Marketing & Communications Coordinator

The Sleep Code; New York (NY); On-site; USD 65,000 - 70,000; Full time

Job summary

An innovative luxury e-commerce destination is seeking a proactive Marketing & Communications Coordinator to support dynamic marketing initiatives. This role includes managing social media, crafting compelling content, and executing email marketing strategies. You'll work closely with a talented team to enhance brand presence and drive engagement across various platforms. If you thrive in fast-paced environments and are passionate about marketing, this opportunity is perfect for you. Join a company that values creativity and invests in your professional growth while celebrating the importance of restful living.

Qualifications

• 1-2 years of experience in a marketing role, preferably at a small company.
• Strong analytical skills to conduct market research and analyze data.
• Hands-on experience managing social media content.

Responsibilities

• Manage social media content and engagement across platforms.
• Build and schedule email campaigns aligned with marketing initiatives.
• Assist in coordinating photoshoots and digital marketing efforts.

Skills

Social Media Management

Content Creation

Email Marketing

Market Research

Analytical Skills

Brand Copywriting

Problem-Solving

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Business Administration

Tools

Klaviyo

Shopify

Adobe Creative Suite

CapCut

Canva

Job description

This range is provided by The Sleep Code. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$65,000.00/yr - $70,000.00/yr

About Us

The Sleep Code is a luxury e-commerce destination devoted to sleep and nightly routine. After thoughtfully curating a collection of products to enhance your wind-down and wake-up rituals, we created our own namesake line of sleepwear. We spend one-third of our lives sleeping, so we believe in celebrating and investing in that time, whether through a calming candle, comfortable and chic sleepwear, a soothing bath soak, or something more.

Position Overview

As the Marketing & Communications Coordinator, you will support the execution of The Sleep Code’s marketing initiatives across digital and traditional channels. Working closely with the Marketing & E-Commerce Consultant, you will help bring the brand to life through content creation, social media management, email marketing, and more. This role is ideal for a proactive, self-starter who thrives in a fast-paced, dynamic environment and can take initiative to drive projects forward independently.

Responsibilities

Social Media Management

• Create and manage a content calendar for all organic social platforms, ensuring alignment with the digital and brand marketing calendar.
• Create and source engaging content, with a focus on video.Stay informed of emerging social media trends and identify those that align with brand values and audience interests, incorporating them into content planning where applicable.
• Write compelling, on-brand copy for all social media posts that supports broader marketing campaigns and maintains a consistent brand voice.
• Foster community engagement by interacting with like-minded creators and brands, and responding to comments and shares on brand channels.
• Track, analyze, and report on social media metrics to evaluate performance and identify growth opportunities.
• Grow and scale organic social presence on Instagram and TikTok.

Email Marketing

• Build and schedule email campaigns in accordance with the content calendar provided by the Marketing & E-commerce consultant.
• Write compelling email copy that stays true to the brand voice, and work cross functionally with the Sales & Merchandising team to feature relevant SKUs in product focused emails.
• Update automated email flows seasonally, incorporating fresh creative and messaging that is in line with the brand marketing calendar.

Website Management

• Maintain and update the homepage monthly– and when otherwise relevant– to reflect new product launches, seasonal content, and key marketing messages.
• Write headlines and collection page copy that aligns with brand voice and merchandising strategy.

Influencer & Affiliate Marketing

• Build and manage lists of relevant influencers, affiliate partners, and press contacts. Conduct outreach on an ongoing basis.
• Coordinate the shipment of product samples or gifts in partnership with the Merchandising Coordinator.
• Draft content briefs and outline deliverables, timelines, and partnership terms for influencer collaborations.

Digital Marketing Support

• Act as the point of contact for the digital marketing agency, ensuring they have access to product imagery, campaign copy, collection links, and other creative assets needed for performance marketing.

Photoshoot Coordination

• Assist in developing creative concepts for lifestyle and flat-lay photoshoots that align with brand marketing initiatives.
• Coordinate model casting, location scouting, and logistics for shoot days.
• Support on-set production for lifestyle and e-commerce photography, ensuring everything is captured to spec.

Research & Insights

• Conduct ongoing research across key areas to support strategic decision-making including:
• AI tools and platforms for automation and personalization
• Trends in retail, sleepwear, and health & wellness industries
• Social and email marketing best practices
• Competitive analysis and benchmarking

Requirements

• 1-2 years of experience in a marketing role. While not required, experience at a small company or startup is preferred.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Strong analytical skills with the ability to conduct market research, analyze data, and identify trends and areas of opportunity.
• Proficiency in content and email marketing; experience with Klaviyo is required.
• Hands-on experience managing and creating content for social media. Familiarity with tools like CapCut, Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign) is strongly preferred.
• Understanding of brand identity, messaging, and positioning strategies.
• Knowledge of industry trends, marketing best practices, and compliance guidelines across channels.
• Excellent written and verbal communication skills. Experience with brand copywriting.
• Strong problem-solving skills and the ability to easily adapt to changing market trends and competitive landscapes.
• Highly collaborative team player who is also comfortable taking ownership of cross-functional projects.
• Must have Shopify experience.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail

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