Marketing & Communications Director, Social Impact

Automatic Data Processing, Inc.; Knoxville (TN); On-site; USD 63,000 - 77,000; Full time

Benefits offered by this job

403(b) Retirement Savings Plan

Employee Assistance Program

Medical Insurance

Dental and Vision Coverage

Job summary

Goodwill Industries – Knoxville, Inc. seeks a Director of Marketing and Communications to lead integrated marketing, communications, and digital strategy across internal and external audiences.

The Director manages all marketing activity directly and, as needed, coordinates interns, vendors, and event volunteers to extend the organization’s capacity. The role focuses on brand consistency across channels, social platforms, website, email, and events, including the Impact Awards.

Qualifications

• 8–10+ years in communications, marketing, public relations, or related field, including leadership responsibility.
• Experience in developing and leading marketing and communications strategies and multi‑channel content ecosystems.
• Demonstrated success in growing engagement through social media, digital storytelling, and audience strategy.
• Demonstrated success leading integrated communications across internal and external audiences.
• Experience in nonprofit, workforce development, retail, or community‑based organizations preferred.
• Experience in leading and developing teams and managing cross‑functional initiatives.
• Strong strategic thinking, writing, and storytelling skills with attention to clarity and audience alignment.
• Experience with digital platforms, social media, media relations, internal communications tools, and analytics.

Responsibilities

• Create and lead an integrated communications and digital strategy that aligns internal, external, and engagement efforts with organizational priorities and grounded in Goodwill’s mission and strategic commitments.
• Define audience segments and ensure channel roles, content strategy, and engagement tactics are coordinated across internal and external touchpoints.
• Connect with leaders throughout the organization to understand how their needs translate into communications and social media strategies.
• Serve as senior advisor to leadership on messaging, positioning, digital trends, and communications risk.
• Team and vendor coordination: Supervise interns and any marketing staff, and manage relationships with vendors such as designers, printers, and agencies.
• Event support: Lead marketing and communications for special events, including coordinating event volunteers. Is responsible for entirety of Impact Awards event
• Own strategy and performance for social platforms (LinkedIn, Facebook, Instagram, etc.), website and landing pages, email and SMS engagement, internal communications, Annual Impact Awards Celebration, corporate Branding across printed materials and signage, annual reports and other marketing materials in both print and digital format, and the Crisis Communication Plan
• Integrate digital efforts with, retail traffic drivers, donor engagement, workforce program recruitment, and advocacy
• Internal Communications Leadership: Ensure internal communications are fully integrated into the enterprise content and campaign strategy.
• Track and report channel‑specific and campaign‑level performance, including social, web, email, and internal channels.
• Use insights to optimize content and campaigns, refine audience targeting, improve channel effectiveness.
• Foster a culture of test‑and‑learn, continuous improvement, and data‑driven decision‑making.
• Community Management & Risk: Establish service‑level standards for comments/messages; triage issues and elevate per crisis protocols.
• Uphold brand governance and ensure accessible, inclusive tone in all public replies.

Skills

Leadership

Strategic thinking

Storytelling

Writing skills

Audience strategy

Social media

Education

Bachelor’s Degree

Tools

Analytics tools

Job description

Goodwill Industries – Knoxville, Inc. seeks a Director of Marketing and Communications to lead integrated marketing, communications, and digital strategy across internal and external audiences.

The Director manages all marketing activity directly and, as needed, coordinates interns, vendors, and event volunteers to extend the organization’s capacity. The role focuses on brand consistency across channels, social platforms, website, email, and events, including the Impact Awards.