Marketing & Communications Lead — Events, Campaigns & ROI

BAC (Baltimore Aircoil Company, Inc.); Jessup (MD); Presencial; USD 69.000 - 118.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Dental insurance

Vision insurance

Paid time off

401k

ESOP

Paid holidays

Descripción de la vacante

BAC (Baltimore Aircoil Company, Inc.) is seeking a Marketing & Communications Specialist to drive end-to-end marketing programs from messaging to events. You will translate brand pillars into impactful campaigns and plan major industry events, while building dashboards to measure ROI and managing budgets and vendors.

Reporting to the Marketing and PR Manager, this role collaborates with sales, product, and cross-functional teams across the Americas to ensure brand consistency and effective

Formación

• Bachelor's degree in Marketing, Communications, Business or related field.
• MBA preferred or equivalent experience.
• 5+ years of marketing experience including messaging and events.

Responsabilidades

• Develop and coordinate marketing activities to support BAC’s growth.
• Translate BAC’s brand pillars and voice into clear value propositions and campaign messaging for priority markets and products.
• Develop integrated campaigns across digital, traditional and experiential channels (web, social media, email, brochures, video, events, exhibits).
• Own the plan, logistics, and execution for major industry events (trade shows) including booth experience, shipments, onsite staffing, and post-show follow up.
• Build runbooks and checklists; manage vendor relationships and SOWs; ensure brand consistency.
• Prepare and maintain budgets; process purchase orders and invoices.
• Partner with product, sales leaders, reps, engineering, and agencies to ensure consistency with global brand standards.

Conocimientos

Brand messaging

Event planning

Campaign management

Marketing analytics

Budgeting

Vendor management

Communication

Time management

Cross-functional collaboration

Storytelling

Educación

Bachelor's degree

MBA preferred

Herramientas

MS Office

PowerPoint

Excel

Descripción del empleo

BAC (Baltimore Aircoil Company, Inc.) is seeking a Marketing & Communications Specialist to drive end-to-end marketing programs from messaging to events. You will translate brand pillars into impactful campaigns and plan major industry events, while building dashboards to measure ROI and managing budgets and vendors.

Reporting to the Marketing and PR Manager, this role collaborates with sales, product, and cross-functional teams across the Americas to ensure brand consistency and effective