Marketing & Communications Specialist

BAC (Baltimore Aircoil Company, Inc.); Jessup (MD); On-site; USD 69,000 - 118,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

401k

ESOP

Paid holidays

Job summary

BAC (Baltimore Aircoil Company, Inc.) is seeking a Marketing & Communications Specialist to drive end-to-end marketing programs from messaging to events. You will translate brand pillars into impactful campaigns and plan major industry events, while building dashboards to measure ROI and managing budgets and vendors.

Reporting to the Marketing and PR Manager, this role collaborates with sales, product, and cross-functional teams across the Americas to ensure brand consistency and effective

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• MBA preferred or equivalent experience.
• 5+ years of marketing experience including messaging and events.

Responsibilities

• Develop and coordinate marketing activities to support BAC’s growth.
• Translate BAC’s brand pillars and voice into clear value propositions and campaign messaging for priority markets and products.
• Develop integrated campaigns across digital, traditional and experiential channels (web, social media, email, brochures, video, events, exhibits).
• Own the plan, logistics, and execution for major industry events (trade shows) including booth experience, shipments, onsite staffing, and post-show follow up.
• Build runbooks and checklists; manage vendor relationships and SOWs; ensure brand consistency.
• Prepare and maintain budgets; process purchase orders and invoices.
• Partner with product, sales leaders, reps, engineering, and agencies to ensure consistency with global brand standards.

Skills

Brand messaging

Event planning

Campaign management

Marketing analytics

Budgeting

Vendor management

Communication

Time management

Cross-functional collaboration

Storytelling

Education

Bachelor's degree

MBA preferred

Tools

MS Office

PowerPoint

Excel

Job description

POSITION PURPOSE

The Marketing & Communications Specialist will execute end-to-end marketing programs, including messaging, event coordination, and performance measurement.This role translates brand pillars, voice, and product positioning into impactful campaigns that drive awareness, engagement, and sales enablement. You’ll plan and manage trade shows and events, build performance dashboards to quantify ROI, and manage budgets and vendors with rigor. This role balances strategic storytelling with hands‑on operations.

PRINCIPAL ACCOUNTABILITIES

• Develop and coordinate marketing activities to support BAC’s growth.
• Translate BAC’s brand pillars and voice into clear value propositions and campaign messaging for priority markets and products.
• Develop integrated campaignsacross digital,traditionaland experientialplatforms(web, socialmedia, email, brochures, video, sales tools,events, exhibits,etc.).Implement metrics to measureperformance.
• Own the plan,logistics, and execution for any major industry event (trade-shows), including booth experience, shipments, onsite staffing, demo scripting,communication plan for staff and reps,and post-show follow up.
• Build runbooks and checklists; manage vendor relationships (fabrication, A/V, experiential, shipping), SOWs, and timelines; ensure brand consistent environments.
• Prepareandmaintainbudgets.Processpurchaseorders andinvoices.
• Partner with product, salesleaders, reps, engineering, and agencies to ensure consistency with the global brand standards and language style guidelines; contribute to asset reviews and approvals.

NATURE AND SCOPE

The Marketing & Communications Specialist will report to the Marketing and PR Manager. As part of the Americas team, this position will frequently work with BAC sales leaders, rep offices, customers, global business development, global marketing, graphic designer, product marketing, R&D, exhibit vendors, and more.

KNOWLEDGE & SKILLS

• Bachelor's degree, preferably in Hospitality Management, Marketing, Business, or Communications. MBA preferred.
• 5+years of experience inmarketing including messaging and events.
• Experience in project management with a track recordof successful events.
• Excellent organizational skills with the ability to multitask under pressure.
• Strong communicationand interpersonal skills.
• Creative, out-of-the-box thinking.
• Attention to detail.
• Expert time management skills.
• Financial savvy, with the abilityto adhere to plan budgets and process invoices.
• DigitalMarketing experienceincluding analyticsarea plus (organic and paid).
• Proficiencyin MSOffice,especially PowerPointand Excel.

WORKING CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job. While performing this job, the employee is regularly required to stand and walk up to 50% of the time. This position requires occasional lifting up to 30 pounds with travel up to 25% of the time.

BAC Hiring Compensation Range $69,100 -$118,400

BAC offers a comprehensive benefits package to include medical, dental, vision, paid time off, 401k, employee stock ownership plan, and more. Please see additional details on the BAC website atwww.Baltimoreaircoil.com.

BAC Employees are eligible to participate in an annual bonus incentive program.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

See job description