Marketing and Engagement Specialist

Albany Law School; New York (NY); Remote; USD 62,000 - 67,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing and Engagement Specialist to enhance its online education programs. This exciting role involves creatively articulating the value of various educational offerings and implementing effective marketing strategies. The ideal candidate will thrive in a remote environment, demonstrating exceptional communication skills and a knack for engaging diverse audiences. Join a forward-thinking organization committed to diversity and inclusion, where your contributions will play a crucial role in expanding outreach and driving enrollment growth. If you're a creative thinker ready to make an impact, this opportunity is perfect for you.

Qualifications

• 2+ years experience in marketing or community engagement.
• Proven ability to create engaging content for various platforms.

Responsibilities

• Manage social media accounts and ensure brand consistency.
• Create compelling content to engage diverse audiences.

Skills

SEO

Social Media Marketing

Content Creation

Analytical Skills

Communication Skills

Education

Bachelor's Degree

Tools

Google Analytics

Email Marketing Tools

Job description

Join to apply for the Marketing and Engagement Specialist role at Albany Law School

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Join to apply for the Marketing and Engagement Specialist role at Albany Law School

Albany Law School seeks qualified candidates for the position of Marketing and Engagement Specialist. In this role, you will serve as brand ambassador to support the growth of Albany Law School’s online education programs by creatively articulating the value of the Flex JD program, Master’s program, and certificate offerings, using effective marketing strategies and content creation, and supporting other enrollment growth initiatives. Albany Law School is in an exciting period of growth, and we seek a creative thinker who can help expand our efforts and find innovative ways to reach new audiences and enhance engagement. This is a remote working opportunity.

Albany Law School is committed to ensuring equal opportunity and nondiscrimination in all of its employment practices, without regard to race, color, sex, pregnancy, religion, creed, national origin (including ancestry), citizenship status, physical or mental disability, age, marital status, sexual orientation, gender identity and expression, status as transgender or gender transitioning, veteran or military status (including special disabled veteran, Vietnam-era veteran, or recently separated veteran), predisposing genetic characteristics, domestic violence victim status, or any other protected category under applicable local, state, or federal law. This position is offered subject to this commitment, and candidates will be considered on the basis of merit, ability, and valid job qualifications without regard to the aforementioned characteristics.

The Marketing and Engagement Specialist creates compelling written and visual content to engage various internal and external audiences through multi-channel marketing, including social media, web, and email. The position requires managing social media accounts and ensuring consistent brand representation, as well as collaborating on web page maintenance and overseeing relevant SEO/analytics reviews. The Marketing and Engagement Specialist helps coordinate internal/external engagement events, such as virtual webinars, admissions events, and CLEs; engages with prospective students and organizations; reports on marketing effectiveness; and ensures compliance with consumer privacy laws in electronic marketing.

To succeed in this role, you will demonstrate success in executing website SEO, paid digital, social media marketing campaigns, and ability to drive audience engagement. You will demonstrate resourcefulness and excellent communication and interpersonal skills, enabling effective engagement with a diverse range of constituencies. You will also possess strong analytical skills to transform complex concepts into clear, persuasive, and impactful marketing content. The ability to work independently while collaborating effectively within a team is essential for this role.

Qualifications:

• Bachelor’s degree or equivalent experience.
• Minimum two years of related work experience in higher education, enrollment, marketing, business-to-business relationship development or community engagement.
• Ability to occasionally travel regionally or nationally. Weekend and overnight stays may be required.
  
  
  

Compensation:

The estimated salary range for this position is $62,500-$67,000 per year, plus a comprehensive benefits package.

The salary offered will be based on the successful candidate’s relevant experience, knowledge, skills and abilities, and in consideration of internal equity.

Application Instructions: To apply, please submit a cover letter, resume, and the contact information for at least three references.

Albany Law School’s commitment to diversity, equity, and inclusion means that our community does not discriminate on the basis of gender, gender identity or expression, race, creed, color, national origin, ethnicity, religion, disability, sexual orientation, marital status, familial status, pregnancy, domestic violence victim status, military or veteran status, genetic predisposition status, age, or any other protected characteristic under applicable local, state or federal law, in its programs and activities. We are committed to building and sustaining a more diverse, equitable, and inclusive community to address specific forms of discrimination that have historically affected the legal profession in particular. To that end, we take active steps to support this goal, including but not limited to: promoting Anti-Racism, working to actively oppose racism by advocating for changes in political, economic, and social life where necessary to overcome racial inequality; promoting Gender Justice, advocating changes necessary to ensure that everyone is treated equally and with respect and enjoys full rights and equal dignity regardless of their gender, transgender or nonbinary identity or expression, or lesbian, gay, bisexual, and queer existence; and, promoting Disability Equity, committing to ensuring the profession values access, self-determination, and an expectation and valuing of difference in terms of disability, identity, and culture.

Posted 3/28/25

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Higher Education

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