Global Market Strategy Leader – HVAC & Industrial

BAC (Baltimore Aircoil Company, Inc.); Jessup (MD); On-site; USD 154,000 - 264,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Paid time off

401k

Employee stock ownership plan

Job summary

BAC (Baltimore Aircoil Company, Inc.) seeks a Global Director, Market Strategy to design and execute global market research for HVAC, refrigeration and industrial markets, and to orchestrate integrated global/regional strategies leveraging BAC’s assets.

The role leads cross-functional teams, analyzes competitor activity, and guides strategic planning across regions, coordinating with regional marketing to align local and global initiatives.

Qualifications

• BS/MBA in marketing, business, or engineering; 10+ years in marketing or product management in HVAC/refrigeration.

Responsibilities

• Plan, lead and execute global market research to define market dynamics and segmentation.
• Develop integrated global and regional strategies leveraging BAC investments and assets.
• Analyze competitor strategies, technology portfolio and go-to-market approaches to support strategy development.
• Lead the annual strategic planning process with coordination across regions, functions, and leadership.
• Collaborate with regional marketing to align local BAC strategies with global objectives.
• Identify trends driving market dynamics and document opportunities for growth.
• Lead cross-functional councils to develop short and long-term marketing strategies.

Skills

Leadership

Strategic thinking

Market research

Cross-functional collaboration

Communication skills

Global mindset

Education

Bachelor’s or MBA in Marketing/Business

Job description

BAC (Baltimore Aircoil Company, Inc.) seeks a Global Director, Market Strategy to design and execute global market research for HVAC, refrigeration and industrial markets, and to orchestrate integrated global/regional strategies leveraging BAC’s assets.

The role leads cross-functional teams, analyzes competitor activity, and guides strategic planning across regions, coordinating with regional marketing to align local and global initiatives.