn the respect of one
Strong track record managing integrated campaigns with measurable pipeline impact
Experience with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo or similar)
Familiarity with MS Office suite, Email campaign tools (Mailchimp,
Familiarity with AI-driven marketing skill sets.
Excellent written and verbal communication skills in English
Comfortable working across time zones and collaborating with distributed teams
Self-starters that are hands on and driven to move fast.

Preferred

Experience at a fabless semiconductor company, IP licensor (Arm, Cadence, Synopsys ecosystem), or EDA vendor
Familiarity with the chiplet ecosystem: UCIe, CXL, die-to-die interfaces, and the broader disaggregated silicon trend
Experience managing or mentoring junior marketing staff
Fluency in a second language relevant to key markets
Background or degree in Electrical Engineering, Physics, or Computer Science — or demonstrable depth in semiconductor products (SoC, chiplet architectures, interconnect IP, ASIC, power ICs)

WHAT WE OFFER

Competitive base salary benchmarked to market (US and UK ranges available)
Performance bonus tied to individual and company OKRs
Equity / options package with 4-year vest and 1-year cliff
Flexible working — remote-friendly with hub offices in Santa Clara, Austin, Cambridge, and London
Budget for industry events, training, and professional development
A lean, high-ownership environment where your work is visible and your voice matters

Compensation